*SCAPE has become a platform for fearless entrepreneurial endeavours, embracing ideas from niche areas like music, art, film & gaming.
The fear of failure that thwarts the entrepreneurial spirit: It’s not that Singaporean youths are not entrepreneurial, their risk appetite to take chances while launching a business is low. This stems from the fear that friends and family may frown upon them in case they fail.
Singaporean youths were looking for non-tech business ideas in the arts like forming an e-sports group for professional gaming, and opening boutique photography studios.
These insights formed the basis of Isentia’s recommendations and informed *SCAPE’s strategy to relaunch themselves as the authority on youth voice in Singapore, repositioning themselves.