fbpx
Whitepaper
July 30, 2021

Travel Tit-For-Tat: Travel Trends in Malaysia

Non-favourable travel trends in Malaysia have emerged due to the tourism and hospitality sector losing over 80% of its business since March 2020. The Government has imposed strict movement control orders curbing rapidly increasing COVID-19 cases.

Since March 2020, Malaysia’s tourism and hospitality sector has lost over 80% of its business due to strict movement control orders imposed to curb the rapidly increasing COVID-19 cases.

Domestic travel was allowed from June to September last year as Malaysia eased lockdowns nationwide. However, this did little to help the flailing tourism industry.

Apart from regular promotions and offers, some businesses in the travel and F&B industries have sought creative ways to keep their brands at the top of their minds and keep them interested in their respective sectors.

Download the whitepaper and read more.

Share

Similar articles

object(WP_Post)#6695 (24) { ["ID"]=> int(16375) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2021-08-24 06:54:46" ["post_date_gmt"]=> string(19) "2021-08-24 06:54:46" ["post_content"]=> string(1110) "

According to the National COVID-19 Immunisation Programme Coordinating Minister Khairy Jamaluddin, the government has secured enough COVID-19 vaccines to cover 130% of the entire country’s population.

As of August 2021, seven brands of COVID-19 vaccine have been approved for use in Malaysia.

This whitepaper aims to understand Malaysia’s sentiment towards the National COVID-19 Immunisation Programme on social media platforms and news sites.

We've delved into the sentiment surrounding the Malaysian National COVID-19 Immunisation Program across social media and traditional news coverage. Learn what the Malaysian population feels about the program and related topics in our latest whitepaper.

Download the whitepaper and read more.

" ["post_title"]=> string(62) "Getting the jab: An update on COVID-19 vaccination in Malaysia" ["post_excerpt"]=> string(141) "We unpack the sentiment of Malaysians, towards their COVID-19 vaccination program. Learn the common themes across social & traditional media." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(27) "getting-the-jab-in-malaysia" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2023-07-07 03:46:47" ["post_modified_gmt"]=> string(19) "2023-07-07 03:46:47" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=16375" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Whitepaper
Getting the jab: An update on COVID-19 vaccination in Malaysia

We unpack the sentiment of Malaysians, towards their COVID-19 vaccination program. Learn the common themes across social & traditional media.

object(WP_Post)#9655 (24) { ["ID"]=> int(1488) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2019-07-25 01:03:28" ["post_date_gmt"]=> string(19) "2019-07-25 01:03:28" ["post_content"]=> string(0) "" ["post_title"]=> string(53) "The case against fake Muslim prayer robes in Malaysia" ["post_excerpt"]=> string(252) "Telekung Siti Khadijah (TSK), engaged Isentia to help them better understand their audience, stand out from counterfeit products, communicate their brand value and differentiate themselves from competition from both established and counterfeit players." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(53) "the-case-against-fake-muslim-prayer-robes-in-malaysia" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2023-07-03 01:19:16" ["post_modified_gmt"]=> string(19) "2023-07-03 01:19:16" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "https://isentia.wpengine.com/?p=1488" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Case Study
The case against fake Muslim prayer robes in Malaysia

Telekung Siti Khadijah (TSK), engaged Isentia to help them better understand their audience, stand out from counterfeit products, communicate their brand value and differentiate themselves from competition from both established and counterfeit players.

object(WP_Post)#9452 (24) { ["ID"]=> int(30836) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2024-04-11 23:33:19" ["post_date_gmt"]=> string(19) "2024-04-11 23:33:19" ["post_content"]=> string(2824) "

As the spotlight on sustainability intensifies year by year, it has become a focal point for legislators, media entities, and audiences worldwide.

This dynamic environment demands that brands and institutions elevate their standards in messaging and actions, holding them accountable like never before. For professionals in the PR & Comms realm, it is imperative to grasp not only how sustainability is being discussed but also the potential pitfalls, such as greenwashing, and gain a profound understanding of the diverse audiences receiving these messages.

Explore over 20 beautifully crafted pages of data visualisation that illuminate audience insights sourced from social media, news outlets, and search engines. Gain valuable perspectives on how one of the defining issues of our time is being discussed and understood.

Our exploration of this crucial topic delves deep into uncovering insights that are indispensable for crafting effective strategies, both tactical and long-term:

-Unraveling trends in the sustainability conversation

-Assessing brand & industry reputations

-Navigating greenwashing & misinformation

-Understanding the diverse audiences of sustainability

To access these insights, simply fill in the form

Download now

" ["post_title"]=> string(60) "Sustainability: Mapping the Media & Public Conversations" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(49) "sustainability-mapping-media-and-pr-conversations" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2024-05-27 06:21:48" ["post_modified_gmt"]=> string(19) "2024-05-27 06:21:48" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=30836" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
Sustainability: Mapping the Media & Public Conversations

As the spotlight on sustainability intensifies year by year, it has become a focal point for legislators, media entities, and audiences worldwide. This dynamic environment demands that brands and institutions elevate their standards in messaging and actions, holding them accountable like never before. For professionals in the PR & Comms realm, it is imperative to […]

Ready to get started?

Get in touch or request a demo.