In the second of our Isentia Conversations: Communicating through Change webinar series, we chat to Bec Brown from The Comms Department about working from home during this time. We also chat to Isentia’s ANZ Head of Insights, Ngaire Crawford about the traditional and social media conversations around the largest working from home experiment.
Below you can find the key takeaways from the webinar:
4:00 – Isentia’s Ngaire Crawford explains there are some common problems when working from home and it’s important to be aware of the issues team members might face.
Below are the main conversations from mainstream media:
Meantime, on social media, people are sharing tips, jokes and memes about trying to work from home in a full house.
6:10 – According to Google trends, Australians and New Zealanders are searching online for working from home memes to share humorous situations with each other.
7:08 – Interestingly, in South East Asia, the internet and good connectivity is seen as a basic human right, the same way we view food and electricity, the internet should be seen the same.
7:58 – In amongst the coverage and sharing of memes, discussions and mentions of COVID-19 and associated topics (self-isolation etc) have helped to drive a 400% increase in mentions of mental health. Discussions around anxiety have also doubled across Australia and New Zealand from February to March 2020.
9:11 – There is a definite importance to listening at the moment. Context should be provided as people are consuming more news and social media than ever before. Everyone is struggling to juggle their personal hats as well as their work hats.
9:20 – As a communicator, it’s important to audit the bubble of information you’re consuming. Understand the bias you’re consuming and look at other sources you may need to access to get a different point of view. It’s important to understand the issues and challenges your clients and stakeholders may be facing and to have a general view of the conversations happening around the world.
10:05 – Think about your audiences, read the room, look at how others are communicating. Look at what has been successful as well as the criticisms. Be careful in how you evaluate success in this context and the necessity of your communication.
10:55 – Now is not the time to be doing a splashy campaign, or big broad media communications, as we don’t always default to best practice in times of stress.
However, it might be the right time to do one piece of media communication really well to the right audience.
11:48 – We are going through very unusual times and even though working from home and working remotely has been the norm for The Comms Department for the past eight years, there have been many learnings along the way.
13:38 – Although Bec and her team have always been close, the current circumstances have brought the team closer together and have improved relationships with their clients, with the media and with their business partners.
14:11 – Bec shares four tips that are applicable for any working at home situation. These four areas are interconnected and flow together.
These small tweaks can be included in your day to ensure you are as productive as possible.
Manage your mental health
If you would like to view other Webinar Isentia Conversations: Communicating through Change:
Marketing Specialist – Lead Gen at Isentia
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.
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