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Blog post
June 25, 2019

The Gold Standard

In the past year, there have been over 280,000 media mentions of the Commonwealth Games in Australia.

When you look at the sheer scale of coverage for the Gold Coast 2018 Commonwealth Games, it’s amazing to think just how complex and diversified the voices within that noise are. As Australia’s largest sporting event this decade, the Games are attracting worldwide interest – providing a perfect example of how media intelligence is crucial for any organisation to remain empowered and informed. 

Supporting the work of the Commonwealth Games by delivering invaluable insight to those working behind the scenes enables the team to digest huge volumes of content into bite-sized pieces of knowledge that can be used to take action, address key topics or issues, and keep the broader organisation informed.

From a personal perspective, it’s been amazing to watch as the Commonwealth Games preparation unfolds – setting somewhat of a ‘gold’ standard when it comes to media intelligence and insights. 

Why? Because the team have recognised the value of not only pulling out pertinent coverage daily, but engaging in media insights to better position themselves and react to negative press accordingly.

If you do the math, 280,000 media mention averages out to around 780 media items a day across social and mainstream – and that’s during a non-Games time period.

Now let’s multiple this number by about 10 to account for the increase of coverage during Games time. This team is tasked with staying across more than 7,800 media items per day across social and mainstream, globally.

It’s easy to understand the need to prepare, because the numbers don’t stop there. For example there’s expected to be a TV audience of 1.5 billion, 1.5 million spectators, 6,600 athletes and over 15,000 volunteers – all engaged and ready to be part of #GC2018.

With those numbers spinning around in my head, it’s easy to see how clients can become overwhelmed. Analysis is simply a must-have in this scenario – even just to get some perspective on the sheer volumes of coverage.

When you think about an event like GC2018, there is a lot of information that needs to be tracked – and much of it is not about the sport itself. From the infrastructure, to local community issues, to travel issues, ticketing, athletes and venues (the list goes on!) to beautiful PR pieces, hosting media at the Commonwealth Games Village (CGV), and briefing ambassadors on crisis management.

Being able to distill, digest and make sense of this volume of coverage is something we’re proud to be supporting – providing the tools to capture instant quantitative insights as well as tracking trends and peaks in coverage against issues or topics to support the team’s decision-making processes during the Games. 

From our broadcast monitors, to our daily briefing editors to our operations and account management. From our senior analysts who work on our key sporting client’s insights, to our client service support – we’ve all been working towards this event in some way or another for the past few years, and the countdown is now on! We’ve also had countless conversations about making sure we’re ready for every possible scenario that may impact the Games (and as a result, the media environment surrounding it). The Isentia team have workshopped and considered issues from power outages, to weather conditions, to doping scandals, to village incidents, to buses of athletes crashing. We need to make sure we are positioned to meet anything that comes up, and that includes having an embedded staff member at HQ from now until the end of the Games, providing always-on support.

Similarly, the Commonwealth Games team are busy building infrastructure and creating impact from the Games which will result in generational benefit for the Gold Coast region and Queensland. It’s not just a one-time sporting event. The Games venues will leave world-class infrastructure for future international events, while the Commonwealth Games Village will become the heart of the Gold Coast health and knowledge precinct.

When you’re in the sport of media intelligence and supporting crisis management, it’s critical to be able to map out scenarios that may impact clients, ensuring the both of you are prepped and ready for what’s ahead. At Isentia, we pride ourselves on being an extension of our client’s team. And for an event like the Commonwealth Games, we are sitting side-by-side, every step of the way – excited to support Queensland’s growth well into the future.

Isentia is proud to be supporting the Gold Coast 2018 Commonwealth Games by delivering powerful media intelligence and insights all the way to the finish line. Read more from John Bissinella, Head of Client Success about how we stay ahead of the games to deliver the best possible service for our clients here.

Patricia Kavanagh, QLD State Manager

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We’ve implemented a lot of changes over the last six months to ensure our clients are ready for the years ahead – working on what’s important to ensure that we deliver the best possible service.

Shifting forces

Issues can move quickly with almost hourly twists and turns, some snowballing from a single simple tweet. Unless you’re checking multiple channels regularly, it’s easy to lose track of a story’s trajectory.

Take the recent news focus on Barnaby Joyce. The story developed over two weeks and each day delivered a new angle, with influencers from both sides weighing in via different forms of media. If you’re like me, the story would have had you hooked with an impressive volume of chatter and numerous voices shaping the overall picture. With Mediaportal, stories like this are much easier to get a handle on - tracking velocity, following the twists and turns, seeing who is driving the agenda and tracking its geographical impact.

We’re passionate about this connection point where our clients can navigate this dynamic, rapidly changing landscape to apply or build-out strategies that place their knowledge at the heart of action. This vision to both discover and inform our clients so they know their media better than anyone else with a team behind that technology that knows exactly what they’re trying to achieve, is what’s driving the year ahead for Isentia.

Our roadmap for Mediaportal is designed to be agile to respond to evolving needs and deliver greater interconnection between information and understanding. All designed to give our clients the ability to harness the game-changing potential of real-time actionable media intelligence.

The laws of simplicity: People and tech 

If you’re the weightlifter, consider us your spotter. Our teams work hard to understand your business and the issues that are important to you. We’re here to partner with you for the long-term and have real people picking up your phone calls. Our approach to the simple yet powerful combination of people and technology makes us fairly unique and it's one our clients really value. Having someone to work with so that your content is more accurate and relevant, allowing your team to spends less time sifting through mountains of irrelevant content is just the tip of the ice-burg. 

We are your backup when the board comes knocking for answers. Clients who have tried less sophisticated services on the promise of “something different” and a budget price, invariably come back to us with stories of painful service, and unfulfilled promises. With us, you have confidence and a solution that's ready to go without the hassle - it's a big reason why so many clients recommend us to others.

That’s why we’re invested in having the right people with the best minds for our business to build on our personalised service, delivering the largest scope of content anywhere in the Australian market.

Channelling an athlete’s mindset

Our commitment to our industry cannot be questioned. We continue to lead and innovate - focusing on delivering the best service for our clients and making their lives easier. And like Commonwealth Games greats Ian Thorpe, John Landy and Dawn Fraser, we made it here through hard work, commitment and passion. As the external environment has changed, we have remained ahead of the pack - never compromising on our desire to equip our clients with accurate, curated insights into their media landscape.

For us, Client Success means delivering rich and accurate data for our clients so they remain on top of breaking issues, and are able to better understand how their strategic communications and business initiatives are truly interpreted by their various stakeholders through the lens of media coverage and social discussions. 

We are our clients’ support team – their high-performance coach, and we continue to strive for greatness as we cheer the real athletes to glory in this year’s Commonwealth Games and beyond.

Isentia is a proud partner of the GC2018 Commonwealth Games, delivering powerful media intelligence and insights all the way to the finish line.

John Bissinella, Head of Client Success for Australia

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Blog
Staying ahead of the game

Isentia is a proud partner of the GC2018 Commonwealth Games, delivering powerful media intelligence and insights all the way to the finish line.

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Isentia, a leading provider of media intelligence and analysis services, is proud to announce the launch of “The Conversation of Sport: Representation of Women in Sports News Coverage,” in partnership with the Office of Women in Sport and Recreation. This research aims to bring awareness to gender inequality in sports, and attention to address the underrepresentation of women in sports media.

The purpose of this research is to establish a baseline of the current coverage of women’s sport and women in sport in Victoria, providing crucial data to advocate for improved representation moving forward. Isentia's expertise in media monitoring and analysis plays a pivotal role in gathering independent, transparent data to assess the current landscape accurately.

"Equal representation in sport is key in shaping the way we view the world…This research represents a key step forward in reducing the gap in coverage for women in sports news. It directly supports the media and sporting organisations with independent, transparent data of current performance in this space.," said Ros Spence Minister for Community Sport

This research shows that the coverage of women’s sport in the media remains significantly lower than that of men’s sport, with only 15% of sports news coverage in Victoria focusing on women’s sport in 2022-23. Isentia's collaboration with Change Our Game aims to highlight this disparity by empowering media outlets with the data and tools necessary to increase the visibility of women in sports news.

Isentia and its partners envision a future where strong representation of women in sports media contributes to the professionalisation of women’s elite sport, dismantles limiting stereotypes, and promotes inclusivity at both the elite and community sport levels. This collaboration sets the stage for a more equitable and diverse sports media landscape, where the stories and achievements of women athletes are celebrated, amplified and contribute to a stronger ecosystem for women's sport.

"Through our partnership with OWSR, we are hopeful that this research will shine a light on the current state of play of sports news, and the impact this can have on the support and participation in women’s sport. While the findings are confronting, having this baseline will help drive positive change." said Ngaire Crawford for Director of Insights and Research, Isentia. 

"We believe that by working together, we can drive meaningful change and create a more inclusive sporting environment for women and girls everywhere."

What We Hope For the Future:

Through our partnership with Change Our Game and the Victorian Government, we hope to pave the way for a future where women in sport are celebrated and recognized on equal footing with their male counterparts in the media. By increasing the visibility and representation of women in sports media, we aim to inspire the next generation of athletes, journalists and content creators and drive positive change towards a more inclusive and equitable sporting landscape. Together, we can create a world where every athlete, regardless of gender, has the opportunity to thrive and succeed.

About Change Our Game:

Change Our Game is an initiative by the Victorian Government aimed at achieving gender equality in sport and active recreation. Through advocacy, funding, and partnerships, Change Our Game works to address systemic barriers and promote inclusivity and diversity across all levels of sport.

About Isentia:

Isentia is a leading provider of media intelligence and analysis services, helping organisations make informed decisions based on actionable insights from media data. With a comprehensive suite of solutions, including media monitoring, analysis, and insights, Isentia empowers clients to stay ahead in an ever-evolving media landscape.

Select to be taken to Change Our Game's full report

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Blog
Isentia co-launches report: Representation of Women in Sports Coverage 2022-23

Isentia, a leading provider of media intelligence and analysis services, is proud to announce the launch of “The Conversation of Sport: Representation of Women in Sports News Coverage,” in partnership with the Office of Women in Sport and Recreation. This research aims to bring awareness to gender inequality in sports, and attention to address the […]

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The story around supermarket prices has been evolving for a number of months, finally reaching an inflection point as the Woolworth’s CEO appeared in a challenging interview with Four Corners and then announced his upcoming retirement only two days later.This chain of events underscores the critical importance of understanding the connections made by broadcast media, as they can significantly influence public perceptions and shape the narrative surrounding key industry players.

https://www.reddit.com/r/PublicRelations/comments/1aukych/australia_woolies_ceo_interview_mishap/?share_id=S-JDSwqI-UlHg_mIeTlkg&utm_content=2&utm_medium=ios_app&utm_name=ioscss&utm_source=share&utm_term=1

It was only the latest in a series of media items to seize Australia’s attention, and cast the nation’s supermarkets into something of a PR and Comms crisis.

And yet, viewing events through this framing also only gives a partial picture. As the discussion surrounding the impact of supermarkets on the rising cost of living intensifies, we've observed a notable surge in the usage of terms such as 'shrinkflation' and 'skimpflation'. Reaching back even further, we can see how the topics attained a gradually greater place on Australian news and social channels. Shrinkflation and skimpflation are tactics employed by supermarkets during economic challenges. Shrinkflation involves reducing product sizes while maintaining prices, subtly passing on costs to consumers. Skimpflation maintains product sizes but compromises on quality to preserve profit margins. These strategies often frustrate supermarket shoppers, especially during economic strains like inflation.

Clearly, the topic has become ubiquitous. But if we want to understand how information and perceptions have been communicated to mainstream Australian audiences, then it becomes vitally important to pay particular attention to broadcast media. 

Broadcast media (which includes television, radio and podcasts)  plays a pivotal role in shaping public discourse and influencing perceptions, particularly on pressing issues such as the cost of living crisis. 

Using Isentia to monitor these data sources, we gain valuable insights into their contribution to consumer attitudes. From identifying which organisations are most associated with the issue to pinpointing key public figures and preferred channels within radio and TV, broadcast media monitoring allows us to understand the complex dynamics that shape public opinion.

It’s the oldest of these media types which accounts for the most mentions of the supermarket crisis. Beyond reporting updates on the senate inquiry and government actions, radio excels in facilitating in-depth conversations between hosts and listeners, which surfaces more individual consumer stories than television or podcasts can match.

ABC's predominant coverage of the topic corresponds with the network's content strategy. Major programs such as the Supermarket Four Corners special and podcasts like The Briefing attract substantial listenership and garner attention from other channels. Channel 7, in addition to delivering key news updates, focuses on the shopper experience within supermarkets, shedding light on everyday challenges faced by audiences, such as navigating shrinkflation and skimpflation tactics.

Understanding the majority share of broadcast channels within this topic is important as it reflects who has the loudest voice, and is most persistently advancing a certain narrative or way of framing the situation. 

Coles and Woolworths dominate the conversation, reflecting their prominent presence in the retail landscape. Their widespread accessibility and familiarity to consumers make them prime subjects for discussion in the context of rising costs and economic pressures. 

Conversely, Aldi and IGA, while still significant players in the grocery market, may receive comparatively less focus in these discussions. Aldi's reputation for offering lower-priced alternatives and IGA's decentralised business model, with independently owned stores, may also contribute to their reduced presence in conversations about supermarket practices during times of economic strain. 

Each channel and network approaches discussions about supermarket groups differently. While Coles and Woolworths understandably dominate each station's broadcasts, the precise balance (and the time afforded to Adi and IGA) is revealing.

For instance, 4BC has encouraged audiences to diversify their shopping habits, with one 4BC broadcaster highlighting that "Aldi and IGA are actually doing more than the other two to really help enormously with the cost of living."

In the discourse on supermarket practices during the cost of living crisis, a number key figures emerge across broadcast channels. Anthony Albanese, the Australian Prime Minister, is predictably prominent on just about every channel, particularly broadcaster 2SM. 

All of them, that is, apart from the Australian Broadcasting Corporation (ABC), which spotlights Allan Fels, an economist and former ACCC chair who has analysed price gouging by major corporations. Other notable politicians mentioned include Treasurer Jim Chalmers, Craig Emerson, Steven Miles, and David Littleproud. 

Media's focus on these figures is crucial for shaping public discourse and policy responses amid economic pressures. While supermarkets are often discussed as a key antagonist in the cost of living crisis, they are increasingly being viewed in the context of potential solutions, particularly regarding government policy to regulate supermarket giants.

At the same time, focus does not only fall on the prominent individuals driving business decisions and policymaking. Country Hour (NSW), for instance, focused a story on cherry grower Michael Cuneo, who ceased selling to supermarkets after he made a financial loss on a shipment of fruit. And it was this story that achieved the greatest media reach of any radio content on the topic.  

Clearly then, the topic has not played out in any one way across any one channel. The prominence of key figures and top broadcast channels in this conversation underscores the importance of understanding how media coverage impacts public discourse and regulatory decisions. Isentia's broadcast capabilities offer unparalleled insight into the role of broadcast media in shaping the narrative surrounding supermarket practices. By harnessing Isentia's monitoring and analysis tools, organisations can gain deep insights into how influential discourse and coverage can impact an industry. 

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Blog
How Australian broadcast media has shaped the cost of living crisis narrative

The story around supermarket prices has been evolving for a number of months, finally reaching an inflection point as the Woolworth’s CEO appeared in a challenging interview with Four Corners and then announced his upcoming retirement only two days later.This chain of events underscores the critical importance of understanding the connections made by broadcast media, […]

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The rising cost of living is not just an issue in Australia but a global concern that affects countless individuals, with people facing the daunting challenge of affording basic necessities while striving to maintain a decent standard of living. It’s a topic that can touch a nerve for many, but it’s also a dynamic conversation that drives the media, public opinion, and individual experiences. 

What’s driving the cost of living concerns?

A range of factors are driving the cost of living in Australia, with some having more of an impact than others. Using data from our sister company, Pulsar, inflation (as the overarching issue) is gaining the most media coverage as the price of goods and services continues to increase over time.

The top drivers of the cost of living
Source: Pulsar TRAC, 1 Jan - 30 Jun 2023

The chart also shows the rise in energy costs, interest rates, and housing prices (rent and mortgage prices) as other main drivers for cost of living concerns. As energy prices continue to increase, households are feeling the pinch as their expenses soar. And when it comes to housing, whether it's the skyrocketing rent or the burden of increasing mortgage payments, many individuals and families are finding it increasingly challenging to secure affordable accommodation.

Let’s take a closer look at these topics.

Energy fuels the discussion

Energy sources and prices are hot topics in the media, impacting households, affordability, and vulnerable populations. But a troubling discrepancy emerged in the May 2023 Budget: businesses got more attention than households in energy relief measures. Surprisingly, only 13% of media coverage focused on the struggles faced by individuals, while a whopping 29% centered around the politics and policies of Australian businesses. This raises valid concerns about whether the media is truly addressing the needs of Australian communities.

The energy narrative and the cost of living

Sectors feeling the heat of media scrutiny

Media outlets play a crucial role in shaping public opinion and influencing the cost of living. When it comes to specific energy sectors, they have become the subject of intense media scrutiny. Data from our Energy Transition report shows that coal and gas are in the hot seat, with a significant portion of media coverage - 43% for coal and 26% for gas - dedicated to discussing these fossil fuels. This media focus highlights the ongoing conversations surrounding the environmental impact of coal and gas, their contribution to climate change, economic considerations, and the urgent need for policy changes to transition to cleaner energy sources.

Feeling the pinch

The cost of living crisis goes beyond numbers; it’s intertwined with the housing market and interest rates. Escalating housing costs, fueled by rising prices and interest rates, can put immense strain on household budgets, leading to financial stress and widening economic inequality.

But the conversation doesn't stop there. The story behind the data is clear: the cost of living is an issue that affects us all, and the media plays a crucial role in shaping and amplifying the conversation. Google searches and social media activity reflect people’s ongoing concern about the weight of living expenses, especially around RBA announcements. Anxiety emerges as a dominant theme, with a staggering 93% of media coverage highlighting the keyword.

cost of living comparisons
Source: Isentia (print, online, broadcast), Pulsar TRENDS (Twitter), Google Trends, May 1 - July 30 2023

Data from the Australian Bureau of Statistics shows living costs have reached an all-time high. Over the past 12 months, all living cost indices have risen between 7.1 percent and 9.6 percent for all households, compared to a 7 percent annual increase in inflation.

The difference largely stems from living cost indices taking into account mortgage interest charges. Housing and interest rates have been the largest contributors to the rise in the cost of living, with home owners feeling the pinch from rising mortgage payments and renters feeling the brunt of it. According to the RBA, the average mortgage size in Australia has increased by 38% in the past decade. According to Pulsar data, unsurprisingly, 84% of Australians are left feeling sad about the cost of living. 

Influential figures shaping the conversation

Data from the Pulsar Platform gives a visual snapshot of how several Australian and foreign individuals and groups are influencing the conversation, including politicians, economists, consumer advocacy groups, and business owners.

who is talking about the cost of living
Source: Pulsar TRAC, 1 Jan - 31 May 2023. Influential people and organisations

Unsurprisingly, the Australian Labor Party (ALP) holds significant influence when it comes to shaping the cost of living conversation in Australia’s political landscape. As the governing body in Australian Parliament, their policies and initiatives subjectively bear the everyday Australian in mind, aiming to tackle the affordability challenges that many face. The ALP resonates with citizens worried about rising living costs due to its focus on income inequality, social justice, and fair economic policies. But are they doing enough?

Treasurer Jim Chalmers, along with other influential ALP members including Prime Minister Anthony Albanese, Chris Bowen, and Mick de Brenni, are leading the conversation in an effort to alleviate living expenses and promote income growth. Despite their desire to achieve these outcomes, the public outcry on Twitter shows the frustration Australians are feeling. The Prime Minister and Treasurer are in the firing line, with the public urging more action on the cost of living crisis.

Jim chalmers and the cost of living
online sentiment about the cost of living

How media intelligence can help you navigate the cost of living

Advocacy efforts can be significantly enhanced through the use of social listening and media monitoring. These tools allow you to effectively navigate the dynamic narratives surrounding the cost of living. By tailoring your advocacy approach, you can foster a more equitable and sustainable solution that brings positive change to communities and influences public opinion.

Additionally, by staying well-informed about the ongoing public discourse and trending discussions related to the cost of living, you can develop compelling communication strategies that effectively inform and engage your stakeholders.

Curious about how media intelligence can enhance your communication strategies to connect with your audience? Request a demo here, and our expert team will reach out to help you develop your communication strategies.

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Blog
The Story Behind the Data: Navigating the Cost of Living

The rising cost of living is not just an issue in Australia but a global concern that affects countless individuals. Within our shores, people are facing the daunting challenge of affording basic necessities while striving to maintain a decent standard of living. It’s a topic that can touch a nerve for many, but it’s also a dynamic conversation that drives the media, public opinion, and individual experiences.

Ready to get started?

Get in touch or request a demo.