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The 3 pillars for every winning customer-obsessed strategy
With customers being the cog of an organisation’s success, having a customer-obsessed outlook can provide your organisation with a competitive advantage.
Reputation analysis is understanding how people feel about you. It’s the first thing someone thinks when they hear your organisation’s name, or a product or service you offer. Moreover, having a good reputation will benefit your organisation.
It can take years of cultivation, but can be destroyed in an instant. Caused by a lapse in judgement, an uncontrollable event, a misspoken word, a bad product batch or a simple misunderstanding. Therefore, getting your reputation right is paramount.
In this whitepaper we explore the field of reputation analysis.
We discuss:
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With customers being the cog of an organisation’s success, having a customer-obsessed outlook can provide your organisation with a competitive advantage.
Market leaders are firms that have successfully captured the largest market share in the industry. In this January whitepaper, deep dive into the common characteristics market leaders incorporate into their strategy to remain relevant and competitive in the market.
Black Friday, Cyber Monday, Click Frenzy and Boxing Day sales are great for consumers but how do they fare for retailers?
An organisation’s reputation is at its core, really how people feel about them. These feelings can be based on their interaction and knowledge of the brand, or their experience with the products and services the organisation provides. This reputation is important as it can often dictate the actions or choices audiences and buyers make, impacting […]
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