How Isentia provided a way for McDonald’s to connect with fans using micro-influencers
As brands are jumping into the bandwagon of engaging influencers to garner more sales through awareness, McDonald’s needed to identify micro-influencers and measure their effectiveness vs their current pool of influencers for the launch of McDonald’s Signature Collection and Prosperity Burger and Lohei Bundle. To gain access to this untapped pool of influencers, Isentia utilized a unique data-backed methodology to identify micro-influencers by using a mix of metrics such as reach, resonance, reaction and relevance.
Isentia worked to build a fresh set of influencers for the ‘relaunch’, attracting young affluent adults who may not have dined at McDonald’s in recent years and reignite fond childhood memories of those McDonald’s customer. Isentia delivered the report in 3 parts:
• Pre-campaign of identifying influencers from different tiers across multiple platforms based on the 4 ‘R’s (Resonance, Reach, Reaction and Relevance)
• Deep dive into the profile of selected micro-influencers
• Post-campaign of measuring broader social metrix that will contribute to overall brand equity, awareness and brand recall that will attribute to Key Performance Indicator, in this case, sales.
The Philippine presidential candidates have had various strategies for their campaigns since their announcements via mainstream and social media. The public has had varied reactions to their movements. The study seeks to comprehend the themes and sentiment of the media and digital public discussions on the identified candidates since the official campaign period from 8 February 2022 to 9 March 2022. Fill up the form to download the whitepaper and read more.
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Isentia, with its leading media intelligence and insights capacities, has peered into the social media conversations centred on Vietnamese netizens’ wishes and sentiments on how they will spend time after the COVID-19 pandemic. This whitepaper, which is readily available through this link, covers all discussions on how brands can learn from cross-brand collaboration or co-branding […]
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