Media release
October 16, 2019

Isentia welcomes senior leaders to bolster product and commercial resources

16 OCTOBER 2019, Sydney, Australia

Isentia Group Limited (ASX:ISD) today announces the appointment of Sebastian Thiele as Product Director Mediaportal, John Ewart as Product Director Briefings and Yair Rein as Head of Sales Operations.

Thiele brings extensive experience in user experience and product management, including senior roles at Telstra and Deutsche Telekom, and will be responsible for product development and design of Isentia’s flagship communications platform, Mediaportal.

Ewart joins from news.com.au where he was Head of Production, and prior to that, was in senior product management roles at Fairfax for more than ten years. Ewart is responsible for Daily Briefings, a key part of Isentia’s value-added services.

Rein will focus on scaling the sales operations of Isentia as the organisation continues its business transformation with a focus on excellence and innovation. Rein brings deep expertise in sales operations from various roles at LexisNexis, Hino Australia, BOC, and Optus.

The appointments highlight an expansion of Isentia’s senior leadership team. These individuals will be responsible for supporting the executive leadership to deliver on the business’s three-year strategy.

As outlined in the 2019 annual report, there are three key pillars to Isentia’s business strategy:

  • Establish an efficient operating model, underpinned by a single technology platform
  • Deliver world-class, market-centric product innovation
  • Create regional scale to strengthen Asia-Pacific leadership

Thiele, commented, “Isentia’s rich data-sets are unique in their depth across APAC. I am delighted to get the opportunity to turn the data into engaging, delightful experiences for media and comms professionals by using best practice tech product and design methodologies. I’m thrilled to be rolling up my sleeves and getting started.”

Ewart commented, “It’s great to be joining Isentia during this period of transformation. Media intelligence is vital in today’s market, and Isentia’s investment in products and processes provides significant opportunities, helping businesses navigate this sophisticated space. I’m looking forward to supporting the Daily Briefings team and keeping our clients across the most up to date information affecting their brand.”

Rein commented, “In its dynamic market, Isentia continues to build capabilities to better service and meet their customer needs, showing a willingness to invest in technological innovation and process improvements. I am looking forward to applying my experience in managing transformation projects, embedding process change and building high performance teams to help Isentia achieve its strategic goals and deliver outstanding customer experiences.”

Ed Harrison, Isentia Chief Executive Officer and Managing Director, said, “We’re thrilled to be welcoming Sebastian, John and Yair, as the business continues to streamline our operations, while investing in product design, development, and sales operations. Our new team members bring a wealth of experience, and we’re confident they will use this expertise to deliver valuable business outcomes for our clients.”


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