GC2018 Commonwealth Games

Our approach

Isentia helped to analyse and evaluate all media coverage up to, during and post the largest event to be held in Australia in over a decade.

The insights that Isentia provided helped GC2018 to identify key media markets, customise messaging and track sentiment. It was a valuable platform to track how GC2018 was being perceived in market by media, business and consumers, all of which assisted with high-level business decisions. At Games time, Isentia representatives were embedded in the Games Communication Centre (GCC), providing real-time media monitoring services, which on several occassions alerted the GC2018 team to media and social discussions that both the GOLDOC and other partners needed to be aware of.

Whitepaper

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The Philippine presidential candidates have had various strategies for their campaigns since their announcements via mainstream and social media. The public has had varied reactions to their movements. The study seeks to comprehend the themes and sentiment of the media and digital public discussions on the identified candidates since the official campaign period from 8 February 2022 to 9 March 2022. Fill up the form to download the whitepaper and read more.

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Isentia, with its leading media intelligence and insights capacities, has peered into the social media conversations centred on Vietnamese netizens’ wishes and sentiments on how they will spend time after the COVID-19 pandemic. This whitepaper, which is readily available through this link, covers all discussions on how brands can learn from cross-brand collaboration or co-branding […]

Whitepaper

ISENTIA ID TRENDSPOTTING STUDY – From Invasion to Innovation: The Rise of Digital Banking

Isentia, with its leading media intelligence and insights capacities, identifies the relevant trends and innovations in digital banking that digital banks in Indonesia carried out. The paper discusses how netizens responded to the trends and innovations relating to digital banking in Indonesia. Fill up the form below to download the whitepaper and read more.

Case Study