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Blog post
June 24, 2019

Trial by media – are you Royal Commission ready?

Arm your business with intel

‘It takes many good deeds to build a good reputation, and only one bad one to lose it’– Benjamin Franklin

Since its announcement in October, the media has covered – and created – a significant amount of dialogue surrounding the string of scandals set to be uncovered in the upcoming Royal Commission into Aged Care Quality and Safety.

Whether it’s the September 2018 Four Corners report nationally scrutinising the stories of those that were victim to improper aged care and health care standards, the coverage on court rulings and prosecutions against carers who have harmed the safety of patients, or the September 2017 article published by the Sydney Morning Herald comparing the reputation of aged care facilities to the human right violating character of Guantanamo Bay, the media has successfully invited fear and distrust in the quality of care aged care services provided across Australia. 

Investigations for the Royal Commission are targeted at the entire aged care sector – no aged care facility or governing organisation can be certain how this will affect their reputation, staff, operations or functioning. Being prepared and informed of what media is generated is imperative to stay proactive and primed for how the business could be affected. 

So how do you decide if your aged care facility needs to manage your reputation? You need to ask yourself:

Do the Royal Commission’s Terms of Reference cover aspects or issues relevant to my organisation?

• Management systems
• Staffing
• Organisational development
• Instances of abuse, reportable assaults, neglect
• Failures of care
• Theft of belongings
• Hygiene 
• Quality of food
• Sanitary conditions
• Restrictions on freedom and movement

Do we want to manage these topics or issues through any of the following?

• Campaign tracking
• Crisis management
• Identifying influencers
• Measuring and analysing success
• Media monitoring
• Reputation management
• Risk management
• Straightforward reporting

Mediaportal gives you access to all relevant media data, ensuring you’re ready to deal with, and proactively plan, communications and PR activities amidst the Royal Commission inquiry.
Covering all top media and relevant regional outlets, our Mediaportal platform ensures you’re informed of the media landscape before you are hit with a crisis.

Visit www.isentia.com/aged-care for more details and to register for a complimentary 5-day trial of our Aged Care Briefing.

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Learn what has been happening throughout the Royal Commission

In this whitepaper, we look into the top conversations around the royal commission  and we learn the key channels used to deliver the message.

If you would like to discuss a topical briefing for your organisation, get in touch with us today.

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Whitepaper
The Royal Commission into aged care – what do we know so far?

We look into the top conversations around the royal commission and we learn the key channels used to deliver the message.

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Stay informed throughout the Royal Commission

The Royal Commission is well underway, and it's imperative for aged care organisations to be aware of the media generated, and how it could affect your business or communications.

Keen to stay on top of it all?

Let our team help!

We can provide you with a comprehensive view of the topics and spokespeople through delivering insights to you and your team. We can aid in decision making and help your organisation manage your reputation.

Get in touch with us today!

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Whitepaper
Snapshot of the aged care industry

The Royal Commission into Aged Care has commenced, and the standards within the aged care sector are now under review. Download our information sheet to gain a better understanding of the aged care sector and how our exclusive aged care media briefing service can benefit your organisation throughout the Royal Commission.

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Your daily briefing to keep you informed

Coverage of the Royal Commission is expected to highlight the failure of aged care institutions and leaders within the sector.

Our Briefing can be tailored to your organisation’s specifications and requirements. Manage your reputation and ensure you are aware of the media generated.

Simply enter your details for a sample briefing of what you could be receiving each day.

" ["post_title"]=> string(50) "Royal Commission into Aged Care Quality and Safety" ["post_excerpt"]=> string(224) "The Royal Commission into Aged Care Quality and Safety was established on 8 October 2018 and since its announcement, over 28,000 new stories have been discussed across print, online, radio and broadcast outlets in Australia." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(31) "royal-commission-into-aged-care" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2020-01-23 01:08:18" ["post_modified_gmt"]=> string(19) "2020-01-23 01:08:18" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(35) "https://isentia.wpengine.com/?p=621" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Whitepaper
Royal Commission into Aged Care Quality and Safety

The Royal Commission into Aged Care Quality and Safety was established on 8 October 2018 and since its announcement, over 28,000 new stories have been discussed across print, online, radio and broadcast outlets in Australia.

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The state of the electric vehicle industry in Malaysia

Malaysia's automotive industry is one of the more environmentally-friendly industries. Various parties, such as the government and local automotive industry players, have continuously sought to promote electric vehicles (EVs). 

The subject of electric vehicles (EV) is growing among the Malaysian public in the social media sphere due to continuous efforts to promote EVs by various parties such as the government, local automotive industry players as well as companies directly involved in several aspects of EV (charging facilities/networks etc.)


Using data from Pulsar, Isentia analysed the conversations surrounding the topic of EV amongst Malaysia's social media users.

 

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How did discussions involving electric vehicles in Malaysia go?

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In this word bank powered by Isentia’s vast datasets, some of the most common keywords used by Malaysians when discussing EVs, apart from the topic itself, are 'drive', 'chargers', and 'battery'. EV is also associated with ‘future’ and ‘expensive’.

Across the country, social media users agreed that Malaysia is lagging behind neighbouring nations (such as Indonesia and Thailand) in EV facilities and vehicle development. They also agree that EVs are only accessible to rich people in the country because of a lack of affordable options and that the Malaysian government and other players should do more to promote electric vehicles as a practical form of transportation.

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What are the audience segments that have been talking about electric cars online?

Malaysian social media users who are more interested in electric vehicles are most interested in watching movies and TV. The three main audience segments include the Conservatives, Technology Enthusiasts, and Innovation Seekers. They are predominantly male audiences aged between 18 and 24. 

They also have high media affinity with Malaysia's prominent media outlets, such as Astro Awani, Bernama, and technology-focused outlets, such as Amanz and Digital News Asia.

 

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Conservatives follow social media accounts of mainstream news outlets and the government (ministers, ministries, agencies etc.) They believe government policies would benefit their daily lives, such as EV-related ones.

Technology enthusiasts seek out exciting posts on new technologies and actively participate in discussions surrounding them. They are advocates of technologies that would make the environment that they live in better, as well as efficient technologies.

Innovation seekers are actively sharing news and involved in conversations about innovations that enhance the development of industries relying on the newest technology. They tend to evolve their lifestyles accordingly and embrace innovations available at their disposal.

 

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What are the catalysts of EV discussions among Malaysians?

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Several points between April and July 2022 peaked due to active discussions among Malaysians on EV:

Launch of Automotive High-Tech Valley on 14 April - The launch would assist in positioning Malaysia as a hub for EV manufacturers and component suppliers to the ASEAN market.

Foxconn announced plans to build a facility in Malaysia on 19 May - Taiwanese company Foxconn plans to build a chip production facility in Malaysia with Malaysia's Dagang NeXchange Berhad to fulfil the demand for EV semiconductors.

Criticism of parking at charging facilities on 10 June - There was criticism towards road users in Malaysia who parked their vehicles at EV charging facilities.

Samsung develops plant in Malaysia on 21 June - Samsung SDI Energy Malaysia Sdn Bhd announced that they are developing a RM7 billion plant in Negeri Sembilan to pioneer the EV battery cell industry in the country.

First Range Extended EV developed in Malaysia on 21 July - Mimos Berhad has developed the first Range Extended Electric Vehicle (RE-EV) in Malaysia with the cooperation of Motosikal dan Enjin Nasional Sdn Bhd (Modenas) and Universiti Malaysia Perlis (UniMAP).

Get in touch with Isentia today to learn more about what consumers are saying about your brand. 

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This blog was produced using data from our sister company 
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Isentia Malaysia Case Study | Electric Vehicle (EV) Conversations in Malaysia’s Social Media Sphere

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