GC2018 Commonwealth Games

Our approach

Isentia helped to analyse and evaluate all media coverage up to, during and post the largest event to be held in Australia in over a decade.

The insights that Isentia provided helped GC2018 to identify key media markets, customise messaging and track sentiment. It was a valuable platform to track how GC2018 was being perceived in market by media, business and consumers, all of which assisted with high-level business decisions. At Games time, Isentia representatives were embedded in the Games Communication Centre (GCC), providing real-time media monitoring services, which on several occassions alerted the GC2018 team to media and social discussions that both the GOLDOC and other partners needed to be aware of.

Whitepaper

Isentia VN TRENDSPOTTING STUDY – MISSING THE FAMILIAR: Exploring Consumer Desires, Revamping Marketing Strategies

Isentia, with its leading media intelligence and insights capacities, has peered into the social media conversations centred on Vietnamese netizens’ wishes and sentiments on how they will spend time after the COVID-19 pandemic. This whitepaper, which is readily available through this link, covers all discussions on how brands can learn from cross-brand collaboration or co-branding […]

Whitepaper

Isentia PH TRENDSPOTTING REPORT – Prelude to the Polls: An Overture to the 2022 Philippine National Elections

Isentia, the leading media intelligence and insights platform in the Philippines and in Asia-Pacific, has looked into all discussions relating to the upcoming 2022 Philippine Elections, specifically, when presidential aspirants officially made their bids for the position and filed their certificates of candidacy (COC). This report also highlights social media conversations relating to the pre-election […]

Whitepaper

Isentia ID CASE STUDY – “Espresso vs Expresso”: Going Viral Gone Wrong

This case study covers an Indonesian viral TikTok video covering a particular coffee brand attempting to reach their market. Isentia, the leading media intelligence and insights platform in Asia-Pacific, has looked into how a small coffee brand has reached out to potential customers through their viral video, “Expresso vs Espresso,” along with how their brand’s […]

Case Study

Royal Flying Doctor Service of Australia

The Royal Flying Doctor Service relies on Isentia’s suite of media intelligence solutions to inform their decisions and monitor their reputation across multiple geographies.

Case Study