Isentia News

Where Isentia shows up in the conversations that shape communications — a running record of the work, thinking, and coverage our team has put into the world.

The Authenticity Lab — Isentia featured in Forbes India on how executives can claim less and prove more

Summary: Forbes India features The Authenticity Lab — a collaboration between Isentia and the ESSEC-Mannheim EMBA Program, where executives audit their own corporate claims against real-time social data and AI-assisted analysis.

Isentia launches Lumina: the first AI suite purpose-built for PR & Comms

Summary: Lumina is Isentia’s new intelligent AI suite — trained from the ground up on the language, workflows, and realities of modern public relations and communications. It’s designed to shift communicators beyond passive monitoring and back into the role of strategic leaders.

Why CEOs are losing trust when it matters most — Isentia in The Business Times

Summary: Featured in The Business Times Singapore, Isentia’s commentary unpacks the widening authenticity gap between CEOs and the audiences they’re trying to reach — and what communicators must do to bridge it before reputational damage is too late to resolve.

Sport Ireland and Isentia launch landmark gender balance study in Irish sports media

Summary: Sport Ireland commissioned Isentia to deliver the most comprehensive study ever completed of gender balance in Irish sports media coverage, revealing that women’s sport accounts for just 18% of all national sports news — and calling for a system-wide approach to close the visibility gap.

Sport NZ–Isentia gender study 2024 — five years of tracking women’s visibility in New Zealand sports news

Summary: The fifth annual Sport NZ–Isentia study of gender balance in New Zealand sports news finds that women’s coverage has risen to 27% — a small but significant increase — while cautioning that progress is not guaranteed without sustained effort.

The conversation of sport — Isentia delivers Victoria’s annual study on women’s representation in sports news

Summary: Commissioned by Sport and Recreation Victoria’s Change Our Game initiative, Isentia’s analysis of nearly 40k pieces of media shows that women’s sport coverage in Victoria rose by a third — from 15% to 20% while female bylines in sports journalism climbed from 27% to 34%.

How NAIA can rebuild its brand image — Isentia social sentiment data featured in MARKETECH APAC

Summary: MARKETECH APAC used exclusive Isentia and Pulsar TRAC social sentiment data to analyse the Philippines’ main airport’s reputational crisis showing  that negative social sentiment (41.8%) far outweighed positive (14.1%) — and asking what the airport’s new management must do differently.

Pulsar Group (then Access Intelligence) investment delivers global capability for Isentia — Mumbrella

Summary: Mumbrella covered how Isentia’s acquisition by UK-based tech innovator Access Intelligence was translating into improved platform capabilities and broadcast monitoring across the APAC market — creating a media intelligence company with a truly global footprint.

Isentia’s Philippines report on alcohol and tobacco brands featured in MARKETECH APAC

Summary: MARKETECH APAC covered Isentia Philippines’ social listening report revealing how K-pop endorsements and organic consumer behaviour are reshaping the perception of alcohol and tobacco brands in the Philippine digital space.

Isentia data powers the Guardian’s analysis of the marriage equality media debate

Summary: The Guardian used Isentia media monitoring data to reveal that the No campaign’s lead spokesperson received more media mentions than all three leading Yes campaigners combined, exposing a significant imbalance in how Australia’s marriage equality debate was being covered.