The Authenticity Lab — Isentia featured in Forbes India on how executives can claim less and prove more

Summary: Forbes India features The Authenticity Lab — a collaboration between Isentia and the ESSEC-Mannheim EMBA Program, where executives audit their own corporate claims against real-time social data and AI-assisted analysis.

Forbes India, as part of its thought leadership series with ESSEC Business School, features The Authenticity Lab — a collaboration between Isentia and the ESSEC-Mannheim EMBA Program.

The article’s premise is that the familiar business-school environment no longer holds up in a world of public real-time accountability, where fluent answers don’t hold much substance and confidence can be synthetic.

This was a session where the executives from the program in fields like aviation, finance, luxury, consulting, tourism, mobility, gaming and manufacturing audit their own corporate sustainability claims against the Isentia Sustainability Dataset — 200k+ organic conversations pulled across TikTok, Instagram, Reddit, Facebook, reviews and X.

The core argument running through the piece is that leadership credibility now depends less on how confidently a story is told and more on whether it survives contact with evidence — and that the same pressure test applied to sustainability claims can be extended to innovation, diversity, and digital transformation narratives.

The article closes with three implications Isentia puts to the wider research community — claim auditing is an important research product, social listening and secondary research belong together, and AI scepticism needs to become a demonstrable skill rather than a disclaimer.