Isentia launches Lumina: the first AI suite purpose-built for PR & Comms

Summary: Lumina is Isentia’s new intelligent AI suite — trained from the ground up on the language, workflows, and realities of modern public relations and communications. It’s designed to shift communicators beyond passive monitoring and back into the role of strategic leaders

Isentia officially unveiled Lumina, a groundbreaking suite of AI tools engineered specifically for the modern communicator. Unlike off-the-shelf large language models, Lumina has been trained on the complex realities of PR, Comms, and Public Affairs workflows — making it the first platform of its kind to treat media as a living system of stories shaped by competing perspectives.

The first module of the launch, Stories & Perspectives, clusters raw media mentions into cohesive narratives and the distinct viewpoints shaping them, allowing teams to identify influential voices, and catch the biggest or the most contested stories. Built around three pillars — Understand & Interpret, Focus & Personalise, and Execute & Monitor — Lumina’s roadmap extends further into curated media summaries, reputation analysis, a press release and media relations assistant, a predictive intelligence layer, and crisis detection.