In today’s evolving corporate world, personal branding is becoming increasingly important as we see more emphasis on, and interest in, the people and personalities behind the scenes.
Regardless of age, position or the stage of your career, investing time in setting up your personal brand is extremely important, both for current and future employment opportunities.
“Branding is what people say about you when you are not in the room” Jeff Bezos, Founder and CEO of Amazon.com
Through an amalgamation of multiple daily actions, it is important to establish and communicate who you are and what you stand for – every picture you share, every tweet you send, every status update you make, contributes to your personal brand.
Having an effective brand can (and will) attract business opportunities and highlight your strengths as a subject matter expert, and as a future employee.
If you don’t define your own personal brand, others will!
Many successful entrepreneurs have achieved strong personal brands focusing on their point of difference to leverage their exposure and reach.
Elon Musk, for example, has more Twitter followers than 3 of his companies (Tesla, SpaceX, and SolarCity) combined. The same goes for Richard Branson, (Virgin) and Arianna Huffington (Thrive Global).
Having a strong personal brand generates conversations and enhances community relationships. When setting up your personal brand, the most important step is to lay a foundation that is authentic and can engage your audience strategically. Here are some things to consider when creating your personal brand:
· Vision – what do you want to be known for? Do you want to be known as a go-to expert on XYZ topic? What would that be?
· Mission – why do you want to build a personal brand? What is your purpose? Who do you want to influence? What do you want to accomplish?
· Key messages – What is the key message you want to communicate? What message do you want to portray in your content and in your marketing? Will you give advice to your audience? What would it be?
· Values – these are your operating principles and they impact how you feel, behave and react. When you are in alignment with your values, you portray energy, confidence and provide your availability to others.
· Personality – what are some of your personal characteristics and traits you can incorporate into your brand? Your personality can have a profound effect on what careers are suited to you and the audience you attract.
· Strengths – it’s important to identify the strengths and qualities that power your image and messaging. Build on these strengths and seek out opportunities to demonstrate your skills in these areas to your audience.
Developing your corporate personal brand can require some time and thought, but it’s a powerful leadership enabler that can help showcase your authenticity and expertise to an audience beyond your immediate peers.