AI Built for PR & Comms
AI isn’t just changing media: it’s also re-writing the PR playbook. Conversations move faster, influence shifts in seconds, and leaders are expected to understand every angle.
Lumina is an intelligent suite of AI tools trained on the language, workflows, and realities of modern public relations and communications.
Discover critical insights faster — and use your time, skills and judgement where they bring most value.
Powerful AI tools for the modern communicator
Understand & Interpret
Move beyond just alerts and clips, and make sense of how news stories and perspectives propagate, and are received, in today’s complex, multi-dimensional media landscape.
Focus & Personalise
Get the clarity to act before the moment moves on; put into focus how news coverage and perspectives evolve, filter out the noise, and customise how your organisation or client approaches a crisis or opportunity.
Execute & Monitor
Take the next step and rapidly action your media strategy based on the insights you’ve surfaced. Then monitor your campaign for reporting and follow-up.
Available Now From Our AI Suite – Stories and Perspectives
Rise above the day-to-day coverage. Start getting perspective on how stories evolve, and where they go next.
In the current fragmented media environment, clips and alerts alone won’t give you the full picture of the conversation. Lumina organises mentions into a clustered set of stories which reflect different media, audience and stakeholder perspectives.
See at a glance which topics are gaining traction or fading, get early warning on emerging opportunities and brewing crises – and filter out neutral noise.
Lumina allows you to zoom into the diverse voices, viewpoints and communities, and uncover the perspectives and context which shape how stories play out in the news cycle. Most importantly, it enables you to catch the moment a story pivots from opportunity to risk, or when a new voice begins shaping the story – and proactively craft the perfect response and strategy.
AI View
LLMs are answering questions about your organisation right now. What are they saying? And which sources are shaping those answers?
Lumina AI View is a tool that helps you understand what AI knows about you, and how it learned it. AI View tracks the sources that models such as Gemini, ChatGPT and Claude cite when representing you.
Analyse your own performance across that of competitors and industry standards. How do the strength and freshness of your citations compare, and where are there opportunities for you to establish authority and counteract harmful narratives?
Track your progress over time using a proprietary scoring system provides a clear sense of where you’re improving and where you need to focus.
On Our AI Roadmap
Curated Media Summaries
Surface the stories that matter most each day with customisable AI briefings and reports tailored to your preferences and leadership priorities.
Pulse Score
Measure your reputation across Direction, Performance, Integrity, and Innovation — using sector specific AI models to highlight narrative strengths or gaps.
Media Insights Agents
Ask questions in plain language, and get fast traceable answers across coverage, story clusters, and insights reports — with direct links back to the underlying sources and metrics.
Signal Detection
Spot emerging risks and opportunities across evolving Stories & Perspectives — highlighting the conversations gaining momentum, so teams can prioritise rapid triage and action.
Ready to get started?
Get in touch or request a demo.