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Blog post
June 24, 2019

Open Letter To Every Girl: Please, Learn How To Code

Andrea Walsh, the CIO of Isentia, has 20 years experience in tech. Here, she write an open letter to women asking them to learn code:

At last count there was more than 6,500 languages spoken in the world, yet there is one that unites us all: code. If there is a single piece of career advice I would give to any young girl (or woman for that matter) it would be, unequivocally, to learn how to code.

I am fortunate enough to be one of the few female CIO’s in Australia and I would love to be surrounded by more women. The problem is, the pipeline is a little thin. This is not only disappointing for the industry, it is a travesty for those women who are missing out on being a part of one of the most exciting, challenging and exhilarating industries there is to work in.

Technology is the great accelerator the 21st century.

Cloud computing, tablets and smartphones have already transformed how we live and work, but the best is yet to come.

We are on the cusp of a technological revolution.

Soon eye-tracking technology will allow us to control tablet devices with a simple eye movement. We will arrive at work in driverless cars. Smartphones will evolve from mobile computers to revolutionary devices with integrated laser that will turn flat surfaces into touchscreens and with built-in GPS systems so accurate they will measure to the closest centimetre. Before long every family will have their own 3D printing with the ability to custom design everything from iPhone cases to ornaments.

At a time when the tech industry is exploding, sadly there are virtually no women coming through the ranks. Each year IT advisory firm Gartner conducts the world’s largest CIO survey to track senior IT leaders around the globe. Disappointingly, the percentage of women CIO’s recorded in the survey has remained largely static since 2004.

This is more than just a little distressing. It is bad for the industry, and even worse for the economy.

We know intuitively that diversity matters and research has affirmed this thinking time and time again. For example, in 2015 McKinsey published the Diversity dividend highlighting that gender-diverse companies are 15% more likely to outperform others. Perhaps even more interesting to note is that half of the companies listed in the Fortune 10 are women. With technology now an integral of any businesses’ success, surely this healthy representation of women in leadership and obvious return is no coincidence?

As a woman passionate about the contribution females make to the industry, I am heartened by this promise of progress with the big players. But we still have a long way to go.  If the industry as a whole does not change, it won’t reach it’s full potential

Firstly, we need to start engaging future female CIO’s now. My daughter is eight and she is already learning to code.

So should every other 8 year old girl in the country. Digital literacy should be as important as any other form of literacy. We need to generate a movement like Michelle Obama’s #builtbygirls campaign in the US, where all young girls are encouraged to engage with technology early and stay ‘hooked’. We need to make sure coding is no longer relegated to the domain of boys.

We also need to ensure that women in the industry are remunerated appropriately.

The good news is, as far as other industries go the tech sector is faring considerably well. A 2016 report showed that women in technology are paid 8% less than their male counterparts. While parity is still yet to be achieved this is a significant milestone for the industry when across all sectors the national gender pay gap sits at around 16%.

If the industry can see the value women bring and we are bridging the gap in payscales at a much faster rate than other sector, why are we attracting so few women into the field? Campaigner for women in tech, Melinda Gates, has defined the problem as a ‘the leaky pipehole’ that sees females veer away from a technology career pathway as they move through primary school, high school, University and then into the industry. In the US, 57% of professional occupations are held by women, however females are represented in just 25% of computing jobs. In Australia it’s a similar story. A study from Professionals Australia reported 28% female representation in all science, technology, engineering and mathematics-related professions.

Although it is clear that we have a problem on our hands, we have many reasons to remain optimistic. Women like Gates and her comrades – Sheryl Sandberg, Marissa Meyer and Diane Green – are all working to encourage more women into the field. Then there are groups like FITT, a tremendous not-for-profit organisation solely focused on inspiring more women to achieve their career aspirations in technology through strong peer networking programs to guide young women coming through the ranks. I am also buoyed the growing number of girls opting to study STEM at school. Here in NSW for by example, the girls studying either maths or science increased from 5.4% in 2001 to 14.6% in 2014, while the level for boys has only risen from 2.1% to 5.9%. But there’s still work to do.

As a woman who has been fortunate enough to enjoy an enduring, challenging and meaningful career in tech despite the unfavourable odds, I am extremely passionate about seeing other women benefit from the technology explosion and embark on a career in what I can only describe as one of the most exciting, well-paid and sustainable sectors there is.

If you are lucky enough to work in this exciting industry, please share your stories of success with our girls and inspire them. Keeping them engaged will help us achieve the diversity in thinking needed to use technology to solve some of the greatest problems.

Next time a girl asks you for career advice, please share that the secret to future success is simple: learn to code.

Best,

Andrea Walsh, CIO, Isentia

Original published on : Women Love Tech

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The Australian Competition and Consumer Commission has published anti-greenwashing guidelines for businesses making environmental and sustainability claims. Despite these efforts, media coverage of greenwashing, particularly focusing on senate inquiries and regulatory court cases against major offenders, continues to expose brands and industries stretching the truth in their sustainability messaging. This exposure is causing a growing disconnect between consumers and corporations, as audiences increasingly call out misleading practices and question the authenticity of corporate sustainability claims.Isentia’s sister brand, Pulsar conducted recent research exploring media and public discourse around sustainability. Part of this report examines how greenwashing is covered in the news and on social media, particularly in relation to the broader sustainability discourse. Let’s investigate those themes in more depth here.

Social media data is decreasing while online news activity re-engages, indicating incident-led conversations. Regulatory bodies like the ACCC, and state and federal governments are tackling greenwashing by identifying major corporate offenders and their misleading actions, such as 'recyclable' packaging, carbon credit misuse, lack of transparency in fossil fuel investments, and exploitation of government climate programs. Audience conversations often align with news coverage on these matters.
The term in Australia particularly gained traction among social audiences around November 2022 when the UN called out the Australian government for allowing the use of carbon offsets in corporate emissions reduction strategies. News of the apparent collusion between the government and large corporations has caused public faith and trust in both to dwindle. As these stories emerge, Australia's positive sustainability impact on the international stage is significantly undermined.

https://twitter.com/janegarcia/status/1591662729664004099

When we look at which sectors are most discussed within the greenwashing topic, energy, finance, and food take the lead.

Much of the discussion regarding the energy and finance sectors emphasises their interconnectedness, particularly the investment by financial institutions, including super funds, in environmentally harmful industries. Despite some super funds claiming to offer options that avoid unsustainable investments, reports have revealed that they collectively hold millions of shares in the fossil fuel industry. 

Many industries are being criticised for using carbon credits, such as REDD+ offsets, to appear more sustainable. Advertising, marketing, and public relations also play a significant role in promoting misleading sustainability initiatives, thereby contributing to greenwashing. However, stakeholders are aware that the advertising and communications industries have a huge impact on the profitability and success of an industry or product. The European Union’s Product Environmental Footprint classification system, for example, has been criticised by Australia’s wool industry for being unfair to wool products and for greenwashing. This, they argue, not only undermines the pursuit of a green transition within fashion but also damages a vital industry.

Mercer stands out as a most mentioned brand within the topic of greenwashing. This is due to ASIC pursuing a civic penalty case against them which alleged they misled members about its sustainability investments. This is groundbreaking for audiences to witness as it would be the first time the consumer watchdog has taken a company to court for alleged greenwashing.

https://twitter.com/BillHareClimate/status/1630404986130808833

Much of the conversation focuses on misinformation and lack of transparency in communication and marketing. Certifications like Fair Trade are being questioned, particularly for products like chocolate, and eco-certification for farmed salmon. It particularly muddies the waters for political figures when they get entangled with brands coming under scrutiny for such greenwashing.

https://twitter.com/JosieMcskimming/status/1750987402691362858

Furthermore, some companies feature in the media conversation due to their involvement in a senate enquiry initiated in March 2023, with a report expected by June 28th this year. 

Analysis of the ANZ reveals a shift in mindset, with consumers emphasising individual actions for solutions like composting or guerilla campaigns on mislabelled environmentally friendly salmon products. Grassroots and individual activism leading to actions like divestment from conflicting companies. Community groups like uni student clubs showcase how groups with shared values and experiences can make noise and incite change with how universities invest. However, there are ongoing debates as to whether it’s the role of sectors like higher education or Super Funds to prioritise the environmental implications of their decisions.

The rise in curiosity around greenwashing highlights the growing consumer demand for transparency and genuine sustainability from brands. As regulatory scrutiny and public awareness increase, brands must ensure their sustainability claims are genuine or face reputation damage.

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Blog
The Eco-Spin Cycle: how brand’s sustainability claims come out in the wash

Regulators are cracking down on corporate greenwashing, but what does media discussion reveal about its impact on brand-consumer relations?

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As the spotlight on sustainability intensifies year by year, it has become a focal point for legislators, media entities, and audiences worldwide.

This dynamic environment demands that brands and institutions elevate their standards in messaging and actions, holding them accountable like never before. For professionals in the PR & Comms realm, it is imperative to grasp not only how sustainability is being discussed but also the potential pitfalls, such as greenwashing, and gain a profound understanding of the diverse audiences receiving these messages.

Explore over 20 beautifully crafted pages of data visualisation that illuminate audience insights sourced from social media, news outlets, and search engines. Gain valuable perspectives on how one of the defining issues of our time is being discussed and understood.

Our exploration of this crucial topic delves deep into uncovering insights that are indispensable for crafting effective strategies, both tactical and long-term:

-Unraveling trends in the sustainability conversation

-Assessing brand & industry reputations

-Navigating greenwashing & misinformation

-Understanding the diverse audiences of sustainability

To access these insights, simply fill in the form

Download now

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Blog
Sustainability: Mapping the Media & Public Conversations

From accusations of greenwashing to the role of misinformation, we explore the comms landscape around sustainability.

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