You may be surfing some of the popular Facebook pages and have noticed this little jewel icon with the legend of ‘Top Fan’ on some of the commenter’s posts. This is a Facebook feature as part of the global roll out, meant to help brands like yours, identify top fans of your content. Isentia explains what being a Top Fan means, how they will benefit your brand and how you get a Facebook Top Fan Badge for your page.
What is a Facebook “Top Fan” badge? How is it different from “Valued Commenter”?
There are two new badges that appear on people’s posts: Top Fan and Valued Commenter. Facebook Top Fan badges are awarded to those who are the most active and engaged on a page, while the Valued Customer identifies those who regularly post comments on the page.
People who qualify for and turn on top fan badges will have a badge next to their name when interacting with your Page’s content. They’ll also be publicly visible on a top fans list on your Page’s Community tab.
How do brands and top fans benefit from the badge?
With the feature, there are quite a few things that brands can do and benefit from it. It allows you to easily identify your true top fan and you are able to connect, engage and communicate efficiently to drive more interactions.
These top fans also act as your brand advocates to connect with most people and generate influence and impact on others. With this, brand owners are able to plot and track the loyalty of the top fans against competitors.
Marketing messages could be tailored accordingly and reward your top fans with regular update but not limited to promotion, giveaway and exclusive invitation to events.
With a handful of top fans, brands are also able to have access to a fan base to conduct focus groups or surveys to garner insights for your brand strategy or product development.
So how does a person become a top fan on a Facebook page fast?
As top fans, nothing beats the honour of wearing the Top Fan badge of BTS or any of your favourite artists’ official Facebook page. So now you can literally proclaim your top fan online and offline at the same time.
Your fans will now know that their interactions aren’t going unnoticed. Having the top fan badge stands a greater chance of being heard by the brand. Brand owners might be interested to listen to feedback on their services or products, from none other than their loyal Top Fans.
You can also build your personal corporate brand, be it as a go-to expert or just a go-to advisor for the best credit card in the market. Top fans are also looking at exclusive deals from your favourite make-up brand, or secret fan-meets with your favourite artist.
does Facebook award Top Fan Badges to people?
According to Facebook, a person is eligible for the top fan badge by:
- Being the most active fan
- Watching the your Page’s videos
- Interacting with the Page by liking and reacting to content
- Commenting and sharing posts
Once eligible, Facebook users will have a badge next to their name when they interact with the brand page. They will also become publicly visible on a top fans list in your Community tab.
How do I access & turn on the Facebook Top Fan Badge function?
Go to your Facebook page, and click on Community button on the left menu panel – it will show a list of top fans Facebook has identified. If you do not see the list of top Fans, do read on and we will tell you how to turn on this feature.
Go to page Settings> template and Tabs. Select the Edit option and choose video page option. This will open the option of Facebook badges in the content.
see a new tab for that was not there before, make sure the Facebook
badges feature is ON and Facebook will start generating
your top fans using its algorithm.
You can also
turn off specific badges from your top fans by clicking on a comment by a Top
Fan and select Remove badge option.
Why is the Top Fans option not available on my Facebook Page?
There are certain requirements that your page needs to fulfill. According to Facebook, you will need 10,000 followers, be at least 28 days old and it must switch to a video template for Pages in order for this to work. You must also have enabled the Facebook badges feature for this to start working. Scroll up for steps on how to turn this on.
If you do not meet the 10,000 follower count, don’t freak out. Ensure that you have a sound content marketing strategy for creating engagement with your audience, which will help your page gather more likes and fans, and you will be there in no time. Facebook is continuing to tweak the algorithm to access this function in the future.
The true meaning of displaying the Facebook Top Fan badge
Now this is all exciting news for everyone, brands and consumers alike, with all parties including Facebook benefiting from this added feature. Brands can see who interacts the most while badge earners are recognized for their hard Facebook work.
This reward system mimics that of forum/ message boards which recognises top thread and comment contributors. And hopefully, attempt to bring in some of these forum discussions to Facebook.
It also gives fans and members alike a level of satisfaction that their interactions aren’t going unnoticed. Last but not least, we are not forgetting the biggest winner, Facebook, with all the collected information contributing to Facebook’s ever-expanding pool of data.