In almost every conversation we had with clients last year, a common theme that arose was their desire to understand the practical next steps to becoming more comfortable with the uncomfortable.
Introducing technology is one thing, but the need to adapt new behaviors and business approaches around said technology was something many of our Communications and Marketing stakeholders flagged as an uphill and somewhat ‘foggy’ battle.
While change is easy to understand as a concept, we’re naturally uncomfortable with what it throws at us. A demand for experimentation, letting go of old thinking and embracing entirely new approaches. All at a speed in which we humans aren’t always immediately comfortable with.
However, the benefits are clear. By exploring the unknown or uncomfortable and adopting an experimental approach, you can ensure your focus aligns with what you ultimately want to achieve.
For many, it starts with measurement. It might not be the sexiest solution but sometimes we need the data to tell us where to go or which strings to pull so that we can let go of others that aren’t performing how we need, enabling us to be more comfortable with our decisions and direction.
In the field of media intelligence or media monitoring, measurement can be used similarly to Design Thinking principals or ‘prototyping’. It’s a test-and-learn opportunity that gives you a window of time to see results, go back to the drawing board or become more comfortable with next steps that need to be taken. It also helps to shift your mindset towards being more of an architect of the future, rather than just trying to get over the next hurdle.
It’s also important not to try to tackle everything at once. Know your purpose, be clear on what you need to nail, and let go of everything else. If you have a team, it’s also a great opportunity to delegate and empower everyone so that the adoption is collective and experienced.
Remember, your ultimate success will be based upon your ability to adapt and make friends with experimentation, rather than your ability to add ‘bells and whistles’ that cover up the uncomfortable. Measure what works for your clients, audiences and business, and then reassess from there. Create a framework that allows you to review changes you’ve made on a regular basis, and explore more of the uncomfortable until there’s no hesitation remaining and all you find is growth.
Learn more about our Insights services including our annual media analysis.
Content Marketing Specialist
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Content Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.
Drawing from the trajectory of Bluey, a children's TV show that has captivated audiences across the globe, we delve into the realm of reputation management, unravelling the complexities that PR and communications professionals encounter in today's dynamic landscape.
In today's digital era, where people can freely share their opinions about a brand anytime and anywhere, maintaining a positive reputation means protecting your image and meeting the expectations of your audience, by staying aligned with the values of the communities you engage with.
Looking at four years of web search, online news coverage, and Twitter mentions, we uncover why this kids' TV show, grounded in family values, has drawn widespread curiosity. Observing how audiences engage with Bluey content across social platforms, we can see a significant pattern emerging.
Amidst the limelight, how has Bluey navigated scandals and pitfalls while holding to the public's high standards of family-friendly content? The power lies in understanding the needs, interests, and motivations of various community segments. Delving into these aspects, can help proactively sidestep the potential pitfalls encountered during brand reputation management and development, a lesson gleaned from Bluey's journey.
The program promotes education and emotional development through family-oriented activities, aligning with the brand image of family values in today’s world. However, some viewers have criticised the show for not representing a ‘“typical” modern family. As seen in the data above, some of the biggest blunders involve bullying, body shaming and whether it’s appropriate to mention sensitive issues around pregnancy, toilet talk, and men’s health concerns.
One specific incident being Chilli's decision to pursue a career instead of being a full-time stay-at-home mum which was deemed as mum-shaming by some. The lack of same-sex marriages represented in the show, and its soft approach to disability have also been topics of contention for the show.
Fans have raised concerns about body shaming and the topics of vasectomies, premature births, and miscarriages. Some episodes distributed to the US, UK and even Australia have required editing or complete cancellation altogether, like the episode where the family jokingly uses the term “ooga booga”. The Macquarie Dictionary defines its meaning as “A stereotypical rendering of what the speaker regards to be the language of those deemed by them to be African savages."
Gaining a profound comprehension of the audience and their values empowers brands to craft content that resonates, forming a robust bond with consumers. In an era where consumers readily scrutinise brands for authenticity, often challenging the sincerity of "purpose-driven communications”, this understanding becomes paramount. Such initiatives, without genuine action, risk being seen as mere gestures and unauthentic.
In the face of online scrutiny and media attention, as seen with Bluey's occasional controversies, upholding the essence of an authentic family environment stands as a pivotal commitment. However, a question lingers – does Bluey accurately perceive the nuances of authenticity within the context of a contemporary 21st-century audience?
Utilising our sister company Pulsar's audience intelligence platform, we can effectively identify the most active viewer groups within a conversation, like family-oriented music fans within the Bluey topic, and better understand how they integrate or fragment. This knowledge allows for timely and strategic responses to viewer discussions that may impact reputation.
It's important to recognise that Bluey's audience extends beyond just kids; parents and childfree adults are also avid viewers. However, these diverse communities hold varying values and connections that significantly shape the brand's reputation. While Bluey's focus is evidently on family and parenting, it also traverses through themes of relationships, self-image, representation, and emotional intelligence.
The crux lies in how these distinct groups engage with Bluey's content and branding and then interpret and share their perspectives. This dynamic interaction places the reins of reputation management firmly in the hands (or paws) of the brand.
Among these communities, family-oriented fans resonate with Bluey's adventures, sparking discussions that delve into the complexities of parenting. Their connection with the authentic family portrayal is a pivotal element.
On the other side, American LGBTQ+ furries advocate for inclusion and authenticity without gender labels. Young Australian news enthusiasts align themselves with events impacting the show, especially those related to censorship. Meanwhile, the Gen Z segment of student Netflix obsessives enthusiastically binge on the latest TV trends, underscoring the importance of staying current with zeitgeist fandoms.
By comprehending the priorities and dialogues of these diverse groups - as is the case with Bluey - messaging and content can be crafted to uphold positive brand reputation management from the audience's vantage point.
In the realm of modern public relations, brands are under growing pressure to embrace societal issues and adopt a meaningful purpose. This expectation extends even to children's TV shows, adding a layer of viewer complexity to consider in messaging; the show's messaging has to take into account all viewer group perceptions. And this gets more complex as more groups are identified and their perceptions are categorised.
Although family is the most significant theme for all the viewers listed on the chart above, different communities have distinct priorities. Fans of family-oriented music tend to focus on themes related to learning and education, while younger groups, LGBTQIA+ artists, student Netflix obsessives, prioritise mental health themes. By observing the ‘thickness’ or strength of the connection between audience and theme, we can see how the narrative flows into different audience types.
This prompts a crucial consideration: Is it appropriate to introduce weighty mental health themes to young minds and influence their formative years? While this inquiry is pertinent, it's worth noting that some experts recommend that parents engage with such shows to gain valuable insights into these themes from a child's perspective.
On the other hand, some adults use the show to heal from their own past traumas. While younger generations feel a sense of pride and responsibility when watching it with their younger family members.
Understanding varying perspectives presents a challenge and often carries significant weight in strategic PR decision-making, but by using research, we can observe differences and overlaps among different groups. How different communities engage and share bluey content, highlights the varying ways content can spread, and take on new meaning.
Although your community and stakeholders can influence your reputation, it's important to remain proactive. In today's digital age, brand values must be adaptable. For example, a scene from the "Exercise" episode was removed due to concerns from viewers, including single childless families, who felt that it could be viewed as fat-shaming and negatively impact viewers.
Additionally, an apology was issued after brand content was released that was seen by viewers as "mum-shaming" Chilli for not being able to spend as much time with her kids as a full-time stay-at-home mum. Viewers disagreed with the brand content's judgmental and outdated portrayal of family roles.
Converting reputation into numerical data makes it clearer and easier to understand and interpret as it's based on input from the communities that shape it. The challenge for Bluey's brand reputation management now is to accurately portray family life in today's social climate and respond to feedback from everyday viewers.
In our constantly evolving world, the standards for children's TV shows are shifting. A carefully planned reputation strategy is crucial for everyone impacted by fluctuating expectations. By analysing what your target stakeholders value and identifying how that’s projected onto your brand, we can measure what was previously unquantifiable.
Reach out to our team for advice on utilising research and monitoring solutions for their reputation management needs.
" ["post_title"]=> string(76) "Keeping up with the Heelers – brand reputation management using insights " ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(42) "brand-reputation-management-using-insights" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2023-09-27 06:11:09" ["post_modified_gmt"]=> string(19) "2023-09-27 06:11:09" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=28008" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }Drawing from the trajectory of Bluey, a children’s TV show that has captivated audiences across the globe, we delve into the realm of reputation management, unravelling the complexities that PR and communications professionals encounter in today’s dynamic landscape. In today’s digital era, where people can freely share their opinions about a brand anytime and anywhere, […]
The FIFA Women's World Cup has taken centre stage as well as global communication strategies, drawing global attention as the media employs key themes to shape perceptions and illuminate the tournament's core values. From Viewing & Enjoying to Women in Sports, Rankings, Cultural Inclusivity and Representation, Marketing and Advertising, Community and Economy, these themes underscore the event's significance, lofty ambitions, and the collective aspiration for soccer's unifying power.
The media focuses on the excitement surrounding the game, not only because it echoes fans' optimistic expectations for the future of women's sports but also because this is entertainment with genuine fandoms. This strategic coverage not only provides professional athletes with a global platform to broadcast their values to the world but also weaves the Women's World Cup narrative into a vibrant tapestry of empowerment, inspiration, and unity, establishing an influential precedent for the evolution of women's sports.
Studying how news media engage viewers provides insights for organisations aligning their messaging with audience expectations. While WWC promotes women in sports, news media prioritise entertainment and women athletes. A tournament, usually hosted in inconvenient time zones, excites Australian and New Zealand non-sports and sports fans alike, emphasising the value of a localised global platform backed by the media.
Media trends drive organisations to adjust communication strategies. It signals organisations/brands to re-strategise their communications strategy when they observe media and viewer trends and their flow-on effects. For example, media coverage of the cup, focusing on its entertainment value rather than gender, and reporting on ratings, excitement, and atmosphere, demonstrates to organisations that it is a worthwhile channel to invest in and align their communications with.
As the FIFA Women's World Cup captivates global attention, it becomes an arena for strategic brand engagement. Our friends at Pulsar provided key audience intelligence insights, helping us bridge the gap between news coverage and audience engagement. The tournament serves as a stage for brands to showcase their commitment to women's sports and connect with passionate fans on a deeper level with their messaging. Among these, a select few stand out, employing unique strategies, like broadcast presence, social engagement and news pickups, to drive forward their values while resonating with WWC’s diverse audience segments. These organisations took advantage of a phenomenon with broad appeal and positioned themselves to represent the themes driven by news media.
McDonald's turns its spaces into soccer havens, fostering community engagement through earned content using social media ops and iconic backdrops. Macca's All Stars and personalised collectible cards connect fans, while initiatives like Macca’s Swings infuse playfulness. The Panini Football Stickers Happy Meal celebrates women's football by building fan dream teams.
With the biggest investment in TV ads for women's sports, Lay's "Taste of Greatness" commercial marks a historic partnership, fueling the excitement of the game. The #LaysGOALdenGiveaway transforms goals into winning opportunities, while the Ultimate Watch Parties and Fan Quest showcase the lively fan culture, bringing supporters together. Lay's top investment in women's sports aligns with how news media and audiences perceive women's sporting events.
Google Pixel amplifies visibility with the "unblur" function and the campaign message of seeing individual players' diverse stories, thus advocating for gender equality. Partnerships with football associations and players empower Pixel FC members, while the advanced camera and AI technology enhance fan experiences, uniting fans on and off the field.
By exploring these communication strategies, we discover how the FIFA Women’s World Cup goes beyond being just a sporting event. It becomes a symbol of unity, inspiration, and a demonstration of the messages that resonate with audiences.
Sam Kerr's journey from aspiring athlete to global sensation exemplifies her exceptional talent and unwavering work ethic. Her iconic status isn't solely due to athleticism; Sam Kerr's genuine authenticity and relatable qualities forge connections with diverse supporters, as seen in the primary fan segments listed above. Her public image highlights how news coverage prioritises entertainment, appealing to a wider audience rather than just sports fans or those with a pro-women agenda.
Organisational messaging can use this to bring their purpose to a wider community. This illustrates a profound connection between the themes the news media emphasise and the messaging organisations should strive for, as demonstrated by Sam Kerr's influence.
Sam Kerr's influence spans diverse groups, including young women who are inspired by social influencers like Tanya Burr, dedicated sports fans who admire her tenacity, and the LGBTQIA+ community who identify with her. Understanding the most popular platforms and channels of her audience further indicates where messaging and brand positioning would be most effective, especially for organisations that aim to reflect the diverse fanbase Sam Kerr attracts. Her impact reflects the universal appeal of the Women's World Cup, bringing together people from diverse backgrounds and uniting them around values such as determination and breaking stereotypes. Sam Kerr's far-reaching impact is a beacon of hope for women's sports.
The FIFA Women's World Cup goes beyond showcasing soccer prowess, intertwining narratives of athlete popularity, partnership strategies, and media coverage. This exploration delves into Sam Kerr's journey, scrutinises the engagement strategies of major brands, and dissects how the media portrays the Women's World Cup. From Kerr's diverse impact on fans to organisations strategically amplifying their brands amid the tournament's excitement and media highlighting essential themes, a comprehensive picture emerges. This holistic perspective crafts a vibrant narrative of empowerment, unity, and inspiration.
As PR and communications professionals, these insights emphasise the potential to align brand narratives with a popular ethos, fostering impactful connections and advocacy that resonate within a changing industry and beyond.
If you would like to learn more about discovering how media intelligence can lead to insights across advertising strategy or the active communities leading specific online conversations using audience intelligence, get in touch with our partners at Pulsar today.
" ["post_title"]=> string(50) "Communication Strategies at FIFA Women's World Cup" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(46) "communication-strategies-fifa-womens-world-cup" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2023-08-23 21:48:08" ["post_modified_gmt"]=> string(19) "2023-08-23 21:48:08" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=27370" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }Media’s Lens: Framing the FIFA Women’s World Cup Narrative The FIFA Women’s World Cup has taken centre stage as well as global communication strategies, drawing global attention as the media employs key themes to shape perceptions and illuminate the tournament’s core values. From Viewing & Enjoying to Women in Sports, Rankings, Cultural Inclusivity and Representation, […]
This month, we chat to Shirish Kulkarni, Director of Monnow Media about effective storytelling. He shares his research about why the way we tell stories needs to change to make news more engaging, inclusive and informative.
Isentia’s Insights Director, Ngaire Crawford also shares some of the trends we’re seeing across social and traditional media, and how we’re seeing the notion of ‘effective’ storytelling change for our clients.
3:41 - Mainstream media is talking about:
5:12 - Across social media, there is a lot of division:
6:12 - On Google Trends, people across Australia and New Zealand are looking for search terms:
7:06 - In terms of storytelling, it’s important to understand the context in which you are communicating. The things to consider:
9:37 - The narratives to watch at the moment:
10:26 - Over the past year I’ve conducted research on how we can better tell news stories, and my findings can be applied across the communications industry. We are all storytellers in one way or another.
11:00 - We’re hardwired for stories, at an anthropological and neuroscientific level, stories help orientate us within the world. They are a virtual reality simulator helping us practice for real life.
11:53 - Typically, news stories do the opposite of traditional storytelling (i.e have a beginning and an end to the story). Instead, we (journalists) use the inverted pyramid structure where the top line is the conclusion and then filters down to the least interesting or least important information.
12:39 - The concept of the inverted pyramid structure dates back to the days of the telegraph, the original newswire. It was expensive, unreliable and it made sense to put the most important information at the beginning, just in case you lost the end of it. Although we don’t use the technology of the telegraph anymore, we still use the habits formed by that technology which continue to define journalism and communications.
13:03 - We conducted research with 1300 participants and the results showed users prefer stories that work in a straightforward and linear structure, much like traditional stories. More information was picked up as it fits with how we are hard-wired to navigate the world.
13:28 - Journalists are failing because they are ignoring what users need from the news. In an attempt to reverse that, I came up with six key principles that should be at the forefront of our minds when telling our stories.
17:24 - Based on these principles, I created a number of prototypes and tested them with users. When compared with a BBC news article, users overwhelmingly preferred our prototype. They picked up more information in less time and found it easier to navigate. This proves there is a better way of telling stories, we just need to be prepared to think differently and put users at the centre of our thinking.
18:40 - How do you think the media coverage of COVID-19 applies to your research?
Media has a crucial role. The only justification to have journalism is to provide reliable and useful information. There’s a big thing about news being about entertainment and there’s a focus on the drama of news rather than the information of news. What do we need to know? We are users as well as the audience and this should be taken into consideration when wanting to drive engagement.
23:46 - Do you have any tips for making the linear narrative structure more effective especially through face to face presentations rather than emails?
What really worked for us was using a "narrative accordion". We had 5 questions, and the answers could be expanded and read based on the user's interest. It didn't matter whether the question was at the beginning or end as it was up to the interest of the user. Simplify what you’re saying, and question whether it’s useful to your users.
28:15 - What have you learned about younger generations and their behaviours?
People have an incorrect characterisation of young people and get their needs completely wrong. There is a perception you can’t make a video longer than two minutes for the younger generation because they have a short attention span and are unable to comprehend what is being said. This generation is the most emotionally and culturally intelligent generation we have ever had. Young people aren’t put off by complexity or depth, they are craving it. Don’t underestimate them.
If you would like to view other Webinar Isentia Conversations: Communicating through Change:
Isentia Conversations: with Katherine Newton at RU OK?
Isentia Conversations: with Bec Brown at The Comms Department
Isentia Conversations: with Rochelle Courtenay at Share the Dignity
Isentia Conversations: with Rachel Clements at Centre for Corporate Health
Isentia Conversations: with Helen McMurdo at MTV
Isentia Conversations: with Daniel Flynn at Thank You
Isentia Conversations: with Campbell Fuller at Insurance Council of Australia
Isentia Conversations: with Craig Dowling from Mercury
Isentia Conversations: with Stella Fuller from Bright Sunday
" ["post_title"]=> string(61) "Isentia Conversations with Shirish Kulkarni from Monnow Media" ["post_excerpt"]=> string(212) "We chat to Shirish Kulkarni, Director of Monnow Media about effective storytelling. He shares his research about why the way we tell stories needs to change to make news more engaging, inclusive and informative. " ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(61) "isentia-conversations-with-shirish-kulkarni-from-monnow-media" ["to_ping"]=> string(0) "" ["pinged"]=> string(98) " https://www.isentia.com/latest-reads/isentia-conversations-with-stella-muller-from-bright-sunday/" ["post_modified"]=> string(19) "2020-07-29 22:58:53" ["post_modified_gmt"]=> string(19) "2020-07-29 22:58:53" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(31) "https://www.isentia.com/?p=8064" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }We chat to Shirish Kulkarni, Director of Monnow Media about effective storytelling. He shares his research about why the way we tell stories needs to change to make news more engaging, inclusive and informative.
With a new year brings new organisational goals and strategies. To help you achieve success in 2020, we have chosen the top 7 events for PR and Communications professionals to attend across Australia and New Zealand.
Event details: 2 April 2020. Sydney, Australia
Learn about: Brand building, behavioural science, cultural trends.
For:
A must attend event for public relations, social media and communications professionals. Mumbrella’s CommsCon explores the major issues affecting the PR and communications business and helps industry professionals navigate the ever-changing landscape. The event features the industry’s most senior leaders discussing the biggest topics in PR and communications to better understand meaningful brand building, behavioural science, cultural trends, pitching and more.
Attending the Mumbrella CommsCon event will enable you to distinguish a clear plan for how you’re going to drive business value and gain trust and confidence with your audience.
Event details: 3 - 5 June 2020. Sydney, Australia
Event details: 12 - 14 August 2020. Wellington, New Zealand
Learn about: Disaster communications, public affairs responses, crisis communication best practice.
For:
With recent catastrophic events occurring across Australia and New Zealand, the importance of strong crisis communications is more prevalent than ever. The Emergency Media & Public Affairs (EMPA) is the only representative organisation of emergency service and disaster communications practitioners in the world. Their conferences held in Australia and New Zealand assist with empowering communications professionals to deliver the right message to their audience during and after an emergency or crisis.
As a comms professional, communicating with employees, stakeholders, and lifeline organisations is critical to the resilience and safety of communities. During times of crisis, there is a highlighted need for communications that can influence individuals and organisations to make necessary decisions, quickly and comprehensively.
The rationale behind this event is to benchmark the best media liaison and public affairs responses to disaster across Australasia for comms professionals in emergency services, response and recovery agencies, public relations and similar.
Event details: 31 March - 2 April 2020. Melbourne Australia
Learn about: Stakeholder management, strengthening leadership skills, measuring value of external communications.
For:
Corporate Communications
Internal Communications
External Communications
Corporate Affairs
Media
Employee Communications
Public Relations
Marketing
Human resources
Investor relations
From Industries:
Manufacturing
Retail
Banking and Insurance
Healthcare and Pharmaceuticals
Telecommunications
Aviation
Engineering and Construction
Government
Leisure and hospitality
Law enforcement
As a comms professional, it's important to understand how to effectively build and execute corporate communications and social media strategies. It’s also essential to keep brand loyalty during disruptions in the market and throughout organisational change.
Establishing trust and transparency in brands through social media and corporate communications is equally important and this event will ensure you are equipped with all the tools required to execute effectively.
The most innovative strategies are explored to strengthen leadership skills in communication and address real-world challenges and opportunities.
Targeted to corporate leaders in today’s digitally connected world, the key drivers of this forum are:
Event details: 20 - 21 May 2020. Sydney, Australia
Learn about: Storytelling the in Corporate communication, crisis communication, reputation and social media
For:
This event focuses on insights to influence, and discusses the forces affecting the corporate affairs and communication landscape. From discussing ideologies and the divergence of civil discourse, to artificial intelligence solutions and the frameworks of communication.
The practice of corporate affairs holds the main responsibility for everything related to internal and external communications, government relations, PR and public policy. Corporate affairs now includes an added challenge of relaying those messages in various channels to accommodate business’ inevitable leap into digital.
Although corporate affairs continues to evolve and differs across various sectors, the goal is the same: to effectively communicate a message to the right audience.
Attendees are screened for seniority, so you can be assured you’re networking with similar minds shaping business today. Whether they’re users, consultants, channel partners or dealers, the Corporate Affairs Summit generates countless opportunities to learn, network, explore and to keep up to date with all that is taking place in the field.
Event details: 24-26 March 2020. Wellington, New Zealand
Learn about: Social media content, social storytelling, social media strategy
For:
Optimising social media is a critical tool for the New Zealand government sector.
By attending this event, you will gain an understanding on how to find your target audience and learn what resonates with them using social media analytics - (to ensure your messaging cuts through the noise.)
Discussions will include the significant challenges being faced today across social media and how they’re being addressed. Appropriate strategies and technology options are uncovered to demonstrate where the impact and value of social media efforts can be improved.
As building and maintaining a two-way dialogue on social media is imperative to improving service delivery and citizen satisfaction. This event will provide insight into the most innovative strategies to maximise social media success, how to create a personalised approach and connect experience whilst driving trust and confidence in government.
Event details: 12-15 October 2020. Auckland, New Zealand
Learn about: Building authentic relationships, communicating across cultures, Public Relations strategy.
For:
The World Public Relations Forum will explore the theme ‘connecting with courage’ through the four lenses of conscience, culture, capability and courage. It will reflect on key topics and trends that matter to the global communications community while also drawing on New Zealand’s ingenuity, creativity, and diversity to generate inspiring conversations.
As a PR or media communications professional, you’re the first to know when something important happens. You get the critical head start needed to course correct, alert the right people to target their efforts more effectively.
With the transition to a digital news environment, challenges to contemporary journalism have emerged due to a 24/7 news cycle. The new model of assertion means news is disseminated as fast as possible instead of an overarching concern surrounding the value of accuracy.
Attending any of the above events would be beneficial for a PR or communications professional as various strategies and operational phenomena are uncovered. These strategies will assist with effective communication and help with the leadership of media enterprises.
" ["post_title"]=> string(55) "The top 7 events for media professionals in ANZ in 2020" ["post_excerpt"]=> string(216) "With a new year brings new organisational goals and strategies. To help you achieve success in 2020, we have chosen the top 7 events for PR and Communications professionals to attend across Australia and New Zealand." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(47) "the-top-7-events-for-media-professionals-in-anz" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2020-01-23 03:21:43" ["post_modified_gmt"]=> string(19) "2020-01-23 03:21:43" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(31) "https://www.isentia.com/?p=4690" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }Get in touch or request a demo.