Case Study

GC2018 Commonwealth Games

The Gold Coast 2018 Commonwealth Games (GC2018) used Isentia to help analyse and evaluate all media coverage up to, during and post the largest event to be held in Australia in over a decade.

Gold Coast 2018 Commonwealth Games (GC2018) View coverage

The challenge

As an Official Supplier to the GC2018 Commonwealth Games, Isentia was engaged to deliver comprehensive and reliable media intelligence and insights services to The Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) ahead of, during, and after the Games.

Isentia's staff and services were outstanding in keeping us informed.
Lara McKay
General Manager of Communications & Marketing

Our approach

Isentia helped to analyse and evaluate all media coverage up to, during and post the largest event to be held in Australia in over a decade.

The insights that Isentia provided helped GC2018 to identify key media markets, customise messaging and track sentiment. It was a valuable platform to track how GC2018 was being perceived in market by media, business and consumers, all of which assisted with high-level business decisions. At Games time, Isentia representatives were embedded in the Games Communication Centre (GCC), providing real-time media monitoring services, which on several occassions alerted the GC2018 team to media and social discussions that both the GOLDOC and other partners needed to be aware of.


Similar articles

Case Study
Royal Flying Doctor Service of Australia

The Royal Flying Doctor Service relies on Isentia’s suite of media intelligence solutions to inform their decisions and monitor their reputation across multiple geographies.

Case Study
The case against fake Muslim prayer robes in Malaysia

Telekung Siti Khadijah (TSK), engaged Isentia to help them better understand their audience, stand out from counterfeit products, communicate their brand value and differentiate themselves from competition from both established and counterfeit players.

Case Study
Shaping the future of youth in Singapore

*SCAPE took Isentia’s recommendations onboard and launched various initiatives following their research.

Case Study
NZOC Rio 2016

NZOC asked Isentia to examine gender balance in sports reporting during the Rio 2016 Olympic Games.

Ready to get started?

Get in touch or request a demo.