Whitepaper
November 24, 2019

What do people think about your organisation?

A must have intangible asset for every organisation. 

Reputation analysis is understanding how people feel about you. It’s the first thing someone thinks when they hear your organisation’s name, or a product or service you offer. Moreover, having a good reputation will benefit your organisation.

It can take years of cultivation, but can be destroyed in an instant. Caused by a lapse in judgement, an uncontrollable event, a misspoken word, a bad product batch or a simple misunderstanding. Therefore, getting your reputation right is paramount.

In this whitepaper we explore the field of reputation analysis.

We discuss:

  • The role of perception
  • How trust is the formula for building opportunity
  • Managing your reputation
  • Examples of organisations and their reputation since crisis hit.

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