Blog post
June 24, 2019

Open Letter To Every Girl: Please, Learn How To Code

Andrea Walsh, the CIO of Isentia, has 20 years experience in tech. Here, she write an open letter to women asking them to learn code:

At last count there was more than 6,500 languages spoken in the world, yet there is one that unites us all: code. If there is a single piece of career advice I would give to any young girl (or woman for that matter) it would be, unequivocally, to learn how to code.

I am fortunate enough to be one of the few female CIO’s in Australia and I would love to be surrounded by more women. The problem is, the pipeline is a little thin. This is not only disappointing for the industry, it is a travesty for those women who are missing out on being a part of one of the most exciting, challenging and exhilarating industries there is to work in.

Technology is the great accelerator the 21st century.

Cloud computing, tablets and smartphones have already transformed how we live and work, but the best is yet to come.

We are on the cusp of a technological revolution.

Soon eye-tracking technology will allow us to control tablet devices with a simple eye movement. We will arrive at work in driverless cars. Smartphones will evolve from mobile computers to revolutionary devices with integrated laser that will turn flat surfaces into touchscreens and with built-in GPS systems so accurate they will measure to the closest centimetre. Before long every family will have their own 3D printing with the ability to custom design everything from iPhone cases to ornaments.

At a time when the tech industry is exploding, sadly there are virtually no women coming through the ranks. Each year IT advisory firm Gartner conducts the world’s largest CIO survey to track senior IT leaders around the globe. Disappointingly, the percentage of women CIO’s recorded in the survey has remained largely static since 2004.

This is more than just a little distressing. It is bad for the industry, and even worse for the economy.

We know intuitively that diversity matters and research has affirmed this thinking time and time again. For example, in 2015 McKinsey published the Diversity dividend highlighting that gender-diverse companies are 15% more likely to outperform others. Perhaps even more interesting to note is that half of the companies listed in the Fortune 10 are women. With technology now an integral of any businesses’ success, surely this healthy representation of women in leadership and obvious return is no coincidence?

As a woman passionate about the contribution females make to the industry, I am heartened by this promise of progress with the big players. But we still have a long way to go.  If the industry as a whole does not change, it won’t reach it’s full potential

Firstly, we need to start engaging future female CIO’s now. My daughter is eight and she is already learning to code.

So should every other 8 year old girl in the country. Digital literacy should be as important as any other form of literacy. We need to generate a movement like Michelle Obama’s #builtbygirls campaign in the US, where all young girls are encouraged to engage with technology early and stay ‘hooked’. We need to make sure coding is no longer relegated to the domain of boys.

We also need to ensure that women in the industry are remunerated appropriately.

The good news is, as far as other industries go the tech sector is faring considerably well. A 2016 report showed that women in technology are paid 8% less than their male counterparts. While parity is still yet to be achieved this is a significant milestone for the industry when across all sectors the national gender pay gap sits at around 16%.

If the industry can see the value women bring and we are bridging the gap in payscales at a much faster rate than other sector, why are we attracting so few women into the field? Campaigner for women in tech, Melinda Gates, has defined the problem as a ‘the leaky pipehole’ that sees females veer away from a technology career pathway as they move through primary school, high school, University and then into the industry. In the US, 57% of professional occupations are held by women, however females are represented in just 25% of computing jobs. In Australia it’s a similar story. A study from Professionals Australia reported 28% female representation in all science, technology, engineering and mathematics-related professions.

Although it is clear that we have a problem on our hands, we have many reasons to remain optimistic. Women like Gates and her comrades – Sheryl Sandberg, Marissa Meyer and Diane Green – are all working to encourage more women into the field. Then there are groups like FITT, a tremendous not-for-profit organisation solely focused on inspiring more women to achieve their career aspirations in technology through strong peer networking programs to guide young women coming through the ranks. I am also buoyed the growing number of girls opting to study STEM at school. Here in NSW for by example, the girls studying either maths or science increased from 5.4% in 2001 to 14.6% in 2014, while the level for boys has only risen from 2.1% to 5.9%. But there’s still work to do.

As a woman who has been fortunate enough to enjoy an enduring, challenging and meaningful career in tech despite the unfavourable odds, I am extremely passionate about seeing other women benefit from the technology explosion and embark on a career in what I can only describe as one of the most exciting, well-paid and sustainable sectors there is.

If you are lucky enough to work in this exciting industry, please share your stories of success with our girls and inspire them. Keeping them engaged will help us achieve the diversity in thinking needed to use technology to solve some of the greatest problems.

Next time a girl asks you for career advice, please share that the secret to future success is simple: learn to code.

Best,

Andrea Walsh, CIO, Isentia

Original published on : Women Love Tech

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Australia has been a hot destination in higher education for international students, but with recent policy changes and growing anxiety around housing, the student journey has seen a shift, impacting intake into the top Australian universities and making the process a bit unpredictable.

In our analysis we also zoom into the Southeast Asian region, where we uncover what priorities drive students from this region to apply at Australian universities, how housing plays a role and what kind of career outcomes they would expect post-study.

In this report we analyse over 3k posts across social and online media to unpack:

  • How Australian universities are navigating a "crisis of governance" and public trust, with intense media scrutiny on budget deficits, leadership accountability, and long-term financial sustainability.
  • How the rapid integration of AI is seen as both a transformative academic toolkit and an existential threat, forcing institutions to prioritise AI literacy and redesign assessments to combat risks like deep fakes and academic misconduct.
  • How shifting Australian migration policies have made policy safety the primary concern for Southeast Asian students, influencing how they weigh university reputation against visa hurdles and long-term career ambitions.

Reflecting on the media reporting from 2025 provides institutions with the tools to craft communication strategies that address both the domestic demand for accountability and the international student's need for security and value.


Please fill in the forms below and access our reports to get a deeper insight on audience sentiment and behaviour when deciding an education and career in Australia.

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Access the ANZ insights report here

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Analysing Australia’s higher education landscape in 2025

A deep dive into how global audiences perceive Australian higher education and the university sector with a spotlight on the SEA region.

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The media landscape is accelerating. In an era where influence is ephemeral and every angle demands instant comprehension, PR and communications professionals require more than generic technology—they need intelligence engineered for their specific challenges.

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Announcing Lumina: The purpose-built AI suite for PR, Comms, and Public Affairs

An intelligent suite of AI tools trained on the language, workflows, and realities of modern public relations and communications.

Ready to get started?

Get in touch or request a demo.