The Royal Commission is well underway, and it’s imperative for aged care organisations to be aware of the media generated, and how it could affect your business or communications.
Keen to stay on top of it all?
Let our team help!
We can provide you with a comprehensive view of the topics and spokespeople through delivering insights to you and your team. We can aid in decision making and help your organisation manage your reputation.
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‘It takes many good deeds to build a good reputation, and only one bad one to lose it’- Benjamin Franklin
Since its announcement in October, the media has covered – and created – a significant amount of dialogue surrounding the string of scandals set to be uncovered in the upcoming Royal Commission into Aged Care Quality and Safety.
Whether it’s the September 2018 Four Corners report nationally scrutinising the stories of those that were victim to improper aged care and health care standards, the coverage on court rulings and prosecutions against carers who have harmed the safety of patients, or the September 2017 article published by the Sydney Morning Herald comparing the reputation of aged care facilities to the human right violating character of Guantanamo Bay, the media has successfully invited fear and distrust in the quality of care aged care services provided across Australia.
Investigations for the Royal Commission are targeted at the entire aged care sector – no aged care facility or governing organisation can be certain how this will affect their reputation, staff, operations or functioning. Being prepared and informed of what media is generated is imperative to stay proactive and primed for how the business could be affected.
So how do you decide if your aged care facility needs to manage your reputation? You need to ask yourself:
Do the Royal Commission’s Terms of Reference cover aspects or issues relevant to my organisation?
• Management systems • Staffing • Organisational development • Instances of abuse, reportable assaults, neglect • Failures of care • Theft of belongings • Hygiene • Quality of food • Sanitary conditions • Restrictions on freedom and movement
Do we want to manage these topics or issues through any of the following?
Mediaportal gives you access to all relevant media data, ensuring you’re ready to deal with, and proactively plan, communications and PR activities amidst the Royal Commission inquiry. Covering all top media and relevant regional outlets, our Mediaportal platform ensures you’re informed of the media landscape before you are hit with a crisis.
Visit www.isentia.com/aged-care for more details and to register for a complimentary 5-day trial of our Aged Care Briefing.
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Blog
Trial by media – are you Royal Commission ready?
Since October, the media has covered a significant amount of dialogue surrounding the string of scandals set to be uncovered in the upcoming Royal Commission into Aged Care Quality and Safety.
Coverage of the Royal Commission is expected to highlight the failure of aged care institutions and leaders within the sector.
Our Briefing can be tailored to your organisation’s specifications and requirements. Manage your reputation and ensure you are aware of the media generated.
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Whitepaper
Royal Commission into Aged Care Quality and Safety
The Royal Commission into Aged Care Quality and Safety was established on 8 October 2018 and since its announcement, over 28,000 new stories have been discussed across print, online, radio and broadcast outlets in Australia.
Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters.
In too many organisations, relationship management is still built around tools designed for customer sales. CRM systems, built for structured pipelines and linear user journeys, have long been the default for managing contact databases. They work well for sales and customer service functions. But for communications professionals managing journalists, political offices, internal leaders and external advocates, these tools often fall short.
Stakeholder relationships don’t follow a straight line. They change depending on context, shaped by policy shifts, public sentiment, media narratives or crisis response. A stakeholder may be supportive one week and critical the next. They often hold more than one role, and their influence doesn’t fit neatly into a funnel or metric.
Managing these relationships requires more than contact management. It requires context. The ability to see not just who you spoke to, but why, and what happened next. Communications teams need shared visibility across issues and departments. As reporting expectations grow, that information must be searchable, secure and aligned with wider organisational goals.
What’s often missing is infrastructure. Without the right systems, strategic relationship management becomes fragmented or reactive. Sometimes it becomes invisible altogether.
This is where Stakeholder Relationship Management (SRM) enters the conversation. Not as a new acronym, but as a different way of thinking about influence.
At Isentia, we’ve seen how a purpose-built SRM platform can help communications teams navigate complexity more confidently. Ours offers a secure, centralised space to log and track every interaction, whether it’s a media enquiry, a ministerial meeting, or a community update, and link it to your team’s broader communications activity.
The aim isn’t to automate relationships. It’s to make them easier to manage, measure and maintain. It’s about creating internal coordination before the external message goes out.
Because in today’s communications environment, stakeholder engagement is not just a support function. It is a strategic capability.
Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]
The Singapore general election was quick and felt like more of a touch-and-go event, but a lot was observed and could be learnt from media and audience reactions to the event.
We analysed, using Pulsar TRAC, more than 270k mentions across online news, podcasts, TV, Facebook, YouTube, TikTok, Reddit, X, forums and blogs in Singapore between March 28th - May 7th 2025, to see how the conversation was moving and being influenced by media and audiences. Based on this, we listed what we’ve learnt from this year’s election.
Which industries gained the most spotlight?
Chee Hong Tat’s defence of the GST hike shows the PAP leaning heavily on long-term fiscal planning. This was mainly covered by media outlets like the CNA, mentioning how these hikes were to eventually work on providing benefits to the seniors of society and that it wouldn’t be possible if these hikes weren’t in place. Audiences across X and Facebook expressed their concerns around this, but were equally appreciative of open dialogue with the public.
The US and UK covered the election when their media focus was majorly on Trump’s tariffs
The peak in the US mentions were partly a consequence of Trump’s trade tariffs that wasn’t received particularly well by the rest of the world. PM Wong expressed his opinions on how Singapore continues to be a partner to the US but would expect a fair tariff rate in return. Big foreign peaks were tracked by Reuters and The Guardian that framed the election poll as a barometer of regional politics. Many of the foreign media talk about the opposition parties in Singapore and express that a healthy opposition makes for important parliamentary debate on essential matters like rising living concerns and jobs in Singapore.
Social saw the most audience discourse
The Straits Times leads the election coverage with many of its articles being linked or reposted around social media, mostly Instagram, Facebook and Reddit with audiences giving timely updates on speeches, election street campaigning or their favourite candidates, intending to start conversation. CNA and Mothership show the same pattern, each pulling far larger numbers once clips hit Facebook, X, TikTok and Reddit.
Which hashtags saw the most engagement online?
#ge2025 sat far above every other tag, yet party tags #pap and #rp still drove thousands of mentions. On keywords, PM Lawrence Wong outranked party names with the most mentioned on social posts. It’s important to note that these mentions are by audiences on social media like TikTok, X, Reddit, Instagram and Facebook. Lately, even short clips from podcasts around elections are becoming viral, not just on Instagram or TikTok, but even on Facebook that generally hosts long-ish format videos, second to YouTube.
Podcasts become new medium for election content for younger audiences
Yah Lah BUT logged more than a hundred election clips, nearly double its nearest podcaster, The Daily Ketchup. Audio hosts mixed humour, policy, and hot‑takes that travelled into short‑form video. These podcasts have been a growing trend in Singapore, hosted by youngsters who often invite political candidates onto their shows and pose questions that a young Singaporean would like to ask their leaders. These podcasters have seen their content travel fast on TikTok and Instagram reels for quick insights, but still have most of their audience engagement on YouTube.
Singapore’s GE2025 didn’t just offer political drama—it showed how media, both old and new, shape what people see and feel. From viral videos to policy debates, from mainstream reports to TikTok podcast clips, every format played a role.
5 things we learnt from the Singapore general election 2025
The Singapore general election was quick and felt like more of a touch-and-go event, but a lot was observed and could be learnt from media and audience reactions to the event. We analysed, using Pulsar TRAC, more than 270k mentions across online news, podcasts, TV, Facebook, YouTube, TikTok, Reddit, X, forums and blogs in Singapore […]
