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January 19, 2021

5 reasons why Isentia’s Daily Briefings should be your chosen news fix

Wake up with a synopsis of your media coverage and take control of your day

You probably already check the news every morning and every time you consume content, your browser, mobile apps and ‘recommended reads’ get to know more about your consumption preferences. How do you break out of your opt-in preferences to get a 360-degree view of a particular topic at any point in time?

As the leading provider of traditional, social and online media intelligence in Asia-Pacific, our focus is providing what’s needed in an evolving media landscape. Our Daily Briefings product is a mix of technology and people and delivers an editorially curated snapshot of the news important to your organisation, each day.

Daily Briefings enable you to gain an understanding of any of your chosen topics, allowing you to see what’s being said about that topic in the media. You can learn industry-based news and find out what’s happening across the broader industry. Daily Briefings also helps you discover if key publications and journalists are reporting on certain topics.

Here are the 5 top reasons why Isentia’s Daily Briefings should be your chosen news fix each day.

1. Save time and get a 360-degree snapshot of a particular topic

We know how busy your day can be, and we want to save you time. We sift through thousands of articles and compile your priority media clips that shape your daily activities. Daily Briefings is available 362 days a year, with time savings of up to 21 hours per week, giving you the tools to better respond, react and focus your efforts on the things that matter.

The implementation of a new production platform means accelerated efficiencies and delivery of relevant content, ensuring your Briefing is delivered promptly – as early as 4am weekdays and 5:30am on weekends. We’re here to make sure you get the most out of your service.

2.  Customisable brand and frequency options

New campaign? Change of business structure? Daily Briefings bring you the most important news on your chosen topics across TV, newspapers, social media, online and radio. We can update your Briefing requirements as often as needed, from alternating headings or sections to requesting clips outside your usual scope. Delivery is available in either HTML, plain text or Word formats for up to 7 days a week – including national and state public holidays.

Essential for any brand or organisation who wants to stay informed with a specific issue, industry, brand or topic, we provide you with a sleek designed Briefing that’s suited to your requirements.

As no organisation is the same, we’ve defined an optimal price point through research and market analysis that accommodates for varying budgets and scope requirements.

We want to ensure you’re always kept informed with the media that matters to you.

3. Conveniently delivered to your inbox before you start your day

Daily Briefings conveniently gives you a succinct summary of the day’s key media items each morning, before you even reach your desk. Be informed of the news that’s been published overnight plus conversations and stories that could trend throughout the day and into tomorrow.

We prevent early morning stress by doing the heavy lifting for you – early morning delivery means you get a head start on your day, allowing more time for a response or prioritising your days’ media activities. Being mobile-friendly, you can read your Briefing while on the go to ensure you don’t miss a beat.

4. A relevant, editorially curated summary

Briefings is a critical daily news summary, with relevant media that matters to you. Reach all members of your organisation, and ensure your multiple stakeholders are kept informed at the right time with the content that’s relevant to them.

Our expert editors, identify and summarise coverage around your key topics from TV, newspapers, social media, online and radio and send you a comprehensive update that looks beautiful on your desktop or mobile device. With our editorially curated Daily Briefing, you’ll be up-to-date with the latest headlines and informed with the main issues facing your organisation and industry. 

5. Easy to read and navigate

The professional, clean design of Briefings makes reading across any device a breeze. More than just a summary – Daily Briefings are conveniently organised into sections to present the information in a concise and digestible way. An executive summary, key statistics, industry overview, and more can be added to your briefing so you can have an additional layer of intelligence into the topics you want to stay across.

Daily Briefings allows you to focus on your organisation, a particular industry or societal hot topic for a series of weeks or months. They’re a great way to keep your finger on the pulse of a specific topic that may impact the market or your organisation.

How Daily Briefings is different

In times of crisis, Isentia supports and assists organisations to navigate through challenging times and the onset of COVID-19 has been no different. Since the beginning of COVID-19, we have provided our clients with a complimentary COVID-19 Daily Briefing to help make sense of the abundance of media coverage. Our Briefing has helped organisations stay informed in a time when uncertainty is high and staying up to date is of the utmost importance. Our clients have expressed their gratitude for our complimentary value add services during COVID-19 as you can see below:  

“Big thanks to the team for giving us this incredible level of dedicated support. With so much happening in the news at the moment, it is a big job trying to manage what is going on and making sure we are keeping our stakeholders abreast of what is happening.” C&K -The Creche and Kindergarten Association.

“The cleverly crafted COVID-19 Daily Briefings from Isentia have been my saviour.” CoreLogic making the most of our editorially curated COVID-19 Daily Briefings to cut through the noise and to continue to support its customers during these challenging times.

Daily Briefings is a great way to get a curated summary of your media coverage delivered directly to your inbox every morning. 

If you would like to discover how this service can inform and power your organisation, get in touch with us.

www.isentia.com/daily-briefings

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The Australian Competition and Consumer Commission has published anti-greenwashing guidelines for businesses making environmental and sustainability claims. Despite these efforts, media coverage of greenwashing, particularly focusing on senate inquiries and regulatory court cases against major offenders, continues to expose brands and industries stretching the truth in their sustainability messaging. This exposure is causing a growing disconnect between consumers and corporations, as audiences increasingly call out misleading practices and question the authenticity of corporate sustainability claims.Isentia’s sister brand, Pulsar conducted recent research exploring media and public discourse around sustainability. Part of this report examines how greenwashing is covered in the news and on social media, particularly in relation to the broader sustainability discourse. Let’s investigate those themes in more depth here.

Social media data is decreasing while online news activity re-engages, indicating incident-led conversations. Regulatory bodies like the ACCC, and state and federal governments are tackling greenwashing by identifying major corporate offenders and their misleading actions, such as 'recyclable' packaging, carbon credit misuse, lack of transparency in fossil fuel investments, and exploitation of government climate programs. Audience conversations often align with news coverage on these matters.
The term in Australia particularly gained traction among social audiences around November 2022 when the UN called out the Australian government for allowing the use of carbon offsets in corporate emissions reduction strategies. News of the apparent collusion between the government and large corporations has caused public faith and trust in both to dwindle. As these stories emerge, Australia's positive sustainability impact on the international stage is significantly undermined.

https://twitter.com/janegarcia/status/1591662729664004099

When we look at which sectors are most discussed within the greenwashing topic, energy, finance, and food take the lead.

Much of the discussion regarding the energy and finance sectors emphasises their interconnectedness, particularly the investment by financial institutions, including super funds, in environmentally harmful industries. Despite some super funds claiming to offer options that avoid unsustainable investments, reports have revealed that they collectively hold millions of shares in the fossil fuel industry. 

Many industries are being criticised for using carbon credits, such as REDD+ offsets, to appear more sustainable. Advertising, marketing, and public relations also play a significant role in promoting misleading sustainability initiatives, thereby contributing to greenwashing. However, stakeholders are aware that the advertising and communications industries have a huge impact on the profitability and success of an industry or product. The European Union’s Product Environmental Footprint classification system, for example, has been criticised by Australia’s wool industry for being unfair to wool products and for greenwashing. This, they argue, not only undermines the pursuit of a green transition within fashion but also damages a vital industry.

Mercer stands out as a most mentioned brand within the topic of greenwashing. This is due to ASIC pursuing a civic penalty case against them which alleged they misled members about its sustainability investments. This is groundbreaking for audiences to witness as it would be the first time the consumer watchdog has taken a company to court for alleged greenwashing.

https://twitter.com/BillHareClimate/status/1630404986130808833

Much of the conversation focuses on misinformation and lack of transparency in communication and marketing. Certifications like Fair Trade are being questioned, particularly for products like chocolate, and eco-certification for farmed salmon. It particularly muddies the waters for political figures when they get entangled with brands coming under scrutiny for such greenwashing.

https://twitter.com/JosieMcskimming/status/1750987402691362858

Furthermore, some companies feature in the media conversation due to their involvement in a senate enquiry initiated in March 2023, with a report expected by June 28th this year. 

Analysis of the ANZ reveals a shift in mindset, with consumers emphasising individual actions for solutions like composting or guerilla campaigns on mislabelled environmentally friendly salmon products. Grassroots and individual activism leading to actions like divestment from conflicting companies. Community groups like uni student clubs showcase how groups with shared values and experiences can make noise and incite change with how universities invest. However, there are ongoing debates as to whether it’s the role of sectors like higher education or Super Funds to prioritise the environmental implications of their decisions.

The rise in curiosity around greenwashing highlights the growing consumer demand for transparency and genuine sustainability from brands. As regulatory scrutiny and public awareness increase, brands must ensure their sustainability claims are genuine or face reputation damage.

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Blog
The Eco-Spin Cycle: how brand’s sustainability claims come out in the wash

Regulators are cracking down on corporate greenwashing, but what does media discussion reveal about its impact on brand-consumer relations?

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As the spotlight on sustainability intensifies year by year, it has become a focal point for legislators, media entities, and audiences worldwide.

This dynamic environment demands that brands and institutions elevate their standards in messaging and actions, holding them accountable like never before. For professionals in the PR & Comms realm, it is imperative to grasp not only how sustainability is being discussed but also the potential pitfalls, such as greenwashing, and gain a profound understanding of the diverse audiences receiving these messages.

Explore over 20 beautifully crafted pages of data visualisation that illuminate audience insights sourced from social media, news outlets, and search engines. Gain valuable perspectives on how one of the defining issues of our time is being discussed and understood.

Our exploration of this crucial topic delves deep into uncovering insights that are indispensable for crafting effective strategies, both tactical and long-term:

-Unraveling trends in the sustainability conversation

-Assessing brand & industry reputations

-Navigating greenwashing & misinformation

-Understanding the diverse audiences of sustainability

To access these insights, simply fill in the form

Download now

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Blog
Sustainability: Mapping the Media & Public Conversations

From accusations of greenwashing to the role of misinformation, we explore the comms landscape around sustainability.

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