Case Study
RUOK? Day Campaign
R U OK? uses the insights Isentia provides to plan and evaluate its campaigns. Revealing the messages that get attention and how different audiences engage each year.
Blog post
September 3, 2019A Step In The Right Direction
Here at Isentia, wellness is a focus and working in an environment where everyone feels comfortable to speak openly about troubling issues without fear or stigma is important to our culture of inclusivity and respect. We believe being part of an organisation that are advocates for diverse employment and fair treatment are important values and having a healthy mindset is just as important. We also love to lend a hand to local and national fundraising organisations wherever we can and support social issues that resonate with us.
With this in mind, it sparked an idea to combine health and wellness whilst also participating in a charitable activity. We wanted to raise funds for a great cause, get fit and have fun at the same time and so 11 Melbourne Isentians formed a running club and participated in the Run Melbourne 10km. Our charity of choice was White Ribbon.
We trained hard and with the help of Strava, we were able to stay accountable with our training and also track our progress. Running through the Melbourne winter was a challenge in itself, but slowly and surely our fitness and running pace increased week by week and we were feeling confident about the 10km run. Many of us achieved our fastest times, motivating us to continue training and recruit more people into our running club.
Over a three-week campaign, our team collectively raised $1,375 for White Ribbon, it was great so many of our colleagues, friends and family were supportive of us participating in the event as well as supporting this great cause.
Where are we running off to next? Watch this space…
Similar articles
Blog
Three Lessons On How To Build A Positive, Long-Term Reputation In Times Of Crisis
Coronavirus has captured the headlines for the past three months. It has received not only the complete attention of the World Health Organization (WHO) but also governments across six continents. While this crisis has yet to slow down, it has revealed lessons in building a long-term reputation for public and corporate communications professionals. North and […]
Whitepaper
COVID-19: Adapt and Respond
COVID-19 outbreak is evolving around the world and brands have to move quickly. Isentia is here to help with insights on how consumer trends are shifting for brands to adapt and respond.
Whitepaper
The complete crisis management framework – a comprehensive guide to crisis management for organisations
Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
Ready to get started?
Get in touch or request a demo.