Pulsar Group (then Access Intelligence) investment delivers global capability for Isentia — Mumbrella

Summary: Mumbrella covered how Isentia’s acquisition by UK-based tech innovator Access Intelligence was translating into improved platform capabilities and broadcast monitoring across the APAC market — creating a media intelligence company with a truly global footprint.

Published in February 2022, this Mumbrella article reported on the progress of Isentia’s acquisition by Pulsar Group (then Access Intelligence), the UK-based tech innovator, six months after the deal closed. Former CEO Ed Harrison outlined how increased investment in the Isentia platform and broadcast monitoring capabilities was already paying off in the APAC market.

The acquisition created a combined media intelligence company with a genuinely global footprint — pairing Pulsar Group’s European strength (including the Pulsar audience intelligence platform and the Vuelio media database with Isentia’s market-leading position across Asia-Pacific.

The article positioned the deal as a pivotal moment for both organisations. For Isentia, it meant accelerated product investment and access to global datasets. For Pulsar Group, it meant a direct path into the APAC communications market. The piece was widely read across Australia’s media and marketing industry, signalling to Isentia’s existing client base that the business was entering a new phase of growth and innovation.