fbpx
Blog post
June 25, 2019

The Gold Standard

In the past year, there have been over 280,000 media mentions of the Commonwealth Games in Australia.

When you look at the sheer scale of coverage for the Gold Coast 2018 Commonwealth Games, it’s amazing to think just how complex and diversified the voices within that noise are. As Australia’s largest sporting event this decade, the Games are attracting worldwide interest – providing a perfect example of how media intelligence is crucial for any organisation to remain empowered and informed. 

Supporting the work of the Commonwealth Games by delivering invaluable insight to those working behind the scenes enables the team to digest huge volumes of content into bite-sized pieces of knowledge that can be used to take action, address key topics or issues, and keep the broader organisation informed.

From a personal perspective, it’s been amazing to watch as the Commonwealth Games preparation unfolds – setting somewhat of a ‘gold’ standard when it comes to media intelligence and insights. 

Why? Because the team have recognised the value of not only pulling out pertinent coverage daily, but engaging in media insights to better position themselves and react to negative press accordingly.

If you do the math, 280,000 media mention averages out to around 780 media items a day across social and mainstream – and that’s during a non-Games time period.

Now let’s multiple this number by about 10 to account for the increase of coverage during Games time. This team is tasked with staying across more than 7,800 media items per day across social and mainstream, globally.

It’s easy to understand the need to prepare, because the numbers don’t stop there. For example there’s expected to be a TV audience of 1.5 billion, 1.5 million spectators, 6,600 athletes and over 15,000 volunteers – all engaged and ready to be part of #GC2018.

With those numbers spinning around in my head, it’s easy to see how clients can become overwhelmed. Analysis is simply a must-have in this scenario – even just to get some perspective on the sheer volumes of coverage.

When you think about an event like GC2018, there is a lot of information that needs to be tracked – and much of it is not about the sport itself. From the infrastructure, to local community issues, to travel issues, ticketing, athletes and venues (the list goes on!) to beautiful PR pieces, hosting media at the Commonwealth Games Village (CGV), and briefing ambassadors on crisis management.

Being able to distill, digest and make sense of this volume of coverage is something we’re proud to be supporting – providing the tools to capture instant quantitative insights as well as tracking trends and peaks in coverage against issues or topics to support the team’s decision-making processes during the Games. 

From our broadcast monitors, to our daily briefing editors to our operations and account management. From our senior analysts who work on our key sporting client’s insights, to our client service support – we’ve all been working towards this event in some way or another for the past few years, and the countdown is now on! We’ve also had countless conversations about making sure we’re ready for every possible scenario that may impact the Games (and as a result, the media environment surrounding it). The Isentia team have workshopped and considered issues from power outages, to weather conditions, to doping scandals, to village incidents, to buses of athletes crashing. We need to make sure we are positioned to meet anything that comes up, and that includes having an embedded staff member at HQ from now until the end of the Games, providing always-on support.

Similarly, the Commonwealth Games team are busy building infrastructure and creating impact from the Games which will result in generational benefit for the Gold Coast region and Queensland. It’s not just a one-time sporting event. The Games venues will leave world-class infrastructure for future international events, while the Commonwealth Games Village will become the heart of the Gold Coast health and knowledge precinct.

When you’re in the sport of media intelligence and supporting crisis management, it’s critical to be able to map out scenarios that may impact clients, ensuring the both of you are prepped and ready for what’s ahead. At Isentia, we pride ourselves on being an extension of our client’s team. And for an event like the Commonwealth Games, we are sitting side-by-side, every step of the way – excited to support Queensland’s growth well into the future.

Isentia is proud to be supporting the Gold Coast 2018 Commonwealth Games by delivering powerful media intelligence and insights all the way to the finish line. Read more from John Bissinella, Head of Client Success about how we stay ahead of the games to deliver the best possible service for our clients here.

Patricia Kavanagh, QLD State Manager

Share

Similar articles

Blog
Staying ahead of the game

Isentia is a proud partner of the GC2018 Commonwealth Games, delivering powerful media intelligence and insights all the way to the finish line.

Whitepaper
Isentia MY Trendspotting – Travel Tit-For-Tat: Travel Trends in Malaysia

Since March 2020, Malaysia’s tourism and hospitality sector has lost over 80% of its business due to strict movement control orders imposed by the government to curb the rapidly increasing COVID-19 cases. From June to September of last year, domestic travel was allowed as Malaysia eased up on lockdowns nationwide, however, this did little to […]

Whitepaper
Isentia PH Case Study – Paalam, PNoy: A Glimpse Into Social Media Conversations On The Passing of Former President Benigno Aquino III

It has been a month since the passing of the former Philippine President Benigno “Noynoy” Aquino III. According to news sources, Aquino passed away on the 24th of June 2021 peacefully in his sleep. Former President Aquino’s sudden death has sent shockwaves to Filipinos nationwide and has resulted in hundreds of thousands of sentiments on […]

Whitepaper
VIETNAM TRENDSPOTTING REPORT LEARNING ENGLISH IN THE DIGITAL ERA: A New Force Is Ready To Take Over

Globalisation has encouraged Vietnamese people to study the English language. It’s impossible to ignore that motivation for Vietnamese learners to be fluent in English can somehow help boost our self-esteem, make us feel “cooler”, and, of course, receive admiration from everybody for being a language master. Money-saving learning methods are preferred by Vietnamese people when […]

Ready to get started?

Get in touch or request a demo.