Whitepaper
June 14, 2019

Snapshot of the aged care industry

Stay informed throughout the Royal Commission

The Royal Commission is well underway, and it’s imperative for aged care organisations to be aware of the media generated, and how it could affect your business or communications.

Keen to stay on top of it all?

Let our team help!

We can provide you with a comprehensive view of the topics and spokespeople through delivering insights to you and your team. We can aid in decision making and help your organisation manage your reputation.

Get in touch with us today!

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Arm your business with intel

‘It takes many good deeds to build a good reputation, and only one bad one to lose it’- Benjamin Franklin

Since its announcement in October, the media has covered – and created – a significant amount of dialogue surrounding the string of scandals set to be uncovered in the upcoming Royal Commission into Aged Care Quality and Safety.

Whether it’s the September 2018 Four Corners report nationally scrutinising the stories of those that were victim to improper aged care and health care standards, the coverage on court rulings and prosecutions against carers who have harmed the safety of patients, or the September 2017 article published by the Sydney Morning Herald comparing the reputation of aged care facilities to the human right violating character of Guantanamo Bay, the media has successfully invited fear and distrust in the quality of care aged care services provided across Australia. 

Investigations for the Royal Commission are targeted at the entire aged care sector – no aged care facility or governing organisation can be certain how this will affect their reputation, staff, operations or functioning. Being prepared and informed of what media is generated is imperative to stay proactive and primed for how the business could be affected. 

So how do you decide if your aged care facility needs to manage your reputation? You need to ask yourself:

Do the Royal Commission’s Terms of Reference cover aspects or issues relevant to my organisation?

• Management systems
• Staffing
• Organisational development
• Instances of abuse, reportable assaults, neglect
• Failures of care
• Theft of belongings
• Hygiene 
• Quality of food
• Sanitary conditions
• Restrictions on freedom and movement

Do we want to manage these topics or issues through any of the following?

• Campaign tracking
• Crisis management
• Identifying influencers
• Measuring and analysing success
• Media monitoring
• Reputation management
• Risk management
• Straightforward reporting

Mediaportal gives you access to all relevant media data, ensuring you’re ready to deal with, and proactively plan, communications and PR activities amidst the Royal Commission inquiry.
Covering all top media and relevant regional outlets, our Mediaportal platform ensures you’re informed of the media landscape before you are hit with a crisis.

Visit www.isentia.com/aged-care for more details and to register for a complimentary 5-day trial of our Aged Care Briefing.

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Blog
Trial by media – are you Royal Commission ready?

Since October, the media has covered a significant amount of dialogue surrounding the string of scandals set to be uncovered in the upcoming Royal Commission into Aged Care Quality and Safety.

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Your daily briefing to keep you informed

Coverage of the Royal Commission is expected to highlight the failure of aged care institutions and leaders within the sector.

Our Briefing can be tailored to your organisation’s specifications and requirements. Manage your reputation and ensure you are aware of the media generated.

Get a sample briefing of what you could be receiving each day.

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Whitepaper
Royal Commission into Aged Care Quality and Safety

The Royal Commission into Aged Care Quality and Safety was established on 8 October 2018 and since its announcement, over 28,000 new stories have been discussed across print, online, radio and broadcast outlets in Australia.

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Audiences have quietly moved from giving leaders — CEOs and operational leaders — the benefit of the doubt to actively scrutinising them. Smarter communication leaders have realised that content with proof and evidence, over anything performative, is much more valued by audiences.  

Our latest report analyses how top communications leaders are discussed by audiences online and reveals what actually earns trust and reputation in an age of scrutiny.

In the report, we unpack how:

  • Comms leaders' online presence is affected because of increased audience scrutiny
  • Operational leaders out-communicate CEOs and audiences read them as more authentic
  • Proof, people, and place are prioritised in comms leaders' posts — that in turn deepens trust the most
  • Isentia’s AI-built suite of tools can help uncover the right story for the comms leader of today

To access the full report, fill in the form below:

Discover our Lumina AI suite here.


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Blog
How can leaders communicate in an age of scrutiny?

This report analyses how comms leaders are constantly adapting their content online as a result of increased audience scrutiny – in order to earn trust and maintain reputation.

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There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers?

To navigate this landscape, public relations professionals don't need generic tools, but rather technology that speaks their language, and addresses the realities of a changed media and informational landscape.

That is why we're unveiling Lumina AI View, the latest addition to our intelligent suite of AI tools from Isentia. Trained specifically on the workflows and challenges of modern PR & communications, Lumina AI View helps you understand exactly what AI knows about you, and how it learned it.

A new standard for AI visibility

AI View tracks your citation strength and source quality alongside those of your competitors, giving you a clear view of where you hold authority and where you have gaps.

Lumina AI View maps your AI reputation from the ground up, allowing you to:

  • See which sources matter: When tools such as ChatGPT or Gemini discuss your organisation, which outlets do they cite? Track your source footprint over time and view the impact of key target media on how you’re discussed. We measure your citation strength and source quality alongside those of competitors, giving you a clear view of where you have authority and where you have gaps.
  • Gain industry-specific insight: Your competitors get cited from Financial Times and Bloomberg. You get cited on Reddit. Each brings opportunity – and risk. Discover how you measure up against industry standards, and target the sources that actually influence how AI represents you.
  • Catch narrative shifts early: AI responses change when new sources appear, sentiment shifts, or old controversies resurface. Get alerts when citation patterns change suddenly, before they impact the way you’re perceived by stakeholders.

Measure your progress: From media monitoring to full media intelligence

Lumina AI View is built on the principle that insights get stronger with repeated measurement. To help you maintain a clear view of your reputation, our proprietary scoring system provides regular updates that show you:

  • Evolving trends in how sources cite your organisation
  • Competitive standing and benchmark metrics
  • Where models differ in information presented, and sources cited 

Whether you run it weekly, on-demand, or whenever you need a check-in, patterns will emerge, trends will become clear, and you will build a baseline that makes any sudden narrative changes both comprehensible and the prerequisite to action.

Lumina AI View is part of Lumina AI, a comprehensive suite of AI tools built specifically for communicators. Our Lumina suite evolves traditional media monitoring into narrative intelligence, enabling you to truly understand how perceptions form, evolve, and impact your reputation.


Get in touch to register your interest and see what Lumina AI View can do for you.

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Blog
Introducing Lumina AI View: AI Visibility Built for PR & Comms

Lumina AI View, the latest in Isentia’s AI suite, is trained on PR & comms workflows to help you understand what AI knows about you — and how it learned it.

Ready to get started?

Get in touch or request a demo.