You may be surfing some of the popular Facebook pages and have noticed this little jewel icon with the legend of ‘Top fan’ on some of the commenter’s posts. This is a new Facebook feature as part of the global roll out, meant to help brands like yours, identify top fans of your content. Isentia will be sharing what are they, how they will benefit your brand and how do you get one for your page.
There are two new badges recently rolled out that appear on people’s posts: Top Fan and Valued Commenter. Top Fan Badges are awarded to those who are the most active and engaged on a page, while the Valued Customer honours people who regularly post comments on the page. People who qualify for and turn on top fan badges will have a badge next to their name when interacting with your Page’s content. They’ll also be publicly visible on a top fans list on your Page’s Community tab.
With the brand new feature, there are quite a few things that brand owners can do and benefit from it. It allows you to easily identify your true top fan and able to connect, engage and communicate efficiently to drive more interactions. These top fans also act as your brand advocates to connect with most people and generate influence and impact on others. With this, brand owners are able to plot and track the loyalty of the top fans against competitors. Marketing messages could be tailored accordingly and reward your top fans with regular update but not limited to promotion, giveaway and exclusive invitation to events. With a handful of top fans, brands are also able to have access to a fan base to conduct focus groups or surveys to garner insights for your brand strategy/ product development.
As top fans, nothing beats the cyber cred of wearing the Top Fan badge of Shawn Mendes or any of your favourite artistes’ official Facebook page. So now you can literally proclaim your top fan online and offline at the same time. You are also being heard! Fans and Top Fans will be satisfied to know that their interactions aren’t going unnoticed. Having the top fan badge may give you greater chance of being heard by the brand owners. Brand owners might be interested to listen to feedback on their services or products, from none other than their loyal Top Fans. You may also build your personal corporate brand, be it as a go-to expert or just a go-to advisor for the best credit card in the market.
Top fans are also looking at exclusive deals from your favourite make-up brand, or secret fan-meets with your favourite artiste, possibilities are endless!
Facebook has not talked or revealed much about the secret sauce algorithm behind the selection of worthy Top Fans. But here is what we know from Facebook so far. “People can become eligible for a top fan badge on your Page by being one of the most active people on your Page, which can include watching your Page’s videos, liking or reacting to content, and commenting on or sharing posts. People who qualify for and turn on top fan badges will have a badge next to their name when interacting with your Page’s content. They’ll also be publicly visible on a top fans list on your Page’s Community tab.” – Facebook
Go to your Facebook page, and click on Community button on the left menu panel – it will show a list of top fans Facebook has identified. If you do not see the list of top Fans, do read on and we will tell you how to turn on this feature.
Go to page Settings> template and Tabs. Select the Edit option and choose video page option. This will open the option of Facebook badges in the content.
You will see a new tab for that was not there before, make sure the Facebook badges feature is ON and Facebook will start generating your top fans using its algorithm.
You can also turn off specific badges from your top fans by clicking on a comment by a Top Fan and select Remove badge option.
There might be a case where it is not an option on your page. As you will need 10,000 followers; your page is at least 28 days old and switched to video template for Pages according to Facebook in order for this to work. You must also have enabled the Facebook badges feature for this to start working. Scroll up for steps on how to turn this on. If you do not meet the 10,000 follower count, don’t freak out. Ensure that you have a sound content marketing strategy for creating engagement with your audience, which will help your page gather more likes and fans, and you will be there in no time. As this is still a relatively new feature, Facebook may continue to tweak and lower the requirements and algorithm to access this function in the future.
Now this is all exciting news for everyone, brands and consumers alike, with all parties including Facebook benefiting from this added feature. Brand owners can see who interacts the most while badge earners are recognized for their hard Facebook work. This reward system mimics that of forum/ message boards which recognises top thread and comment contributors. And hopefully, attempt to bring in some of these forum discussions to Facebook. It also gives fans and members alike a level of satisfaction that their interactions aren’t going unnoticed. Last but not least, we are not forgetting the biggest winner Facebook, with all the collected information contributing to Facebook’s ever-expanding pool of data.
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