Case Study

Auckland Tourism, Events and Economic Development

Partnering with Isentia, ATEED uses Mediaportal data and intelligence to inform their decisions

Auckland Tourism, Events and Economic Development Mediaportal

The challenge

With huge volumes of coverage to find, manage and comprehend the team at ATEED had a challenge on their hands. With Auckland’s economy booming alongside a diversified media playground, they needed a solution which allowed them to:

  • identify proactive opportunities
  • address issues quickly
  • track long term issues, and
  • create monthly reporting and analysis.

Our approach

Deploying Mediaportal as a solution to help ATEED address these challenges, save them time and give them the information they needed was a first step. Building a strong relationship and understanding of their business has allowed our team to provide exceptional customer service – acting as an additional set of eyes and ears for the ATEED team.

The app has also been key for the team, helping them understand what is printed in the morning, rather than waiting for the printed version to hit the shops. This means the team has been able to deal with issues proactively before they hit the media.

Being able to be proactive on issues has been crucial for the ATEED business, with alert notifications keeping them on top of the stories that matter.

The Isentia team has a great understanding of ATEED’s business and work as an extension of our team – their support is invaluable to us.
Duncan Croft
Head of Communications & Media ATEED

Auckland Tourism, Events and Economic Development (ATEED) is the economic growth agency for the Auckland region. ATEED works to advance Auckland’s prosperity and create the new city, making Tāmaki Makaurau a desirable place to live, work, play, study, invest and do business.


Similar articles

Isentia ID CASE STUDY – “Espresso vs Expresso”: Going Viral Gone Wrong

This case study covers an Indonesian viral TikTok video covering a particular coffee brand attempting to reach their market. Isentia, the leading media intelligence and insights platform in Asia-Pacific, has looked into how a small coffee brand has reached out to potential customers through their viral video, “Expresso vs Espresso,” along with how their brand’s […]

Case Study
Royal Flying Doctor Service of Australia

The Royal Flying Doctor Service relies on Isentia’s suite of media intelligence solutions to inform their decisions and monitor their reputation across multiple geographies.

Case Study
The case against fake Muslim prayer robes in Malaysia

Telekung Siti Khadijah (TSK), engaged Isentia to help them better understand their audience, stand out from counterfeit products, communicate their brand value and differentiate themselves from competition from both established and counterfeit players.

Case Study
Shaping the future of youth in Singapore

*SCAPE took Isentia’s recommendations onboard and launched various initiatives following their research.

Ready to get started?

Get in touch or request a demo.