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Arm your business with intel

‘It takes many good deeds to build a good reputation, and only one bad one to lose it’- Benjamin Franklin

Since its announcement in October, the media has covered – and created – a significant amount of dialogue surrounding the string of scandals set to be uncovered in the upcoming Royal Commission into Aged Care Quality and Safety.

Whether it’s the September 2018 Four Corners report nationally scrutinising the stories of those that were victim to improper aged care and health care standards, the coverage on court rulings and prosecutions against carers who have harmed the safety of patients, or the September 2017 article published by the Sydney Morning Herald comparing the reputation of aged care facilities to the human right violating character of Guantanamo Bay, the media has successfully invited fear and distrust in the quality of care aged care services provided across Australia. 

Investigations for the Royal Commission are targeted at the entire aged care sector – no aged care facility or governing organisation can be certain how this will affect their reputation, staff, operations or functioning. Being prepared and informed of what media is generated is imperative to stay proactive and primed for how the business could be affected. 

So how do you decide if your aged care facility needs to manage your reputation? You need to ask yourself:

Do the Royal Commission’s Terms of Reference cover aspects or issues relevant to my organisation?

• Management systems
• Staffing
• Organisational development
• Instances of abuse, reportable assaults, neglect
• Failures of care
• Theft of belongings
• Hygiene 
• Quality of food
• Sanitary conditions
• Restrictions on freedom and movement

Do we want to manage these topics or issues through any of the following?

• Campaign tracking
• Crisis management
• Identifying influencers
• Measuring and analysing success
• Media monitoring
• Reputation management
• Risk management
• Straightforward reporting

Mediaportal gives you access to all relevant media data, ensuring you’re ready to deal with, and proactively plan, communications and PR activities amidst the Royal Commission inquiry.
Covering all top media and relevant regional outlets, our Mediaportal platform ensures you’re informed of the media landscape before you are hit with a crisis.

Visit www.isentia.com/aged-care for more details and to register for a complimentary 5-day trial of our Aged Care Briefing.

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Stay informed throughout the Royal Commission

The Royal Commission is well underway, and it's imperative for aged care organisations to be aware of the media generated, and how it could affect your business or communications.

Keen to stay on top of it all?

Let our team help!

We can provide you with a comprehensive view of the topics and spokespeople through delivering insights to you and your team. We can aid in decision making and help your organisation manage your reputation.

Get in touch with us today!

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The Australian Competition and Consumer Commission has published anti-greenwashing guidelines for businesses making environmental and sustainability claims. Despite these efforts, media coverage of greenwashing, particularly focusing on senate inquiries and regulatory court cases against major offenders, continues to expose brands and industries stretching the truth in their sustainability messaging. This exposure is causing a growing disconnect between consumers and corporations, as audiences increasingly call out misleading practices and question the authenticity of corporate sustainability claims.Isentia’s sister brand, Pulsar conducted recent research exploring media and public discourse around sustainability. Part of this report examines how greenwashing is covered in the news and on social media, particularly in relation to the broader sustainability discourse. Let’s investigate those themes in more depth here.

Social media data is decreasing while online news activity re-engages, indicating incident-led conversations. Regulatory bodies like the ACCC, and state and federal governments are tackling greenwashing by identifying major corporate offenders and their misleading actions, such as 'recyclable' packaging, carbon credit misuse, lack of transparency in fossil fuel investments, and exploitation of government climate programs. Audience conversations often align with news coverage on these matters.
The term in Australia particularly gained traction among social audiences around November 2022 when the UN called out the Australian government for allowing the use of carbon offsets in corporate emissions reduction strategies. News of the apparent collusion between the government and large corporations has caused public faith and trust in both to dwindle. As these stories emerge, Australia's positive sustainability impact on the international stage is significantly undermined.

When we look at which sectors are most discussed within the greenwashing topic, energy, finance, and food take the lead.

Much of the discussion regarding the energy and finance sectors emphasises their interconnectedness, particularly the investment by financial institutions, including super funds, in environmentally harmful industries. Despite some super funds claiming to offer options that avoid unsustainable investments, reports have revealed that they collectively hold millions of shares in the fossil fuel industry. 

Many industries are being criticised for using carbon credits, such as REDD+ offsets, to appear more sustainable. Advertising, marketing, and public relations also play a significant role in promoting misleading sustainability initiatives, thereby contributing to greenwashing. However, stakeholders are aware that the advertising and communications industries have a huge impact on the profitability and success of an industry or product. The European Union’s Product Environmental Footprint classification system, for example, has been criticised by Australia’s wool industry for being unfair to wool products and for greenwashing. This, they argue, not only undermines the pursuit of a green transition within fashion but also damages a vital industry.

Mercer stands out as a most mentioned brand within the topic of greenwashing. This is due to ASIC pursuing a civic penalty case against them which alleged they misled members about its sustainability investments. This is groundbreaking for audiences to witness as it would be the first time the consumer watchdog has taken a company to court for alleged greenwashing.

Much of the conversation focuses on misinformation and lack of transparency in communication and marketing. Certifications like Fair Trade are being questioned, particularly for products like chocolate, and eco-certification for farmed salmon. It particularly muddies the waters for political figures when they get entangled with brands coming under scrutiny for such greenwashing.

Furthermore, some companies feature in the media conversation due to their involvement in a senate enquiry initiated in March 2023, with a report expected by June 28th this year. 

Analysis of the ANZ reveals a shift in mindset, with consumers emphasising individual actions for solutions like composting or guerilla campaigns on mislabelled environmentally friendly salmon products. Grassroots and individual activism leading to actions like divestment from conflicting companies. Community groups like uni student clubs showcase how groups with shared values and experiences can make noise and incite change with how universities invest. However, there are ongoing debates as to whether it’s the role of sectors like higher education or Super Funds to prioritise the environmental implications of their decisions.

The rise in curiosity around greenwashing highlights the growing consumer demand for transparency and genuine sustainability from brands. As regulatory scrutiny and public awareness increase, brands must ensure their sustainability claims are genuine or face reputation damage.

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