fbpx
Blog post
June 25, 2019

Design, develop, test. Design, develop, test. Repeat.

Our IT teams spend much of their time talking with clients about new ideas and improving user experience. As such, product development is a huge part of their role.

Computer science is as much art as it is science. With that in mind, at Isentia, we try to keep things as simple as possible. We increase our developers’ productivity by training them to avoid code complexity, write simple code and follow good software engineering practices when implementing a solution to a problem.

The goal is to make Mediaportal, our blue ribbon platform, easy to use for both the everyday user and those who log in more sporadically.

After extensive research we uncovered a few home truths:

The Architecture of Information in Mediaportal needed improvement: Users felt that jumping from one important feature to another took too many steps. At the same time, visual complexity made the menu hard to scan.

More intuitive design was required: Certain core functionalities were not prominent, with some users struggling to navigate to popular tabs.

Mediaportal needed a more responsive design: Client feedback from users logging on via lesser-known browsers or smartphones showed that not all Mediaportal functions were easy to navigate. We know how important it is for clients to access Mediaportal throughout the day across multiple devices. As such, our technology requires constant review to ensure Mediaportal remains a platform that delivers insights and news anywhere, anytime.

As such Mediaportal has undergone an overhaul.

At the core of this project, as always, were the clients. We worked closely with more than 35 of them, collecting hours and hours of interviews and testing dozens of different design variations. We listened carefully to their feedback and ensured it was incorporated into every design. The end result? Our teams designed a platform that is intuitive and can be used to its full potential by everyone – from first-time users to our most regular visitors.

Enterprise applications bring a whole domain of complexities when compared to consumer apps, as they usually involve connecting to one or more legacy systems and include a much greater scope. However, complexity does not mean we have to settle for less in design. Instead, a well-designed enterprise application harnesses a greater positive impact for the business.

For more information on our Mediaportal platform and the service we deliver, visit our services page and connect with us.

Share

Similar articles

object(WP_Post)#4878 (24) { ["ID"]=> int(1817) ["post_author"]=> string(2) "11" ["post_date"]=> string(19) "2019-06-24 22:29:59" ["post_date_gmt"]=> string(19) "2019-06-24 22:29:59" ["post_content"]=> string(2268) "

Around the world, we have Hug Your Cat Day, Lucky Penny Day, Ditch New Year’s Resolution Day, Play Your Ukelele Day, Oatmeal Nut Waffle Day and Grilled Cheese Day – just to name a few.

Today is World Product Day, in fact the first ever World Product Day to have been held. 

#WorldProductDay which spans 43 countries and incorporates events in 90 cities, grew out of a Product Tank initiative founded and developed 8 years ago in London by Mind the Product.

WPD is a simple concept that aims to ‘Bring together Product Managers from around the world to raise awareness of, and the appreciation for, the craft of product management.’

Which prompts the question, why do we need a World Product Day?  The answer to which, is the fourth industrial revolution.

The First Industrial Revolution used water and steam power to drive production which led to greater levels of urbanisation. The Second, much to the delight of Adam Smith, used electricity to create mass production. The Third used electronics and IT to automate production and popularise personal computing. And now, the Fourth Industrial Revolution is radically expanding on the Third, to power the digital revolution that has been accelerating over the last decade.

The Fourth Industrial Revolution has created a fusion of technology that has crossed the physical and digital divide to drive the commercialisation of personalisation at scale, VR, AR, AI and, in context, positioned product management at the heart of this fourth wave or industrialisation.

So, there you have it and let us be one of the first to wish you a Happy World Product Day.

Richard Spencer, Chief Product Officer at Isentia

" ["post_title"]=> string(33) "Why do we need World Product Day?" ["post_excerpt"]=> string(182) "#WorldProductDay which spans 43 countries and incorporates events in 90 cities, grew out of a Product Tank initiative founded and developed 8 years ago in London by Mind the Product." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(32) "why-do-we-need-world-product-day" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2019-06-25 07:50:54" ["post_modified_gmt"]=> string(19) "2019-06-25 07:50:54" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "https://isentia.wpengine.com/?p=1817" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
Why do we need World Product Day?

#WorldProductDay which spans 43 countries and incorporates events in 90 cities, grew out of a Product Tank initiative founded and developed 8 years ago in London by Mind the Product.

object(WP_Post)#8105 (24) { ["ID"]=> int(1363) ["post_author"]=> string(2) "11" ["post_date"]=> string(19) "2018-10-24 03:26:51" ["post_date_gmt"]=> string(19) "2018-10-24 03:26:51" ["post_content"]=> string(4526) "

Take a peek at Isentia's new look Sydney and Melbourne offices

24 October 2018

Media intelligence and insights leader, Isentia (ASX:ISD) opens its doors to a newly refurbished Melbourne office and shares a sneak peak into its Sydney HQ designed for a new and tech savvy workforce.

SYDNEY

Located on Cleveland Street in Surry Hills, the light-filled Sydney HQ enjoys uninterrupted views of Sydney city and Prince Alfred Park. 

Conveniently located, just a few minutes’ walk from Central Train Station, the office is well connected to bus routes and the soon to be completed light rail. Staff also benefit from newly renovated end-of-trip facilities such as showers, lockers and bicycle parking. 

The vibrant area of Surry Hills is home to a range of cafes and restaurants, gyms, yoga studios and (year-round heated) Prince Alfred Park Pool, with open grass area for unwinding or enjoying a quick break outdoors. 

Isentia HQ benefits from an airy and open plan design creating a sense of community. A newly renovated, open plan kitchen and common area isoften used for Friday drinks, birthday celebrations and friendly (competitive) table tennis matches. Breakout areas, huddle spots, and quiet rooms are available in addition to meeting rooms, making a range of work activity possible – with an innovation lab coming soon!

The office renovations form part of Isentia’s transformation as a tech company. Supporting this are a wide range of career opportunities from CX, product design and development, infrastructure and solutions development to media analysts. 

Isentia Reception in Sydney
Isentia HQ Kitchen includes group tables, ping pong and modern kitchen facilities

MELBOURNE

Last week the team presented a completely redesigned Melbourne office, now housing more than 70 desks for local analysts, sales, client service and editorial team members as well as new glass offices and meeting spaces that encourage natural light to flow to every corner. 

While Sydney will remain Isentia's headquarters, the decision to update the Melbourne office was an easy one says John Bissinella, Head of Client Solutions. "It was important we update the look and feel of our Melbourne office to keep pace with the speed and innovation of our tech. We deliver Australia’s fastest, most comprehensive and reliable media monitoring, intelligence and insights service – it was time for our workspace to be reflective of this.”

We’re excited to share this space with our valued clients who value the rigour with which our insights and intelligence services are delivered, and appreciate hearing from the people who work to deliver their service 365 days of the year.

With a new kitchen and breakout spaces, renovated bathrooms (including showers and change facilities for commuters), as well as improved lighting, flooring and desk layouts, the office promotes greater collaboration between teams and encourages a more flexible work environment.

Melbourne Isentia new look refurbishment

" ["post_title"]=> string(69) "Inside Isentia's Sydney HQ and their newly renovated Melbourne office" ["post_excerpt"]=> string(161) "Isentia (ASX:ISD) opens its doors to a newly refurbished Melbourne office and shares a sneak peak into its Sydney HQ designed for a new and tech savvy workforce." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(68) "inside-isentias-sydney-hq-and-their-newly-renovated-melbourne-office" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2019-07-17 00:40:43" ["post_modified_gmt"]=> string(19) "2019-07-17 00:40:43" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "https://isentia.wpengine.com/?p=1363" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Media Release
Inside Isentia’s Sydney HQ and their newly renovated Melbourne office

Isentia (ASX:ISD) opens its doors to a newly refurbished Melbourne office and shares a sneak peak into its Sydney HQ designed for a new and tech savvy workforce.

object(WP_Post)#8107 (24) { ["ID"]=> int(18934) ["post_author"]=> string(2) "27" ["post_date"]=> string(19) "2022-04-20 01:45:01" ["post_date_gmt"]=> string(19) "2022-04-20 01:45:01" ["post_content"]=> string(658) "

Credit keeps the world economy moving, with Visa, MasterCard and American Express brand names easily identifiable. As time passes by, we can see a definitive shift taking place, with each of these brands increasingly becoming part of conversations taking place around the world.

This Global Report, powered by Isentia and Pulsar's data, analyses international trends and zeroes in how credit card incentives are discussed in Singapore.

Fill up the form below to download the whitepaper and read more.

" ["post_title"]=> string(77) "[Pulsar Report] Transactions & Reactions: The Online Credit Card Conversation" ["post_excerpt"]=> string(242) "Credit keeps the world economy moving, with Visa, MasterCard and American Express brand names easily identifiable. This Global report sheds light on international trends and zeroing in on how credit card incentives are discussed in Singapore." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(34) "isentia-pulsar-credit-cards-report" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2022-05-12 04:59:23" ["post_modified_gmt"]=> string(19) "2022-05-12 04:59:23" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(138) "https://www.isentia.com/latest-reads/isentia-philippines-the-first-30-days-the-philippine-presidential-race-campaign-period-at-a-glance-2/" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Whitepaper
[Pulsar Report] Transactions & Reactions: The Online Credit Card Conversation

Credit keeps the world economy moving, with Visa, MasterCard and American Express brand names easily identifiable. This Global report sheds light on international trends and zeroing in on how credit card incentives are discussed in Singapore.

object(WP_Post)#8452 (24) { ["ID"]=> int(18663) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2022-04-13 00:10:07" ["post_date_gmt"]=> string(19) "2022-04-13 00:10:07" ["post_content"]=> string(19238) "[et_pb_section fb_built="1" _builder_version="4.16" min_height="2534px" custom_margin="||-2px|||" custom_padding="||1px|||" global_colors_info="{}"][et_pb_row _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

The social trends and audience behind healthy drinking behaviour

While the pandemic and lockdowns made some people more likely to grab an alcoholic drink, audience interest in low alcohol or no alcohol drinks keeps growing online, both globally and in Australia. 

But what events are driving Australians towards the #sobercurious lifestyle? And which brands are piquing their interest?

[embed width="900" height="450"]https://public.flourish.studio/visualisation/8866524[/embed]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

According to data from our sister company Pulsar, social conversation and search interest in low-no-alcohol peaked in April '21-Oct '21 as the press announced a $1 million government grant (as part of the Australian Government’s Modern Manufacturing Strategy) was awarded to Modus Operandi Brewery to manufacture a non-alcoholic ale, NORT. The mentions of low/no-alcohol experienced a peak in June, leading to Dry July and Sober October.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" min_height="458px" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-9.png" title_text="unnamed-9" url="https://newcastleweekly.com.au/merewether-brewery-to-welcome-a-1million-boost/" url_new_window="on" align="center" _builder_version="4.17.0" _module_preset="default" width="65%" height="450px" border_color_all="#015cd4" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-10.png" title_text="unnamed-10" url="https://www.forbes.com/sites/jilliandara/2021/06/09/looking-to-experiment-with-mocktails-this-summer-you-arent-the-only-one/?sh=436de9891aa7" url_new_window="on" align="center" _builder_version="4.17.0" _module_preset="default" width="65%" height="450px" border_color_all="#015cd4" locked="off" global_colors_info="{}"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

Mention metrics show that health and socialising are major motivational drivers for Australians when choosing a drink of the low/no-alcohol variety. The two are closely related, as prominent tags associated with low/no-alcohol mentions are #mindfuldrinking, #soberissexy, and #soberdating.

[embed width="900" height="450"]https://public.flourish.studio/visualisation/8949469[/embed]

Meanwhile, popular millennial and gen z media outlets like Fashion Journal and Refinery29 are reporting on how-tos and the benefits of sober dating. Young Australians are reading that by avoiding the booze, their anxiety is reduced, and they are setting themselves up for relationship success.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" min_height="404px" custom_padding="||0px|||" locked="off" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-11.png" title_text="unnamed-11" url="https://www.refinery29.com/en-au/sober-dry-dating" url_new_window="on" align="center" _builder_version="4.17.0" _module_preset="default" width="100%" height="350px" border_color_all="#015cd4" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-12.png" title_text="unnamed-12" url="https://fashionjournal.com.au/life/first-date-without-alcohol-tips/" url_new_window="on" align="center" _builder_version="4.17.0" _module_preset="default" width="100%" height="350px" border_color_all="#015cd4" locked="off" global_colors_info="{}"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

Mental health improvements associated with the trend aren’t the only benefits being publicised; the physical gains are too. Australian media personality Erin Holland told Women’s Health Magazine that her preparation for the popular reality series SAS Australia involved a strict no-alcohol rule. Rugby union Wallaby player Radiko Samo credited a no-alcohol stance to his improved performance on the field.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" min_height="458px" custom_margin="|auto|-110px|auto|false|false" custom_padding="||0px||false|false" locked="off" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-14.png" title_text="unnamed-14" url="https://www.womenshealth.com.au/erin-hollands-fitness-routine-to-prepare-for-sas-was-seriously-intense/" url_new_window="on" align="center" _builder_version="4.17.0" _module_preset="default" width="100%" height="300px" border_color_all="#015cd4" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-15.png" title_text="unnamed-15" url="https://www.rugby.com.au/news/the-rugby-championship-quade-cooper-great-wallabies-comebacks-where-does-it-rate-2021910" url_new_window="on" align="center" _builder_version="4.17.0" _module_preset="default" width="100%" height="300px" border_color_all="#015cd4" locked="off" global_colors_info="{}"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" min_height="186px" custom_margin="0px|auto|0px|auto|false|false" custom_padding="0px||0px||false|false" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" custom_padding="||0px|||" global_colors_info="{}"]

The data also suggests Australians genuinely enjoy the taste of low/no-alcohol beverages followed by ethical reasons. For centuries, abstinence from alcoholic drinking has been tied to ethical beliefs, but open discussion and acknowledgment of Australia’s amoral history keep this motivator current. Aboriginal-owned and led non-alcoholic craft brewers SOBAH advocate for this and aim to break toxic Indigenous stereotypes by providing “healing opportunities outside the reliance on government funding and control."

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_code _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]
[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" min_height="270px" custom_margin="0px|auto|0px|auto|false|false" custom_padding="0px||0px||false|false" locked="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" custom_padding="||0px||false|false" global_colors_info="{}"]

Globally, drinks like beer, vodka, and whiskey tend to be more popular, but Australian consumers are hitting the spirits and mixers. Non-alcoholic cocktail bars were springing up across Australian metropolitan areas like Brunswick Aces in Melbourne, giving non-drinkers a chance to socialise without feeling left out. From hotels to online delivery services, hospitality businesses connect with Aussies’ healthier lifestyle choices. In particular, small-batch distilleries and breweries utilising bush tucker flavours are getting covered in widely read hospitality and entertainment sites like Broadsheet. 

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" min_height="404px" custom_margin="-96px|auto||auto|false|false" custom_padding="||0px|||" locked="off" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-16.png" title_text="unnamed-16" url="https://www.broadsheet.com.au/national/food-and-drink/article/taking-night-sauce-online-store-delivers-top-shelf-australian-made-non-alcoholic-drinks" url_new_window="on" align="center" _builder_version="4.17.0" _module_preset="default" width="100%" height="420px" border_color_all="#015cd4" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-17.png" title_text="unnamed-17" url="https://www.drinkstrade.com.au/lyres-italian-spritz-named-best-non-alc-in-san-francisco-spirits-comp" url_new_window="on" align="center" _builder_version="4.17.0" _module_preset="default" width="100%" height="420px" border_color_all="#015cd4" locked="off" global_colors_info="{}"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

Australian-made distilleries are also proud to represent the small-batch, independent ethos which aligns with the Aussie tendency to support one-of-kind artisanal producers over big-name brands.

[/et_pb_text][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-18.png" title_text="unnamed-18" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][/et_pb_image][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

British and Australian brands Seedlip and Lyre’s appear as the most mentioned across media platforms between July-November 21. In the news, Aussie founded Lyres had taken out best non-alcoholic spirit for their Italian spritz at the San Francisco World Spirits Competition. Seedlip took out two non-alcoholic spirit awards in the Australian Drinks Awards held in November 2021.

While we might expect fitness enthusiasts to be discussing the benefits of lowering alcohol consumption online, a deep dive into the different audiences talking about low alcohol brands reveals this is a popular conversation amongst more niche subcultures.

[/et_pb_text][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/04/unnamed-19.png" title_text="unnamed-19" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][/et_pb_image][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

Across twitter, discussions of non-alcohol spirits are popular amongst Australian bookworms. Popular non-alcoholic brands like Lyres and Seadrift use old-fashioned or themed storytelling as part of their branding language—an aesthetic that lets  literary lovers know they ”can enjoy the mirth and merriment of a soiree or shindig” without alcohol. This group is also keen to share with their community the book they are currently reading and a matching mocktail.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_code _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"] [/et_pb_code][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

This trend continues to grow as Aussies aspire for optimal performance at work, in their social and romantic lives, and for their overall wellness. The data shows Aussies celebrating and sharing their alcohol-free experiences with their digital communities, and with the backing from the government and smaller brands taking out big awards, this trend continues to offer Australians an opportunity to get on the wagon.

[/et_pb_text][et_pb_button button_url="https://www.isentia.com/get-to-know-pulsar/" url_new_window="on" button_text="Meet the ANZ Pulsar team " button_alignment="center" _builder_version="4.17.0" _module_preset="default" custom_button="on" button_text_size="16px" button_text_color="#0267ec" button_use_icon="off" global_colors_info="{}"][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" min_height="329px" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_team_member name="Loren Botica" position="Marketing Executive |ANZ" image_url="https://www.isentia.com/wp-content/uploads/2022/04/1626584004850.jpeg" _builder_version="4.17.0" _module_preset="default" header_level="h5" header_font="Roboto||||||||" header_text_align="left" header_line_height="1.5em" position_font="Roboto||||||||" position_text_align="left" position_font_size="15px" position_line_height="1.5em" text_orientation="left" width="30%" max_width="30%" module_alignment="left" height="125px" custom_margin="|29px|||false|false" custom_padding="|0px|||false|false" global_colors_info="{}"][/et_pb_team_member][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.17.0" _module_preset="default" min_height="202px" custom_margin="1px|||||" custom_padding="36px||0px|||" global_colors_info="{}"][et_pb_row column_structure="3_4,1_4" _builder_version="4.17.0" _module_preset="default" min_height="64px" custom_margin="-1px|auto||auto||" custom_padding="||5px|||" global_colors_info="{}"][et_pb_column type="3_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" width="100%" custom_margin="|0px|||false|false" custom_padding="|0px|||false|false" global_colors_info="{}"]
This blog was produced using data from our sister company 
[/et_pb_text][/et_pb_column][et_pb_column type="1_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://www.isentia.com/wp-content/uploads/2022/02/Pulsar-Logo-Black-png.png" title_text="Pulsar-Logo---Black-png" url="https://www.pulsarplatform.com" url_new_window="on" align="right" _builder_version="4.17.0" _module_preset="default" custom_margin="-33px|||-35px|false|false" custom_padding="|||0px|false|false" global_colors_info="{}"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" custom_padding="8px|||||" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_divider _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]" ["post_title"]=> string(69) "Australia gets on the wagon: what's driving low and no alcohol trends" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(49) "social-trends-behind-drinking-behaviour-australia" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2022-04-21 05:00:12" ["post_modified_gmt"]=> string(19) "2022-04-21 05:00:12" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=18663" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Thought Leadership
Australia gets on the wagon: what’s driving low and no alcohol trends

Ready to get started?

Get in touch or request a demo.