Case Study
Royal Flying Doctor Service of Australia
The Royal Flying Doctor Service relies on Isentia’s suite of media intelligence solutions to inform their decisions and monitor their reputation across multiple geographies.
Women in Media has used Isentia’s research to to prove that gender diversity exists in Australian media, and to lobby for change.
In 2016, WiM partnered with Isentia to conduct an analysis of media to determine the visibility of female journalists and the topics they cover, as well as how women are represented, to complement a survey of women working in the media. The project is used to support WiM’s ongoing calls for “greater representation, profile and power for women in the industry”.
Isentia conducted a large-scale analysis of over 9,000 Australian news reports and provided stark evidence of gender imbalance in the media. This research was then presented to WiM with some key findings.
The research uncovered:
We also found that the disproportion between female and male journalists, sources and experts was particularly accentuated incoverage ofcertain topics, notably sport and politics.
The Royal Flying Doctor Service relies on Isentia’s suite of media intelligence solutions to inform their decisions and monitor their reputation across multiple geographies.
Telekung Siti Khadijah (TSK), engaged Isentia to help them better understand their audience, stand out from counterfeit products, communicate their brand value and differentiate themselves from competition from both established and counterfeit players.
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