Top topics of 2018 in Indonesia from 8 different industries
Many media predicted 2018 as a political year or the year of sports, as four grand events were held and started consecutively this year. But aside from that, what are other things that actually made 2018?
Isentia will reveal the top topics of 2018 as well as key takeaways for 2019.
Content Marketing Specialist
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Content Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.
Organisations today face the challenge of balancing business goals and environmental, social, and governance (ESG) responsibilities amidst growing sustainability awareness and social media misinformation.
PR and communications professionals are instrumental in this process, developing and executing effective communication strategies for ESG initiatives. They also play a pivotal role in ensuring ESG communications are authentic, transparent, and in line with organisational values and actions.
Using media intelligence, you can learn who is driving the ESG conversation, allowing you to better understand the motivations, perspectives, and influences that should shape ESG initiatives and strategies.
Drawing on Isentia data, ESG coverage volume increased every month in 2023, reaching a peak of 22,700 in May and gradually decreasing in June and July. The increase in May coverage is a result of the government announcing several ESG initiatives in an energy-focused Federal Budget.
Stakeholder’s growing interest in sustainability and responsible business practices has led to increased focus on reporting, analysing, and discussing ESG topics in the media. These topics include renewable energies, shareholder engagement, and social impact.
The below chart shows the fluctuations in conversations across traditional and social media between June 1 - July 31 2023. The data shows that ESG-related conversations are driven by the media, which has a substantial impact on shaping public opinion. Futhermore, this suggests that traditional media is more effective at reaching a wider audience and generating greater coverage for ESG-related topics compared to social media. It also helps in making more informed decisions about media strategy and resource allocation.
With ESG becoming a corporate imperative, there is an intensifying need for organisations to be authentic and transparent with their ESG communications. The need to do this is to:
ESG reporting is becoming more prevalent among organisations, and the push for greater transparency and accountability is widespread. While the level of disclosure may vary across industries, regions, and organisations, the overall trend is towards more transparency.
This increase in reporting is expected to continue as sustainability and responsible investing gain more prominence. According to the 2022 Australian Securities and Investment Commission (ASIC) reporting trends report, 140 ASX200 companies have shown the highest levels of ESG disclosure, a rise of over 10% compared to 2020.
The chart data shows that more people are searching for ESG reports online compared to mentions of ESG reports in the media. This suggests that there is an increasing public demand to access organisational sustainability reports, ESG disclosures, and public commitments to responsible practices.
The ESG movement is gaining momentum, indicating a shift towards a more holistic and responsible approach to business and investment. This shift is influenced by ethical, financial, and regulatory factors and can be further understood through media intelligence. Additionally, by utilising media intelligence, you can identify the influences and emerging conversations surrounding these factors in traditional media.
With an added layer of social data from our sister company, Pulsar, you can gain a deeper understanding of the impact of your communications and identify the key influencers and factors shaping the ESG narrative. The chart below illustrates the connections between different narratives through keyword associations.
Prominent keyword groupings such as financial markets, superannuation funds, greenwashing, and business and investors suggest these topics are interconnected with the general public. These conversations play a role in shaping their decisions and opinions.
Sustainability and climate change are crucial topics for Australians, with strong community support for transitioning to a net-zero economy and addressing climate-related issues.
Consumers are also showing a growing interest in sustainable finance and reducing their carbon footprint. While the chart below shows that Diversity, Equity, and Inclusion is currently the least trending topics, organisation’s are increasingly being urged to address gender disparities, promote equal opportunities, and foster inclusive workplaces that value diversity.
Australian super funds are embracing ESG investing as enthusiastically as their corporate equivalents, recognising the potential for long-term sustainable performance.
ASIC, the superannuation industry regulator, focuses on tackling greenwashing, the misrepresentation of environmental, sustainable, or ethical attributes in financial products. As Australians grow more concerned about their super fund investments, ASIC emphasises the need for funds to substantiate their ethical claims with evidence.
The boundaries of ESG are subjective, allowing super funds to decide which investments they consider ethical and whether they engage with or divest from socially or environmentally harmful companies. Emphasising socially responsible investments and adopting a broad definition of ESG can enhance the superannuation industry’s reputation and individual performance.
From the below chart, Mercer Super holds the largest share of voice among Australian superannuation companies, with over 50 percent. ASIC has accused the organisation of greenwashing its investments by misleading members about the exclusion of carbon-intensive fossil fuel companies. Unsurprisingly, these allegations have gathered significant media coverage and attention in the industry.
Communicators shape ESG narratives, aligning them with corporate purpose and finding the perfect balance between aspiration and impact.
Using media intelligence for ESG success: gain insights into stakeholder concerns, competition, reputation management, and communication strategies for effective outcomes. By leveraging media intelligence, you can make informed decisions and enhance your organisation’s sustainability initiatives.
To discover how media intelligence can assist your organisation in measuring its ESG efforts, simply fill out the form below.
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It's no secret that Australians and New Zealanders take their coffee seriously. Coffee has a rich history spans from ancient Ethiopia to modern European coffee houses, and its impact is felt worldwide. Coffee has become an essential part of daily life, and recent events such as the cost of living crisis and climate change have forced consumers to investigate and adapt to bringing the barista experience into their homes. But some people claim the improvement this would have on finances is inflammatory. But how are these new buyer trends playing in media discourse?
As a result, coffee brands are becoming more creative with their brand stories and product knowledge, while innovators in the industry are identifying gaps in the market that align with public values. Using audience intelligence data provided by Pulsar and Isentia media research, we can measure how audiences impact the coffee industry
– coffee up!
But what makes a good coffee? The taste and flavour of coffee beans are influenced not only by their country of origin and geographical attributes but also by larger factors such as climate change and human rights issues. While Australians and New Zealanders value sustainable coffee, the rising cost of a cup of coffee at cafes, which can now exceed $5, is leaving a bad taste in consumers' mouths. It's unclear whether this price increase benefits farmers or labourers. However, coffee shops that invest in sustainable and ethical coffee products are attracting consumers. For instance, Market Lane, a coffee institution based in Melbourne, is setting an example of fair pay for coffee growers by increasing their prices.
Coffee taste is a subjective matter. However, the sustainability of coffee production can be measured objectively through comprehensive facts and statistics. The incorporation of people's distinct preferences and interests into their perception of coffee can help us develop effective marketing and communication strategies through digital conversations.
Audiences groups hooked on jitter juice usually require its benefits of keeping them awake. That's the case for Twitch Streamers gaming and streaming into the early morning hours. The writing community also reaps the rewards of the extra kicks it provides, but writing has long been associated with coffee houses and the initiation of philosophical or revolutionary ideas. Sports fans (the biggest audience group) and NZ News Youngsters might seem a more surprising group to be on coffee's radar. But the sporting culture is strong in ANZ regions and matches demand that these fans stay up to watch games live domestically and internationally.
A caffeine boost isn't the only reason these communities drink coffee. Each community engaging in the coffee conversation is finding a need to stay alert; while this isn't heralded as a health benefit, the social advantages of having a cup of coffee are often overlooked. #Auspol Followers, while invested in politics and political campaigning, like #votesyes, unironically use popular slang in their content. NZ Youngsters, with their shared affinity for using self-improvement and educational apps like Duolingo and Headspace and their following of young left-leaning politicians like Chloe Swarbrick, are learning how to enrich their lives to foster a better future for their generation; by exchanging ideas with like-minded people over a coffee.
But going to a cafe isn't the healthiest of rituals for the hip pocket. The Sports Fan community doesn't embrace the pretentious side of coffee. Being an analytical bunch, they share an appreciation for business and tech news. This group's tastes, like their favourite team's gameplay, are driven by efficiency.
The way people consume and perceive coffee is evolving. Price and sustainability are the primary considerations for buyer trends in these regions, but how does the media's portrayal of the coffee industry in these countries fit into the picture? News media has made stronger ties to the cost of living and coffee consumption over sustainability. With inflation rapidly rising, it's no wonder this connection is made. Many feel that investing in a professional-grade coffee machine and brewing their own coffee at home is a cost-effective solution that's promoted in the media. However, interest rates are rising and the media suggests that the future quality of life for both families and individuals, including from the Gen-Z generation, will depend on adapting everyday rituals.
But Millennials and Gen-Zers get chastised for their "reckless" spending habits on daily overpriced lattes and smashed avo toast, so inflation cannot be ignored. Retailers are noticing the uptake of coffee bean purchases in buyer trends. Online barista novices and gurus are all sharing tips and tricks on how to get the perfect cup of coffee with the tools on hand, quality beans and compatible milk variety at a low cost. As people attempt to save by mimicking a barista-style coffee at home, they're also trying to discover alternatives in familiar brands and products that better fit their wallet, like the Cole's Express's $2.50 iced latte.
The beans favoured by Aussies and Kiwis' taste buds and wallets are Woolworths and Coles brands, but not far behind is Lazzio, an Aldi-owned brand, where shoppers are making even more savings, and Nespresso. Nespresso's compact and convenient products are an ideal alternative to cafe-style machines, and the brand utilises sustainability marketing initiatives. But big supermarkets like Coles are making an even more significant impact on buyer trends by providing a reason for them to spend more and stay longer like Coles Express' cafes enabling consumers to drink coffee under the guise of doing their regular grocery shop.
Well-known brands not only catch the attention of consumers but also their competitors. The way a brand packages its products is an important aspect of its personality. Recently, Moccona's legal action against Vittoria has caused controversy in the industry and with the public. Some people have even suggested boycotting Moccona, an international brand.
So what does this mean for future coffee consumption and buyer trends? The coffee community is influenced by the broader macro trends impacting society, whether sustainability or cost of living. But the future is ethically and socially conscious, and daily routines are getting a similar makeover. In 3 years, don't be surprised if a cell-grown coffee is served to you in a cup made from recycled dehydrated coffee grounds or made available for purchase in supermarkets. How much would you pay for that though?
Understanding the big-picture narrative requires a comprehensive view of the news and social media landscape. The integration of using Isentia and Pulsar platforms allows us to democratise audience intelligence enabling organisations of all sizes to access and leverage data-driven insights for informed decision-making and achieving their goals.
It’s no secret that Australians and New Zealanders take their coffee seriously. Coffee has a rich history spans from ancient Ethiopia to modern European coffee houses, and its impact is felt worldwide. Coffee has become an essential part of daily life, and recent events such as the cost of living crisis and climate change have […]
Non-favourable travel trends in Malaysia have emerged due to the tourism and hospitality sector losing over 80% of its business since March 2020. The Government has imposed strict movement control orders curbing rapidly increasing COVID-19 cases.
Since March 2020, Malaysia’s tourism and hospitality sector has lost over 80% of its business due to strict movement control orders imposed to curb the rapidly increasing COVID-19 cases.
Domestic travel was allowed from June to September last year as Malaysia eased lockdowns nationwide. However, this did little to help the flailing tourism industry.
Apart from regular promotions and offers, some businesses in the travel and F&B industries have sought creative ways to keep their brands at the top of their minds and keep them interested in their respective sectors.
Download the whitepaper and read more.
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What an interesting year! I’m not sure how many end of year wraps are going to start that way, but it’s the best way I can think to open up on what I’ve seen this year. For me, 2020 was the year that the core principles of a good communicator became clear to see. It’s rare that you get to experience the same event across the world and compare and contrast different approaches and their effectiveness.
Last week we hosted our final webinar of the year with a panel of media experts across Australia and New Zealand, and it gave me the chance to reflect on what 2021 might look like. Rather than a trend list I thought I would outline some key themes that will continue into 2021.
During 2020, call out culture continued to grow while everyone was in their homes and consuming more information. Online social movements have “cancelled” celebrities, influencers and brands due to behaviour or values that don’t reflect those of their key online audiences. On the other side of this, there was also an increase in divisive rhetoric, conspiracy theories and misinformation. As a communicator, it’s crucial to not be singular in the type of information you consume and to consider if you are across new platforms, different audiences and opposing points of view in your own media consumption.
I have always believed and advised that leading with compassion and transparency promotes authentic communication, which I know is a point most communicators agree with, just sometimes it can be hard to convince stakeholders of that same point of view. It’s always clear in crisis who has a bank of trust to draw on and who doesn’t, and when you couple this with some audiences growing increasingly wary of governments and media, it’s important that the trust is built and maintained consistently outside of a crisis.
During the crisis itself, we’ve seen the need to be incredibly clear and transparent this year. Public health information can be complex and needs to be translated and applied to a wide audience, in the languages and formats that work best for those audiences rather than the communicator. Governments have created new frameworks that have become vernacular, and I know I know way more about viruses and immunology than I ever thought I would.
I have directly taken this idea from Patrick Crewdson, the editor in chief at Stuff (you can listen to this here) At the beginning of the year I would have struggled to name the Chief Medical Officers of major countries in the world, this week I made a team quiz questions about them, and have put an image of t-shirts with the face of Dr Ashley Bloomfield (Director General of Health in New Zealand) on them in a number of presentations this year. I think this illustrates a sentiment that has existed for journalists for years: as communications structures have expanded, they want access, and they want to hear directly from experts. Audiences have echoed this in 2020 through high viewership of entire press conferences and live streams from public officials. Creating a supportive communications environment that can allow experts to be heard and embrace their role in the media can take work, and a bit of evidence and training (especially in a raw and unfiltered media environment), but I hope it continues into 2021 - it only helps to build trust and transparency.
This is just scratching the surface of what was quite a year, and one I’m sure we all won’t forget anytime soon. In spite of what was a tough year for many, it’s pleasing that communications has been given an opportunity to prove the value on a broad scale.
I want to sign off with some holiday reading and resources (because there’s nothing quite like some measurement reading on the beach!)
AMEC (International Association for the Measurement and Evaluation of Communication) hosts a month of great content and events on communications measurement each November and it’s the chance to hear from experts all around the world. This content is all available virtually and on-demand here: https://amecorg.com/measurement-month/2020-mm-events/
There’s something relevant here for everyone, from influencers and google studio to those just trying to get their head around research and evaluation. If beach homework isn’t your thing, bookmark the site and come back to it with fresh eyes in January.
Here’s to a safe (and maybe less eventful) 2021!
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