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Case Study

Australian Paralympic Committee

The Australian Paralympic Committee (APC) utilised Insights to demonstrate effectiveness and to hone its strategy for the first “truly social” Paralympic Games in London.

Client
Australian Paralympic Committee- Insights Campaign Report APC Website
AMEC Award Winner 2013: 2x Bronze Best Use of Measurement for a Single Event Innovation in Social Media Measurement

The challenge

  • The APC needed to gauge the impact of its media activities on the volume and tone of discussion of the Australian Paralympian team, and to also demonstrate the interest in and effectiveness of its campaign to sponsors and funding agencies.
  • The APC was also particularly keen to better understand the contribution of social media to the overall media profile of the event, the athletes and the committee.

The solution

  • The analysis tracked traditional and social media discussion of the Games, the APC, the athletes and the results; the profile of APC sponsors and partners in coverage; and the take-up of the APC’s proactive materials.
  • The analysis also evaluated social media engagement with posts from the athletes themselves, as well as those from the APC.
The APC … [has] no hesitation in implementing [several of Isentia’s recommendations] as part of our social media strategy moving forward. The analysis clearly identified a need to inject more resources into the APC’s social media operations, [which] will be valuable when we craft our social media plans for upcoming events. The report’s findings will also have significant ramifications for our future recruitment of our media staff, and will see us target potential candidates with much more diverse skill sets than those targeted at previous Games.
Tim Mannion
General Manager Communications at Australian Paralympic Committee

Actionable insight

  • Isentia provided the APC with an integrated view of how the team was portrayed across all media types, with a strong emphasis on what types of media activity led to favourable media coverage.
  • The high level of engagement with athlete’s tweets and YouTube footage provided the APC with a strong case for change. The APC set out to provide media outlets with more dynamic materials and experiences rather than traditional, static press releases.
  • The APC adjusted the way it recruits media staff, shifting its focus in order to create engaging digital content in the lead up to Sochi and Rio.
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24th May 2019 

Global recognition for Isentia at 2019 AMEC awards with golden wins to take home

Sydney, Australia – Isentia (ASX: ISD) has cemented its global leadership in research, measurement and insights by winning five awards at the 2019 AMEC International communication Effectiveness Awards, announced in Prague. 

The AMEC Awards celebrate the exceptional work and accomplishments of research, measurement and analytics for businesses and government campaigns. For the fifth consecutive year, Isentia has picked up numerous awards for work with clients, including golds for Most impactful client recommendations, Best measurement of consumer communications, Best measurement in the public and not-for-profit sectors and Best use of integrated communication measurement/research categories. 

Isentia Chief Insights Officer Khali Sakkas said the award wins highlight the strength of Isentia’s team and its innovative work in partnership with clients in Asia Pacific.

“AMEC is the only truly international awards in the measurement space. Winning these accolades in categories for most impactful, and best integrated communications research highlights Isentia’s strength as a global player in research and measurement,” she said. 

“Our unique approach, in blending technology and our people’s in-depth experience, is what makes us different and ensures we discover the most impactful insights for our clients. I couldn’t be more thrilled that our pedigree in research and measurement has been recognised by the industry.” 

Isentia CEO, Ed Harrison, said, “I’m very proud to be leading a team of this calibre that continues to shine on a global scale. These accolades come at a time of great transformation, focused on delivering world-class, market-centric products and innovative technologies to ensure we remain leaders in the global insights and measurements industry.”

The awards were presented overnight at the AMEC Global Summit on Measurement in Prague, the key global conference on innovation in communications evaluation. These wins build on Isentia’s AMEC record, and reinforce the company’s leadership across Asia Pacific.

-ENDS-

For more information, please contact:
Graham White 
Howorth, OPR Agency
0404 840533

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Media Release
Global recognition for Isentia at 2019 AMEC awards

Global recognition for Isentia at 2019 AMEC awards with golden wins to take home

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