What do people think about your organisation?

A must have intangible asset for every organisation.

Reputation analysis is understanding how people feel about you. It’s the first thing someone thinks when they hear your organisation’s name, or a product or service you offer. Moreover, having a good reputation will benefit your organisation.

It can take years of cultivation, but can be destroyed in an instant. Caused by a lapse in judgement, an uncontrollable event, a misspoken word, a bad product batch or a simple misunderstanding. Therefore, getting your reputation right is paramount.

In this whitepaper we explore the field of reputation analysis.

We discuss:

The role of perception

How trust is the formula for building opportunity

Managing your reputation

Examples of organisations and their reputation since crisis hit.

Louise Wallace

Marketing Specialist – Lead Gen at Isentia

Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.

Fill out the form below to get the full report

Thank you

Your submission was successfully received and someone will be in touch shortly.

Whitepaper

The complete crisis management framework – a comprehensive guide to crisis management for organisations

Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.

Blog

The 3 pillars for every winning customer-obsessed strategy

With customers being the cog of an organisation’s success, having a customer-obsessed outlook can provide your organisation with a competitive advantage.

Whitepaper

Isentia VN TRENDSPOTTING STUDY – MISSING THE FAMILIAR: Exploring Consumer Desires, Revamping Marketing Strategies

Isentia, with its leading media intelligence and insights capacities, has peered into the social media conversations centred on Vietnamese netizens’ wishes and sentiments on how they will spend time after the COVID-19 pandemic. This whitepaper, which is readily available through this link, covers all discussions on how brands can learn from cross-brand collaboration or co-branding […]

Whitepaper

Isentia PH TRENDSPOTTING REPORT – Prelude to the Polls: An Overture to the 2022 Philippine National Elections

Isentia, the leading media intelligence and insights platform in the Philippines and in Asia-Pacific, has looked into all discussions relating to the upcoming 2022 Philippine Elections, specifically, when presidential aspirants officially made their bids for the position and filed their certificates of candidacy (COC). This report also highlights social media conversations relating to the pre-election […]

Whitepaper