fbpx
Whitepaper
July 30, 2021

Travel Tit-For-Tat: Travel Trends in Malaysia

Non-favourable travel trends in Malaysia have emerged due to the tourism and hospitality sector losing over 80% of its business since March 2020. The Government has imposed strict movement control orders curbing rapidly increasing COVID-19 cases.

Since March 2020, Malaysia’s tourism and hospitality sector has lost over 80% of its business due to strict movement control orders imposed to curb the rapidly increasing COVID-19 cases.

Domestic travel was allowed from June to September last year as Malaysia eased lockdowns nationwide. However, this did little to help the flailing tourism industry.

Apart from regular promotions and offers, some businesses in the travel and F&B industries have sought creative ways to keep their brands at the top of their minds and keep them interested in their respective sectors.

Download the whitepaper and read more.

Share

Similar articles

object(WP_Post)#7052 (24) { ["ID"]=> int(16375) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2021-08-24 06:54:46" ["post_date_gmt"]=> string(19) "2021-08-24 06:54:46" ["post_content"]=> string(1110) "

According to the National COVID-19 Immunisation Programme Coordinating Minister Khairy Jamaluddin, the government has secured enough COVID-19 vaccines to cover 130% of the entire country’s population.

As of August 2021, seven brands of COVID-19 vaccine have been approved for use in Malaysia.

This whitepaper aims to understand Malaysia’s sentiment towards the National COVID-19 Immunisation Programme on social media platforms and news sites.

We've delved into the sentiment surrounding the Malaysian National COVID-19 Immunisation Program across social media and traditional news coverage. Learn what the Malaysian population feels about the program and related topics in our latest whitepaper.

Download the whitepaper and read more.

" ["post_title"]=> string(62) "Getting the jab: An update on COVID-19 vaccination in Malaysia" ["post_excerpt"]=> string(141) "We unpack the sentiment of Malaysians, towards their COVID-19 vaccination program. Learn the common themes across social & traditional media." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(27) "getting-the-jab-in-malaysia" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2023-07-07 03:46:47" ["post_modified_gmt"]=> string(19) "2023-07-07 03:46:47" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=16375" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Whitepaper
Getting the jab: An update on COVID-19 vaccination in Malaysia

We unpack the sentiment of Malaysians, towards their COVID-19 vaccination program. Learn the common themes across social & traditional media.

object(WP_Post)#7057 (24) { ["ID"]=> int(1488) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2019-07-25 01:03:28" ["post_date_gmt"]=> string(19) "2019-07-25 01:03:28" ["post_content"]=> string(0) "" ["post_title"]=> string(53) "The case against fake Muslim prayer robes in Malaysia" ["post_excerpt"]=> string(252) "Telekung Siti Khadijah (TSK), engaged Isentia to help them better understand their audience, stand out from counterfeit products, communicate their brand value and differentiate themselves from competition from both established and counterfeit players." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(53) "the-case-against-fake-muslim-prayer-robes-in-malaysia" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2023-07-03 01:19:16" ["post_modified_gmt"]=> string(19) "2023-07-03 01:19:16" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "https://isentia.wpengine.com/?p=1488" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Case Study
The case against fake Muslim prayer robes in Malaysia

Telekung Siti Khadijah (TSK), engaged Isentia to help them better understand their audience, stand out from counterfeit products, communicate their brand value and differentiate themselves from competition from both established and counterfeit players.

object(WP_Post)#9893 (24) { ["ID"]=> int(32225) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2024-06-26 00:17:43" ["post_date_gmt"]=> string(19) "2024-06-26 00:17:43" ["post_content"]=> string(9968) "

The Australian Competition and Consumer Commission has published anti-greenwashing guidelines for businesses making environmental and sustainability claims. Despite these efforts, media coverage of greenwashing, particularly focusing on senate inquiries and regulatory court cases against major offenders, continues to expose brands and industries stretching the truth in their sustainability messaging. This exposure is causing a growing disconnect between consumers and corporations, as audiences increasingly call out misleading practices and question the authenticity of corporate sustainability claims.Isentia’s sister brand, Pulsar conducted recent research exploring media and public discourse around sustainability. Part of this report examines how greenwashing is covered in the news and on social media, particularly in relation to the broader sustainability discourse. Let’s investigate those themes in more depth here.

Social media data is decreasing while online news activity re-engages, indicating incident-led conversations. Regulatory bodies like the ACCC, and state and federal governments are tackling greenwashing by identifying major corporate offenders and their misleading actions, such as 'recyclable' packaging, carbon credit misuse, lack of transparency in fossil fuel investments, and exploitation of government climate programs. Audience conversations often align with news coverage on these matters.
The term in Australia particularly gained traction among social audiences around November 2022 when the UN called out the Australian government for allowing the use of carbon offsets in corporate emissions reduction strategies. News of the apparent collusion between the government and large corporations has caused public faith and trust in both to dwindle. As these stories emerge, Australia's positive sustainability impact on the international stage is significantly undermined.

https://twitter.com/janegarcia/status/1591662729664004099

When we look at which sectors are most discussed within the greenwashing topic, energy, finance, and food take the lead.

Much of the discussion regarding the energy and finance sectors emphasises their interconnectedness, particularly the investment by financial institutions, including super funds, in environmentally harmful industries. Despite some super funds claiming to offer options that avoid unsustainable investments, reports have revealed that they collectively hold millions of shares in the fossil fuel industry. 

Many industries are being criticised for using carbon credits, such as REDD+ offsets, to appear more sustainable. Advertising, marketing, and public relations also play a significant role in promoting misleading sustainability initiatives, thereby contributing to greenwashing. However, stakeholders are aware that the advertising and communications industries have a huge impact on the profitability and success of an industry or product. The European Union’s Product Environmental Footprint classification system, for example, has been criticised by Australia’s wool industry for being unfair to wool products and for greenwashing. This, they argue, not only undermines the pursuit of a green transition within fashion but also damages a vital industry.

Mercer stands out as a most mentioned brand within the topic of greenwashing. This is due to ASIC pursuing a civic penalty case against them which alleged they misled members about its sustainability investments. This is groundbreaking for audiences to witness as it would be the first time the consumer watchdog has taken a company to court for alleged greenwashing.

https://twitter.com/BillHareClimate/status/1630404986130808833

Much of the conversation focuses on misinformation and lack of transparency in communication and marketing. Certifications like Fair Trade are being questioned, particularly for products like chocolate, and eco-certification for farmed salmon. It particularly muddies the waters for political figures when they get entangled with brands coming under scrutiny for such greenwashing.

https://twitter.com/JosieMcskimming/status/1750987402691362858

Furthermore, some companies feature in the media conversation due to their involvement in a senate enquiry initiated in March 2023, with a report expected by June 28th this year. 

Analysis of the ANZ reveals a shift in mindset, with consumers emphasising individual actions for solutions like composting or guerilla campaigns on mislabelled environmentally friendly salmon products. Grassroots and individual activism leading to actions like divestment from conflicting companies. Community groups like uni student clubs showcase how groups with shared values and experiences can make noise and incite change with how universities invest. However, there are ongoing debates as to whether it’s the role of sectors like higher education or Super Funds to prioritise the environmental implications of their decisions.

The rise in curiosity around greenwashing highlights the growing consumer demand for transparency and genuine sustainability from brands. As regulatory scrutiny and public awareness increase, brands must ensure their sustainability claims are genuine or face reputation damage.

" ["post_title"]=> string(76) "The Eco-Spin Cycle: how brand’s sustainability claims come out in the wash" ["post_excerpt"]=> string(139) "Regulators are cracking down on corporate greenwashing, but what does media discussion reveal about its impact on brand-consumer relations?" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(72) "the-eco-spin-cycle-how-brands-sustainability-claims-come-out-in-the-wash" ["to_ping"]=> string(0) "" ["pinged"]=> string(88) " https://www.isentia.com/latest-reads/sustainability-mapping-media-and-pr-conversations/" ["post_modified"]=> string(19) "2024-09-09 02:35:11" ["post_modified_gmt"]=> string(19) "2024-09-09 02:35:11" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=32225" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
The Eco-Spin Cycle: how brand’s sustainability claims come out in the wash

Regulators are cracking down on corporate greenwashing, but what does media discussion reveal about its impact on brand-consumer relations?

object(WP_Post)#6818 (24) { ["ID"]=> int(30836) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2024-04-11 23:33:19" ["post_date_gmt"]=> string(19) "2024-04-11 23:33:19" ["post_content"]=> string(2824) "

As the spotlight on sustainability intensifies year by year, it has become a focal point for legislators, media entities, and audiences worldwide.

This dynamic environment demands that brands and institutions elevate their standards in messaging and actions, holding them accountable like never before. For professionals in the PR & Comms realm, it is imperative to grasp not only how sustainability is being discussed but also the potential pitfalls, such as greenwashing, and gain a profound understanding of the diverse audiences receiving these messages.

Explore over 20 beautifully crafted pages of data visualisation that illuminate audience insights sourced from social media, news outlets, and search engines. Gain valuable perspectives on how one of the defining issues of our time is being discussed and understood.

Our exploration of this crucial topic delves deep into uncovering insights that are indispensable for crafting effective strategies, both tactical and long-term:

-Unraveling trends in the sustainability conversation

-Assessing brand & industry reputations

-Navigating greenwashing & misinformation

-Understanding the diverse audiences of sustainability

To access these insights, simply fill in the form

Download now

" ["post_title"]=> string(60) "Sustainability: Mapping the Media & Public Conversations" ["post_excerpt"]=> string(117) "From accusations of greenwashing to the role of misinformation, we explore the comms landscape around sustainability." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(49) "sustainability-mapping-media-and-pr-conversations" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2024-09-09 02:36:41" ["post_modified_gmt"]=> string(19) "2024-09-09 02:36:41" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=30836" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
Sustainability: Mapping the Media & Public Conversations

From accusations of greenwashing to the role of misinformation, we explore the comms landscape around sustainability.

Ready to get started?

Get in touch or request a demo.