Reputation analysis is understanding how people feel about you. It’s the first thing someone thinks when they hear your organisation’s name, or a product or service you offer. Moreover, having a good reputation will benefit your organisation.
It can take years of cultivation, but can be destroyed in an instant. Caused by a lapse in judgement, an uncontrollable event, a misspoken word, a bad product batch or a simple misunderstanding. Therefore, getting your reputation right is paramount.
In this whitepaper we explore the field of reputation analysis.
We discuss:
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Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
With customers being the cog of an organisation’s success, having a customer-obsessed outlook can provide your organisation with a competitive advantage.
To combat the threat of the pandemic, social distancing and lockdown measures were implemented all over the world. As an unintended consequence, netizens in many countries are starting to observe clearer skies and see nature return to once crowded urban areas. Fill up the form below to download the whitepaper and read more.
In the second of our Communicating through Change webinar series, we chat to Bec Brown from The Comms Department about working from home during this time. We also chat to Isentia’s ANZ Head of Insights, Ngaire Crawford about the traditional and social media conversations around the largest working from home experiment.
Get in touch or request a demo.