Isentia provided a suite of media intelligence solutions to help RFDS gather critical information from rural and regional Australia. Using Analytic Dashboards and a mix of metrics including reach and geographic coverage, RFDS can now view data and track volume trends on areas such as infrastructure, healthcare and political news. These areas can be monitored over time to determine defining moments of a particular trend. In addition to tracking long term issues, RFDS also wanted to proactively address issues as they happen. Alert notifications have allowed them to keep on top of media coverage and take action where necessary.
Isentia also allows RFDS to monitor their brand reputation with the use of sentiment – a helpful tool to use when reporting on efforts, or extracting the overall tone of customer experience to determine next steps.
With the onset of COVID-19, Isentia wanted to help clients stay on top of COVID-19 conversations, with this, Isentia provided RFDS complimentary value add services including daily COVID-19 briefings, daily Broadcast issue reports and weekly federal issue statistics to make sure they are informed of media coverage that could impact them.