fbpx
Blog post
June 24, 2019

Why do we need World Product Day?

Around the world, we have Hug Your Cat Day, Lucky Penny Day, Ditch New Year’s Resolution Day, Play Your Ukelele Day, Oatmeal Nut Waffle Day and Grilled Cheese Day – just to name a few.

Today is World Product Day, in fact the first ever World Product Day to have been held. 

#WorldProductDay which spans 43 countries and incorporates events in 90 cities, grew out of a Product Tank initiative founded and developed 8 years ago in London by Mind the Product.

WPD is a simple concept that aims to ‘Bring together Product Managers from around the world to raise awareness of, and the appreciation for, the craft of product management.’

Which prompts the question, why do we need a World Product Day?  The answer to which, is the fourth industrial revolution.

The First Industrial Revolution used water and steam power to drive production which led to greater levels of urbanisation. The Second, much to the delight of Adam Smith, used electricity to create mass production. The Third used electronics and IT to automate production and popularise personal computing. And now, the Fourth Industrial Revolution is radically expanding on the Third, to power the digital revolution that has been accelerating over the last decade.

The Fourth Industrial Revolution has created a fusion of technology that has crossed the physical and digital divide to drive the commercialisation of personalisation at scale, VR, AR, AI and, in context, positioned product management at the heart of this fourth wave or industrialisation.

So, there you have it and let us be one of the first to wish you a Happy World Product Day.

Richard Spencer, Chief Product Officer at Isentia

Share

Similar articles

object(WP_Post)#7398 (24) { ["ID"]=> int(2174) ["post_author"]=> string(1) "6" ["post_date"]=> string(19) "2019-06-25 01:42:28" ["post_date_gmt"]=> string(19) "2019-06-25 01:42:28" ["post_content"]=> string(3239) "

Our IT teams spend much of their time talking with clients about new ideas and improving user experience. As such, product development is a huge part of their role.

Computer science is as much art as it is science. With that in mind, at Isentia, we try to keep things as simple as possible. We increase our developers’ productivity by training them to avoid code complexity, write simple code and follow good software engineering practices when implementing a solution to a problem.

The goal is to make Mediaportal, our blue ribbon platform, easy to use for both the everyday user and those who log in more sporadically.

After extensive research we uncovered a few home truths:

The Architecture of Information in Mediaportal needed improvement: Users felt that jumping from one important feature to another took too many steps. At the same time, visual complexity made the menu hard to scan.

More intuitive design was required: Certain core functionalities were not prominent, with some users struggling to navigate to popular tabs.

Mediaportal needed a more responsive design: Client feedback from users logging on via lesser-known browsers or smartphones showed that not all Mediaportal functions were easy to navigate. We know how important it is for clients to access Mediaportal throughout the day across multiple devices. As such, our technology requires constant review to ensure Mediaportal remains a platform that delivers insights and news anywhere, anytime.

As such Mediaportal has undergone an overhaul.

At the core of this project, as always, were the clients. We worked closely with more than 35 of them, collecting hours and hours of interviews and testing dozens of different design variations. We listened carefully to their feedback and ensured it was incorporated into every design. The end result? Our teams designed a platform that is intuitive and can be used to its full potential by everyone – from first-time users to our most regular visitors.

Enterprise applications bring a whole domain of complexities when compared to consumer apps, as they usually involve connecting to one or more legacy systems and include a much greater scope. However, complexity does not mean we have to settle for less in design. Instead, a well-designed enterprise application harnesses a greater positive impact for the business.

For more information on our Mediaportal platform and the service we deliver, visit our services page and connect with us.

" ["post_title"]=> string(53) "Design, develop, test. Design, develop, test. Repeat." ["post_excerpt"]=> string(164) "Our IT teams spend much of their time talking with clients about new ideas and improving user experience. As such, product development is a huge part of their role." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(46) "design-develop-test-design-develop-test-repeat" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2019-06-26 00:59:14" ["post_modified_gmt"]=> string(19) "2019-06-26 00:59:14" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(43) "https://isentiastaging.wpengine.com/?p=1831" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
Design, develop, test. Design, develop, test. Repeat.

Our IT teams spend much of their time talking with clients about new ideas and improving user experience. As such, product development is a huge part of their role.

object(WP_Post)#9284 (24) { ["ID"]=> int(1363) ["post_author"]=> string(2) "11" ["post_date"]=> string(19) "2018-10-24 03:26:51" ["post_date_gmt"]=> string(19) "2018-10-24 03:26:51" ["post_content"]=> string(4526) "

Take a peek at Isentia's new look Sydney and Melbourne offices

24 October 2018

Media intelligence and insights leader, Isentia (ASX:ISD) opens its doors to a newly refurbished Melbourne office and shares a sneak peak into its Sydney HQ designed for a new and tech savvy workforce.

SYDNEY

Located on Cleveland Street in Surry Hills, the light-filled Sydney HQ enjoys uninterrupted views of Sydney city and Prince Alfred Park. 

Conveniently located, just a few minutes’ walk from Central Train Station, the office is well connected to bus routes and the soon to be completed light rail. Staff also benefit from newly renovated end-of-trip facilities such as showers, lockers and bicycle parking. 

The vibrant area of Surry Hills is home to a range of cafes and restaurants, gyms, yoga studios and (year-round heated) Prince Alfred Park Pool, with open grass area for unwinding or enjoying a quick break outdoors. 

Isentia HQ benefits from an airy and open plan design creating a sense of community. A newly renovated, open plan kitchen and common area isoften used for Friday drinks, birthday celebrations and friendly (competitive) table tennis matches. Breakout areas, huddle spots, and quiet rooms are available in addition to meeting rooms, making a range of work activity possible – with an innovation lab coming soon!

The office renovations form part of Isentia’s transformation as a tech company. Supporting this are a wide range of career opportunities from CX, product design and development, infrastructure and solutions development to media analysts. 

Isentia Reception in Sydney
Isentia HQ Kitchen includes group tables, ping pong and modern kitchen facilities

MELBOURNE

Last week the team presented a completely redesigned Melbourne office, now housing more than 70 desks for local analysts, sales, client service and editorial team members as well as new glass offices and meeting spaces that encourage natural light to flow to every corner. 

While Sydney will remain Isentia's headquarters, the decision to update the Melbourne office was an easy one says John Bissinella, Head of Client Solutions. "It was important we update the look and feel of our Melbourne office to keep pace with the speed and innovation of our tech. We deliver Australia’s fastest, most comprehensive and reliable media monitoring, intelligence and insights service – it was time for our workspace to be reflective of this.”

We’re excited to share this space with our valued clients who value the rigour with which our insights and intelligence services are delivered, and appreciate hearing from the people who work to deliver their service 365 days of the year.

With a new kitchen and breakout spaces, renovated bathrooms (including showers and change facilities for commuters), as well as improved lighting, flooring and desk layouts, the office promotes greater collaboration between teams and encourages a more flexible work environment.

Melbourne Isentia new look refurbishment

" ["post_title"]=> string(69) "Inside Isentia's Sydney HQ and their newly renovated Melbourne office" ["post_excerpt"]=> string(161) "Isentia (ASX:ISD) opens its doors to a newly refurbished Melbourne office and shares a sneak peak into its Sydney HQ designed for a new and tech savvy workforce." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(68) "inside-isentias-sydney-hq-and-their-newly-renovated-melbourne-office" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2019-07-17 00:40:43" ["post_modified_gmt"]=> string(19) "2019-07-17 00:40:43" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "https://isentia.wpengine.com/?p=1363" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Media Release
Inside Isentia’s Sydney HQ and their newly renovated Melbourne office

Isentia (ASX:ISD) opens its doors to a newly refurbished Melbourne office and shares a sneak peak into its Sydney HQ designed for a new and tech savvy workforce.

object(WP_Post)#9281 (24) { ["ID"]=> int(19120) ["post_author"]=> string(2) "36" ["post_date"]=> string(19) "2022-06-29 06:57:11" ["post_date_gmt"]=> string(19) "2022-06-29 06:57:11" ["post_content"]=> string(19908) "[et_pb_section fb_built="1" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

Alert the media! Audiences are more informed than ever but can there be too much of a good thing? Experts say that the internet has democratised free speech, but when there is too much content to choose from, we're left overwhelmed, trying to escape a boundless house haunted by trolls, clickbait and conspiracy theorists.

 Isentia’s webinar, Misinformation: Stopping the Spread, brought together three expert communicators, journalists, data analysts and fighters of fake news to discuss how PR and comms professionals can best navigate misinformation.   

Follow these tips so your audiences find your communications and social media strategy is informed and reliable.

[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_video src="https://www.youtube.com/watch?v=uAVFZUChcD8&t=2232s" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][/et_pb_video][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

1. Conserve public opinion that uses facts 

While the internet, including social media, can be a hub of helpful information from DIY projects, recipes and tips to fight misinformation… It's also an open platform for anyone to post and publicise anything. Pulsar CEO and Cofounder Fran D'Orazio encourages comms professionals to promote public opinion that's built on a contextually rich foundation so that the everyday scroller sees more than a title and a tagline. 

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_code _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]
[/et_pb_code][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

2. Call out misinformation, even your own

Content creator @sydneyraz, known for his "things to know before you're in your 30s" content, corrected his misinformation post from 2021, where he said you could store your avocados in water to stop them browning. Reputable news outlets, food experts and the FDA responded to his original post, saying this avo hack could actually put you at risk of salmonella and listeria poisoning. Unless misinformation is called out and unreliable content is debunked, media consumers will struggle to know what is correct and who to trust.

3. Seek out the experts

If your misinformation senses are tingling, don't hesitate to send content and questions to groups with expertise in this area. Initiatives like RMIT Factlab and The Disinformation Project investigate misinformation on media platforms. RMIT Factlab takes misinformation Meta has identified, and then fact checks it. They then write an article, post it on their site, and provide it to Meta, who attaches the URL to the original fake news post - offering the opportunity for people to read the truth first. Throughout this process, Meta, using its algorithms, downgrades fake news, so it's not seen as often. "It is better to work with them [Meta], so some misinformation is downgraded, rather than not having a relationship with them," says Sushi Das, Assistant Director of RMIT Factlab. 

4. Share truth

Kate-Hannah of the Disinformation Project recommends equipping people with tools like counterspeech to use in discourse spaces. Think about how stories and fact-checking tools can divert a negative conversation and direct it onto the main issue or reveal more context. Empathy, humour and reminding perpetrators of ill-informed public messaging of the consequences to spreading hate or dangerous speech, are some communication strategies to use.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

5. Ensure a source is reliable 

"Everybody is sort of a publisher now," says Sushi Das. We all deserve to feel like we're in a safe space, but the ungovernable realm of the online world puts safety into question. We are all tapping into our smart devices for news content but the key is having high standards of the publishers and creators whose content you consume. Traditional media is still held to account with regulations to follow and trained journalists on staff - posing a strong force against misinformation. With standards, regulations and trained journalists, their outputs are a strong force against exposure to misinformation. The moment a news story goes online, the context is at risk of being blurred, whether a filter is used or not.

[/et_pb_text][et_pb_code _builder_version="4.17.0" _module_preset="default" min_height="0px" custom_margin="||9px|||" global_colors_info="{}"][/et_pb_code][et_pb_code _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

[embed width="1080" height="450"]https://public.flourish.studio/visualisation/10098209[embed]

[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"]

6. Bring context into the mix

What does context look like in a world still learning to understand the vague guidelines governing online spaces? The devil truly is in the details or the lack of them. Pulsar's recent partnership with Newsguard, "the Internet's trust tool," helps them rate outlets producing news content based on such specific details: their standards of accountability, do they gather info responsibly, and correct their own errors? The results contribute to a credibility score. Data powered by Pulsar show which brands are most susceptible to having misinformation about them distributed online - showing that every sector is vulnerable.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.17.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.17.0" _module_preset="default" locked="off" global_colors_info="{}"]

7. Consider framing

There are multiple ways to frame a conversation or narrative. Kate-Hannah says, "there is a responsibility to tell the truth, but in ways that help people make good decisions." People need to be reading the news, not switching off. When reading or producing news content consider how you want readers to feel, but also what you want them to do with that information. Hannah during the webinar, referred to an instance in New Zealand where exposure in the city of Whangarei to Covid-19 spurred people to get tested even in the intense heat. Hannah holds journalists to account for their negative framing of that event, and offers an alternative, that those lining up to get tested in those conditions are ensuring the safety of their community.        

8. Prioritise what issues you’re going to speak to 

Fran D'Orazio says there is a big job in predicting what narratives will spin out of control, "if you try and attack all the different fronts that get opened on the web, it's difficult to make an impact." Brands must choose what battles to fight and prioritise who should be answered. Develop a response framework for your brand to use when it’s found to be in the middle of a misinformed online dispute. Answer these questions, who are those agitators that need a response and what should they, along with their followers, take away from your response? 

[/et_pb_text][et_pb_text _builder_version="4.17.0" _module_preset="default" locked="off" global_colors_info="{}"]

9. Anticipate rather than confront 

Anticipate the impact of a narrative on particular audiences. If you confront an audience already exposed to a misinformation narrative, they are unlikely to change their mind. If you anticipate them and introduce that audience to a truthful record, you may manage to immunise them once they encounter the myths. 

10. Improve your media and news literacy

It may be your first impulse to hit that share button but "stop and think before you share anything. That share button is a trigger." Sushi Das says, "everyone needs to be aware of themselves." Question what you see and how the content makes you feel. Don't just read a headline and share it with your communities; use resources like First Draft and NewsWhip to better verify what you and your audiences are consuming online. 

Extensive research into misinformation is showing that people are getting splintered into different realities based on the news they consume and the algorithms that continue the pattern of content. By developing our media literacy and sharing the truth with our communities, experts say we can change people's minds before they engage with falsehoods. It Just goes to show, don't keep an avocado in water…or accept everything you see online as fact.

 If you see something that is mis or disinformation, send them to initiatives like, info@thedisinfoproject.org or RMIT Factlab.

Watch Isentia's webinar, "Misinformation: Stopping the Spread", for more.

[/et_pb_text][et_pb_team_member name="Loren Botica" position="Marketing Executive |ANZ" image_url="https://www.isentia.com/wp-content/uploads/2022/04/1626584004850.jpeg" _builder_version="4.17.0" _module_preset="default" header_level="h5" header_font="Roboto||||||||" header_text_align="left" header_line_height="1.5em" position_font="Roboto||||||||" position_text_align="left" position_font_size="15px" position_line_height="1.5em" text_orientation="left" width="30%" max_width="21%" module_alignment="left" min_height="185px" height="223px" custom_margin="|29px|||false|false" custom_padding="|0px|||false|false" locked="off" global_colors_info="{}"][/et_pb_team_member][/et_pb_column][/et_pb_row][/et_pb_section]" ["post_title"]=> string(63) "Building a Communications Strategy in the era of Misinformation" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(63) "building-a-communications-strategy-in-the-era-of-misinformation" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2022-06-30 02:54:11" ["post_modified_gmt"]=> string(19) "2022-06-30 02:54:11" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=19120" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Blog
Building a Communications Strategy in the era of Misinformation
object(WP_Post)#9619 (24) { ["ID"]=> int(18934) ["post_author"]=> string(2) "27" ["post_date"]=> string(19) "2022-04-20 01:45:01" ["post_date_gmt"]=> string(19) "2022-04-20 01:45:01" ["post_content"]=> string(658) "

Credit keeps the world economy moving, with Visa, MasterCard and American Express brand names easily identifiable. As time passes by, we can see a definitive shift taking place, with each of these brands increasingly becoming part of conversations taking place around the world.

This Global Report, powered by Isentia and Pulsar's data, analyses international trends and zeroes in how credit card incentives are discussed in Singapore.

Fill up the form below to download the whitepaper and read more.

" ["post_title"]=> string(77) "[Pulsar Report] Transactions & Reactions: The Online Credit Card Conversation" ["post_excerpt"]=> string(242) "Credit keeps the world economy moving, with Visa, MasterCard and American Express brand names easily identifiable. This Global report sheds light on international trends and zeroing in on how credit card incentives are discussed in Singapore." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(34) "isentia-pulsar-credit-cards-report" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2022-05-12 04:59:23" ["post_modified_gmt"]=> string(19) "2022-05-12 04:59:23" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(138) "https://www.isentia.com/latest-reads/isentia-philippines-the-first-30-days-the-philippine-presidential-race-campaign-period-at-a-glance-2/" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }
Whitepaper
[Pulsar Report] Transactions & Reactions: The Online Credit Card Conversation

Credit keeps the world economy moving, with Visa, MasterCard and American Express brand names easily identifiable. This Global report sheds light on international trends and zeroing in on how credit card incentives are discussed in Singapore.

Ready to get started?

Get in touch or request a demo.