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How concerned are Australians about the Federal Budget?
The upcoming October Federal Budget has many Australians wondering how they will be affected.
Daughter of long-time Isentia Press Readers, Oscar and Patricia Gajardo, Nayeli has quite a remarkable story for such a young girl.
At the age of 6 months, Nayeli was diagnosed with acute dermatitis, and by the time she was 8 years old her illness became chronic – requiring her to spend much of the next 4 years in and out of St George Hospital. As her condition continued to deteriorate over time, she spent extensive periods in and out of hospital – missing almost the full first term of school in 2016. It was at this point that doctors concluded Nayeli would have this condition for the rest of her life.
“It was very stressful to see our daughter in pain and discomfort. Not only the physical part, but also mentally. She was growing – and to see her skin in that state was very confronting. With no hope from the doctors, we decide to take action and find alternative medicines to help our daughter,” Nayeli’s mother, Patricia Gajardo said.
She tried different medications until she was stable including Methotrexate – a chemo pill that people with transplant organs take, and after endless treatments and procedures Nayeli was sent to France for treatment at the Avene Hydrotherapy Centre.
“The Gajardo’s have contributed over 25 years’ combined service to our [Isentia] team here, so when Oscar and Patricia asked for our help with getting treatment for Nayeli, people from right across the business wanted to pitch in and help Nayeli get better,” Isentia’s Press Manager, Peter Coy said.
With the help and financial support of the community, friends, family and Isentia staff via the family’s GoFundMe page, Nayeli has now been to France twice for treatments, and plans a third trip in the coming year.
“Isentia helped us to take time off to go to France and our co-workers did a money collection to help us with the trip,” Patricia said.
Now, Nayeli’s condition has improved to a point where she is able to able to control her illness and live a healthier life, only experiencing discomfort when days have high content of pollen or she has an allergic reaction.
“It was really cool to see all that generosity and, of course, to also see it pay off when Nayeli’s condition improved. Seeing Nayeli now get the chance to carry the Queen’s Baton is a great bit of icing on the cake for a family who’ve been though some bloody tough times.” Peter said.
We can’t wait to see Nayeli take the baton, enjoy the moment and inspire others with her story!
Isentia is proud to be delivering powerful media intelligence and insights for GC2018 all the way to the finish line. To keep up-to-date with the Queen’s Baton Relay and all the excitement of the Games, visit www.gc2018.com/qbr
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Next week’s Federal Budget has many Australians wondering how they will be affected.
The government has strongly advocated for building a more resilient economy than their predecessors, yet in recent months, the economy is suffering due to a rapid rise in inflation. This has pushed up interest rates and is squeezing the cost of living with both consumers and businesses feeling the pressure.
Following groceries, the leading financial stressors for Australians are petrol, rent, mortgage payments and energy bills. And just to make ends meet, Aussies are making more considered purchases, seeking higher paying employment or working multiple jobs. Australians are already anxious about inflation with growing concern there’s no end in sight.
Will the government restore their trust in Australians and keep their pre Federal Budget promises?
Latest data from CHOICE’s Consumer Pulse survey, revealed that cost of living pressures are a major concern, with 90% of Australians seeing an increase in their household bills and expenses over the past year.
Inflation pressures are intensifying and the Reserve Bank of Australia (RBA) continues to drive up interest rates - their highest level in 7 years. The government has promised a long-term and sustainable approach to cost of living support in the form of a relief package.
Concerned about their mortgage payments, up to a third of mortgage holders could struggle to keep up with future repayments, with younger generations particularly concerned about surging interest rates.
Using Isentia data, during an eight week period from early August to early October 2022, 18% of Australia’s front pages featured cost of living stories. Even in a time of large local and international news such as the war on Ukraine and the Optus security breach, the cost of living crisis was still making front page news.
According to Pulsar data, anxieties around the cost of living, peaked following the RBA's interest rate announcements on 4 September and 4 October. For the sixth consecutive month, Australians have had to tighten an already lean household budget.
Apprehensions around security increased on 24 September as a result of the Optus security breach and again on 10 October when the government announced changes to the country's defence projects. Also on 10 October, cost of living concerns spiked after growing speculation surrounding the Stage 3 tax cuts being recalibrated. Australians also felt a heightened sense of unease after the announcement of a future surge in energy costs, following a recent 35% rise.

Childcare fees are at their highest in 8 years, with child care subsidies failing to keep out of pocket costs to a minimum. On 16 September, conversation around child care spiked, as Treasurer Jim Chalmers promised to reduce the cost of childcare, yet pledged to keep spending restrained in light of budgetary constraints.
As part of the cost of living relief package, this reduction won't come into play until mid 2023. Can Australian families wait this long?
Problematic climate conditions such as excessive rain and floods are leading to localised food price increases and diminished food quality. Even in the same area, poorer households are faring far worse than affluent counterparts. Across the board, there has been a surge in the cost of fruit and vegetable prices (7.3%) and meat, seafood and bread rising by 6.3%.
On top of these climate issues, labour shortages in both warehousing and transportation have resulted in added disruption to the supply chain. Freight costs are on the rise, putting intense pressure on importers and exporters.
Are Aussie consumers looking at a continued supply chain that is more disruptive than the 2020 toilet paper shortage? The rise in the cost of living weighs on households' spending, and Australians are seeking alternate ways to make extra cash.
As the cost of living rises, many Australians are seeking alternate ways to make or save cash; trimming budgets where they can; cancelling home entertainment subscriptions, and reducing insurance coverage for lower fees to name a few. Purchases at all levels are becoming more involved and highly considered, with discounts heavily sought after.
As Millennials and Gen Z shoppers are gaining more buying power, their passion for sustainable commerce is stronger than ever. Selling personal items to make extra cash has been on the rise with retail e-commerce platforms such as Facebook Marketplace and ‘Recommerce’ platforms like AirRobe, are booming. Not only are Australians becoming more financially savvy, they are conscious of the need to ‘reduce, reuse and recycle’ - a criteria these platforms adopt.
There’s no doubt that inflation is changing salary expectations. And for those in industries where movement and remote working is possible, many Australians are following the money.
Data from the Reserve Bank of Australia, shows organisations have reported higher rates of employees leaving to achieve higher pay packets as a way to provide temporary relief for the rise in cost of living. Interestingly, this higher voluntary turnover was especially concentrated in professional services.
In response to labour shortages, organisations are implementing a range of non-base wage strategies - e.g bonuses, flexible work practices, more internal training and hiring staff with less experience, as opposed to increasing base wages.
Australian Bureau of Statistics (ABS) figures also show Australians are taking on multiple jobs, as full-time work forces employees to juggle several roles to make ends meet. Although multiple job holding is more common in low-paid industries, a record high of 900,000 people held multiple jobs in the June quarter of 2022.
This is an increase of 4.3 per cent from the previous quarter and is a reflection of wages growth stagnating and nominal wages barely keeping up with consumer prices. The result; people needing to work more hours to make ends meet.
Using data insights from Pulsar, wages is one of the ‘most anticipated’ topics in this year’s Budget. The Wage Price Index (WPI) rose 0.7 per cent in the June quarter and 2.6 per cent over the year, which represented a substantial fall in real wages given inflation rose 6.1 per cent last quarter.
Social media conversation around wages is evolving with other indicators suggesting wages are still climbing alongside extreme uncertainty surrounding global growth and rampant inflation.
Will Australians see more dollars in their pocket after the Budget is handed down?

With Australians taking a greater interest in living a sustainable lifestyle, the government and organisations are prompted to influence the lever of positive change and create actionable outcomes.
Despite a great deal of politicians pledging change, governments are often swayed by the media and public opinion which can derail policies wanting to address complex, longer-term challenges. Millennials and Gen Zs have long pushed to see societal and economic change.
Results from the 10th Annual Deloitte Global 2022 Gen Z and Millennial Survey shows they are increasingly becoming more politically involved. These influential cohorts are progressively showing interest in political issues, and turning to social media to discuss their opinions. Moreover, they are consciously making calculated career decisions and spending their money with organisations who share the same values.

Social engagement shows left wing millennials are showing concern over the budget and economic issues, with Treasurer, Jim Chalmers gaining the most chatter. Similarly, baby boomers are equally vocal, using the same keywords as millennials but they also seek strong leadership and a strong economy.
For younger demographics, their interactions or relationships with organisations is dependent on the organisation's treatment of the environment, their policies on data privacy and their position on social and political issues.
For governments, tackling environmental, economic and social issues and their impact requires a huge transformation across all sectors. Market forces alone will not solve the problem, and the onus is on governments to take a lead to meet the sustainability challenge.
The October Federal Budget is an opportunity for the government to show they are the lever of change by creating actionable outcomes and a positive impact. Australians are concerned for the welfare of the country and previous governments have fallen short.
The government promises to back clean energy and build new renewable infrastructure across the country, will they succeed or disappoint?
The Federal Budget can be an overwhelming time, with an abundance of promises and policies, it can be hard to stay on top of the latest news. We have a comprehensive range of political news services available to help you navigate the political media coverage at this October Federal Budget. Want to learn what’s being said at this Federal Budget?
Click here to start navigating the announcements that may impact your organisation.
" ["post_title"]=> string(55) "How concerned are Australians about the Federal Budget?" ["post_excerpt"]=> string(95) "The upcoming October Federal Budget has many Australians wondering how they will be affected. " ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(46) "australians-concerned-about-the-federal-budget" ["to_ping"]=> string(0) "" ["pinged"]=> string(87) " https://www.smartcompany.com.au/industries/retail/recommerce-can-help-save-the-planet/" ["post_modified"]=> string(19) "2024-11-14 04:29:01" ["post_modified_gmt"]=> string(19) "2024-11-14 04:29:01" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=20160" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }The upcoming October Federal Budget has many Australians wondering how they will be affected.
My name is Brendan McGreevy and I am the Country Manager for Australia [here at] Isentia. I joined the company in January 2004 as a tele-sales consultant, selling media intelligence services and data distribution. I’ve managed the tele-sales team and the Slice products over a number of years before we brought that back into the [Isentia] family, I’ve been a BDM, a Service Consultant, a Sales Manager and now I’m Country Manager. I have done many, many jobs and have always been in client facing, which is what I like, and I hope to continue my career throughout the company in a client-facing role.
I haven’t been Chief Executive yet, so maybe at some point in the future! I am keeping my options open though.
Probably two things – one being the media and how it rapidly changes, the different forms and the different platforms that are popping out pretty much every month or every year. The other is clients – dealing with communicators – people in PR and Corp Comms.
It’s fast paced, and every day is a new and different day. If one client is on the news on a Monday, it’s going to be someone different on a Wednesday. [It’s] that kind of variety that keeps you getting up in the morning and keeps you coming into work.

I can’t think of one defining moment. I suppose each year when you see the achievements of the team, achievements of the clients, and you are hitting those targets – seeing the client growing every year and seeing that we’re doing all those things right that keeps the clients coming back for more and more. I would say that is probably the proudest achievement.
I think what makes it unique from the rest of the company is that there are clients that have used us for many, many years. We’ve been through the evolution of their businesses and their careers and they’ve been through the evolution of our business.
From the hard copy clipping agency in the 80’s and 90’s through to the digitally media intelligence company we are now. Personally, I’ve worked with a lot of them [the clients], since the early 2000’s and it does create a bit of uniqueness within our business. We do find that a lot of people in the Account Management team and the Sales team have been here for 20 to 30 years, and they tend to stick around because they know the people that they’re working with. Whether they move from government to private sector [or elsewhere], they always move back again, so you tend to meet the same people over and over again – it gives that sense of familiarity with all of the clients.
Probably the levels of customisation that we can now offer – like adding in the client’s logo and customising the look and feel of it.
Even though it is our content that we’re sending to the clients, it is their work. Allowing them to personalise their work and distribute that internally in a format that actually gives them the kudos and credit for what they’ve done and what they’ve achieved. I think that is going to get on pretty well.
What makes us brilliant is the people that are here.
I think the people that works here takes a very specific breed of person – you’ve got to love the media, you’ve got to love communications, you’ve got to love PR, you’ve got to love marketing, and you’ve got to love what we do, you’ve got to love the industry.
I think that is everybody that is here – evident in the high tenure of service across the business. People love what they do, they love that it is fast-paced, and they love that it is continually changing. And at the same time there is a level of familiarity at what we do as well. So yeah, it is definitely the people.
To be honest, that is my favourite feature – the customisable view of it. In previous reports you could only use the PDF and that was very much a standard, static document. This is the client’s document, and it is important that when we build our products and services that they are all about the client and not about us. It’s not about the media, it is not about the content, it is actually about that client and their business and what they need to use the information for, and how they can customise it for different stakeholders, and different audiences internally. So, the more it looks like their document and the more they can customise it, the better it is.
What we just completed in Australia is a slight restructure of the sales and services team. Previously we had an account management structure. We’ve [since] taken client success out and created a new division for Client Success and a new division for Sales.
These changes excite me because now we’ve got a dedicated focus on service for our clients and trying to understand what our client wants from us and how we can make that service better, and that is the dedication of that team. They don’t have to sell, or have find a new revenue stream, their job is purely to service our clients. Going back to that value and Isentia being client obsessed, this structure allows us to actually be client obsessed – to focus on our clients and their needs on a day-to-day basis, but to also have consultants from a different team to help clients with different services when the need arises.
Watch the video here.
" ["post_title"]=> string(59) "3 minutes with Brendan McGreevy, Country Manager, Australia" ["post_excerpt"]=> string(207) "We sat down with Brendan McGreevy, recently appointed Country Manager for Australia (2017) and discussed his viewpoints on leading the Australian team and the latest release of Custom Reports on Mediaportal." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(57) "3-minutes-with-brendan-mcgreevy-country-manager-australia" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2019-06-25 08:35:23" ["post_modified_gmt"]=> string(19) "2019-06-25 08:35:23" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "https://isentia.wpengine.com/?p=1978" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }We sat down with Brendan McGreevy, recently appointed Country Manager for Australia (2017) and discussed his viewpoints on leading the Australian team and the latest release of Custom Reports on Mediaportal.
If there’s one topic Australians never tire of debating, it’s housing. Whether it’s at the pub, around the dinner table, or dominating headlines, property prices, rent hikes and the “can I ever afford a home?” questions are constant fixtures of the national conversation.
But let’s be honest—rising house prices aren’t new. What is changing is how the conversation is evolving, who’s shaping it, and which narratives are starting to stick.
| Using Lumina’s Stories and Perspectives, we analysed 19 stories and over 50 perspectives across a 30-day period from 15 March to 14 April 2026 to understand what’s actually driving the housing narrative in Australia right now—and why it matters. |
▸ Housing Supply and Affordability Divide — Analysts and economists link supply shortages directly to soaring prices. Cities that built more homes saw far less price growth. Key drivers: Gerard Burg (Cotality), Peter Tulip (Centre for Independent Studies), Australian Associated Press ▸ Tax Reform Debates Heat Up Ahead of Budget — 14 competing perspectives. Advocates say reforms are essential for fairness; the property industry warns they’ll push rents up 30%. Key drivers: Anthony Albanese, Jim Chalmers, Angus Taylor, Housing Industry Association, Saul Eslake ▸ Grattan Institute Connects Housing to Democratic Trust — A major report argues that the housing crisis is eroding public confidence in democracy itself. Key drivers: Aruna Sathanapally, Grattan Institute |
This perspective was 100% of the coverage of this story and generated 85 media items, making it the most widely covered story of the entire period. The main insight is the public drawing a direct line between housing supply levels and property prices across Australia’s capital cities.
Perth and Brisbane, where home construction has lagged well behind population growth since the pandemic, have seen property values surge massively. Meanwhile, Victoria — which built a proportionally higher number of new homes — saw less growth, compared to the national average.
It ran everywhere from PerthNow to regional papers across NSW and Victoria. The fact that the Australian Associated Press syndicated the data meant it hit dozens of outlets simultaneously.
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The key drivers are property analysts Gerard Burg from Cotality and Peter Tulip from the Centre for Independent Studies. Both are pushing the same message. If you want to fix affordability, you have to fix supply. Their proposed solution is liberalising zoning laws, particularly in NSW and Victoria, to allow more homes to be built faster.
This story had the widest media footprint of the entire period, reaching outlets from The West Australian to regional mastheads across the country. If your organisation operates in housing, property, or urban planning, the “supply-equals-affordability” narrative is now firmly established in public discourse, and therefore, your messaging needs to account for it. Audiences know of the supply argument before, and with experts aligned on the issue, it’s harder for policymakers to dismiss it easily.
It’s also worth noting how the analysis around who the key drivers are adds a layer traditional media monitoring might miss. The AAP’s role as the primary distribution channel meant this story reached dozens of the bigger mastheads like PerthNow and The West Australian and hyperlocal outlets like the Cobram Courier and Benalla Ensign, simultaneously. For communicators, this distribution pattern indicates that a story has penetrated both metropolitan and regional audiences, making it impossible to dismiss as just a capital-city concern.
The housing tax reform debate was the most contested generating 14 distinct perspectives across 23 media items becoming by far the most multi-sided story of the month. However, the top three perspectives were the most interesting to look at considering how disputed the opinions of either side are and sit at the highest level in the government.
At the centre of it is the Albanese Government’s consideration of reducing the capital gains tax discount and limiting negative gearing ahead of the May budget. The country is essentially split down the middle on this one.
Perspective 1: This made up for 34.8% of the story coverage. Prime Minister Anthony Albanese, Treasurer Jim Chalmers, and housing advocacy group Everybody’s Home are arguing that the current system unfairly benefits wealthy investors while locking out first-home buyers. Economist Saul Eslake backs this view. Together, they account for about a third of the story’s total coverage.
Perspective 2: This had an equal share in coverage at 34.8% of the story. Opposition figures Angus Taylor, the Housing Industry Association, and Victorian Libertarian Party Leader David Limbrick are warning that scrapping these tax incentives will scare off investors, shrink rental supply, and push rents up by as much as 30%. They command an equal share of the conversation (Herald Sun).
[/et_pb_text][et_pb_image src="https://www.isentia.com/wp-content/uploads/2026/04/image-11.png" title_text="image" _builder_version="4.27.4" _module_preset="default" width="60%" max_width="60%" module_alignment="center" custom_margin="||72px|||" global_colors_info="{}"][/et_pb_image][et_pb_text _builder_version="4.27.4" _module_preset="default" text_font="DM Sans||||||||" header_font="DM Sans|700|||||||" header_3_font="DM Sans|700|||||||" global_colors_info="{}"]What’s interesting is what sits beneath these two dominant perspectives. A third angle that was 17.4% of the story coverage was driven by Chalmers and Greens Senator Nick McKim, frames the whole debate as a question of intergenerational fairness. And then there are the young “rentvestors” who rent where they live but own an investment property elsewhere. They’re worried about getting caught in the crossfire of changes that weren’t designed with them in mind (Australian Financial Review).
The Grattan Institute released a report warning that trust in Australian democracy is under pressure, and housing is one of the reasons why. This soon became the second biggest story, generating 58 media items.
Led by Grattan CEO Aruna Sathanapally, the report argues that persistent inequality, including the housing affordability gap, is eroding the social contract between citizens and government. The report explicitly names the housing crisis as one of the major unresolved challenges fuelling public disillusionment. Sathanapally is the key driver of this story, commanding over 93% of its coverage. Her influence matters because she’s reframing housing as something bigger than an economic problem. She’s positioning it as a threat to democratic stability. That’s a powerful narrative shift, and one that gives housing advocates a new way to make their case.
For anyone in public affairs or government communications, this connection between housing and democratic trust is worth watching. It’s the kind of framing that can reshape how policymakers prioritise the issue.
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It’s not a new crisis anymore. It’s a nationally entrenched issue that is now being addressed by the public by way of debates along with policymakers and experts at the highest government level. These debates are on solutions, trade-offs and fairness. The conversation is much more sophisticated where audiences are not just talking about “prices being too high”, but discussing supply, investments, short term relief vs long term reform. What’s also essential is to look at the key drivers or the key voices driving the top narratives. From economists to policymakers to advocacy groups, the voices gaining traction are influencing how the issue is understood and what solutions feel viable.
Understanding not just what’s being said, but who is driving the conversation and why it’s resonating, is becoming critical for organisations looking to engage credibly. That’s where Lumina’s Stories and Perspectives comes in, helping you move beyond headlines to uncover the narratives and voices shaping the issues that matter most.
Want to see these insights for your own industry or brand? Discover what Lumina Stories and Perspectives can surface for you.
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The media landscape is accelerating. In an era where influence is ephemeral and every angle demands instant comprehension, PR and communications professionals require more than generic technology—they need intelligence engineered for their specific challenges.
Isentia is proud to introduce Lumina, a groundbreaking suite of intelligent AI tools. Lumina has been trained from the ground up on the complex workflows and realities of modern communications and public affairs. It is explicitly designed to shift professionals from passive media monitoring back into the role of strategic leaders and pacesetters.

“The PR, Comms and Public Affairs sectors have been experimenting with AI, but most tools have not been built with their real challenges in mind.” said Joanna Arnold, CEO of Pulsar Group.
“Lumina is different; it is the first intelligence suite designed around how narratives actually form today, combining human credibility signals with machine-level analysis. It helps teams understand how stories evolve, filter out noise and respond with context and confidence to crises and opportunities.”
Lumina is centered on empowering, not replacing, the human element of communications strategy. This suite is purpose-built to help PR, Comms, and Public Affairs professionals significantly improve productivity, enhance message clarity, and facilitate early risk detection.
Lumina enables communicators to:
We are launching the Lumina suite by making our first module immediately available: Stories & Perspectives.

In the current fragmented, multi-channel media environment, communications professionals need to be able to instantly perceive not just how a story is growing, but also how it is being perceived across different stakeholder groups.
Stories & Perspectives organizes raw media mentions into clustered, cohesive Stories, and the Perspectives that exist within each, reflecting distinct media, audience, and public affairs angles. This unique functionality allows users to:
"Media isn’t a stream of mentions," said Kyle Lindsay, Head of Product at Pulsar Group. "But rather a living system of stories shaped by competing perspectives. When you can see those structures clearly, you gain the ability to understand issues as they form, anticipate how they’ll evolve, and act with precision. That’s what we mean when we talk about AI built for communicators, and that's what an off-the-shelf LLM can't give you."
The launch of Stories & Perspectives is the first release of many. Over the upcoming months, we will systematically roll out the full Lumina roadmap, introducing a comprehensive set of AI tools engineered to handle every phase of the communications lifecycle.
The full Lumina suite will soon incorporate:
Want to harness the power of Lumina AI for your PR, Comms, or Public Affairs team? .
Complete the form below to register your interest.
Get in touch or request a demo.