Expansion, protection and the influence of earned media
In 2018 we witnessed ball tampering in the men’s Australia cricket team, the allegations that the ATO was seizing funds that weren’t owed from taxpayers, the announcement of a Royal Commission into the safety and care in aged care facilities.
There are two things that this series of events, and many more like them, have in common. Firstly, all were extensively scrutinised and reported on by the media, and secondly, they all reflect how failures picked up by the media in such a way can cause considerable reputational damage.
With 2019 well and truly underway, businesses need to be armed and prepared with strategies to combat potential media issues and recognise the value of media monitoring in overcoming (or benefiting from) the challenges and opportunities that the media’s power provides.
The pace, onslaught and influence of media is growing
Traditional news, social media, online sources and the variety of different influencers continues to diversify and driving decision making more than ever before.
For 31% of millennials, the information on social media is their primary news source
For the wider Australian population, social media as a primary news source increased from 14% to 17% between 2017 to 2018
57% of Australians rank the assessments of social media in their top 3 buying influences
51% favour traditional news formats, down from 55% last year.
With traditional media news formats decreasing in popularity and social media news formats growing, the media is more accessible and the ability to exert leadership to audiences is easier than ever before.
Earned media will influence decisions
Alongside the growing media landscape is the prominence of earned media. Ensuring reach, awareness and customer engagement, the prevalence of earned media means content, commentary and opinions on a company are more widely dispersed. As a result, media influencers have more power than ever to sway public opinions and impact a business’s reputation.
From quoted CEO’s to big-name journalists, the new earned media influencer could hold more power in 2019 if this trend continues.
Protect your business through media monitoring
In 2014, Forbes Insights found that reputation is a key business challenge for 88% of executives and the World Economic Forum found that companies consider 25% of their market value reflective of their reputation.
Without crisis management, the risk of the media impacting your reputation is significantly higher than without any crisis management plan. This is because early warning systems mitigate crisis and the impact risk has on your reputation.
Media monitoring is vital for company reputation and ensuring communicators stay alert, manage risk, analyse the mediascape and make proactive, market effective decisions. In examining and tracking trends, media monitoring identifies influences and communicators, measures success, ensuring for reputation, crisis and risk management.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Global recognition for Isentia at 2019 AMEC awards with golden wins to take home
Sydney, Australia – Isentia (ASX: ISD) has cemented its global leadership in research, measurement and insights by winning five awards at the 2019 AMEC International communication Effectiveness Awards, announced in Prague.
The AMEC Awards celebrate the exceptional work and accomplishments of research, measurement and analytics for businesses and government campaigns. For the fifth consecutive year, Isentia has picked up numerous awards for work with clients, including golds for Most impactful client recommendations, Best measurement of consumer communications, Best measurement in the public and not-for-profit sectors and Best use of integrated communication measurement/research categories.
Isentia Chief Insights Officer Khali Sakkas said the award wins highlight the strength of Isentia’s team and its innovative work in partnership with clients in Asia Pacific.
“AMEC is the only truly international awards in the measurement space. Winning these accolades in categories for most impactful, and best integrated communications research highlights Isentia’s strength as a global player in research and measurement,” she said.
“Our unique approach, in blending technology and our people’s in-depth experience, is what makes us different and ensures we discover the most impactful insights for our clients. I couldn’t be more thrilled that our pedigree in research and measurement has been recognised by the industry.”
Isentia CEO, Ed Harrison, said, “I’m very proud to be leading a team of this calibre that continues to shine on a global scale. These accolades come at a time of great transformation, focused on delivering world-class, market-centric products and innovative technologies to ensure we remain leaders in the global insights and measurements industry.”
The awards were presented overnight at the AMEC Global Summit on Measurement in Prague, the key global conference on innovation in communications evaluation. These wins build on Isentia’s AMEC record, and reinforce the company’s leadership across Asia Pacific.
-ENDS-
For more information, please contact: Graham White Howorth, OPR Agency 0404 840533
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Media Release
Global recognition for Isentia at 2019 AMEC awards
Global recognition for Isentia at 2019 AMEC awards with golden wins to take home
Every stakeholder relationship is different, and managing them effectively takes more than a one-size-fits-all approach.
From campaign planning to long-term engagement, having the right tools and strategy in place can make the difference between missed connections and meaningful impact.
This guide covers:
Identifying and understanding your key stakeholders
Mapping and modelling for influence and engagement
Equipping your team to maintain and grow strategic relationships
Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters.
In too many organisations, relationship management is still built around tools designed for customer sales. CRM systems, built for structured pipelines and linear user journeys, have long been the default for managing contact databases. They work well for sales and customer service functions. But for communications professionals managing journalists, political offices, internal leaders and external advocates, these tools often fall short.
Stakeholder relationships don’t follow a straight line. They change depending on context, shaped by policy shifts, public sentiment, media narratives or crisis response. A stakeholder may be supportive one week and critical the next. They often hold more than one role, and their influence doesn’t fit neatly into a funnel or metric.
Managing these relationships requires more than contact management. It requires context. The ability to see not just who you spoke to, but why, and what happened next. Communications teams need shared visibility across issues and departments. As reporting expectations grow, that information must be searchable, secure and aligned with wider organisational goals.
What’s often missing is infrastructure. Without the right systems, strategic relationship management becomes fragmented or reactive. Sometimes it becomes invisible altogether.
This is where Stakeholder Relationship Management (SRM) enters the conversation. Not as a new acronym, but as a different way of thinking about influence.
At Isentia, we’ve seen how a purpose-built SRM platform can help communications teams navigate complexity more confidently. Ours offers a secure, centralised space to log and track every interaction, whether it’s a media enquiry, a ministerial meeting, or a community update, and link it to your team’s broader communications activity.
The aim isn’t to automate relationships. It’s to make them easier to manage, measure and maintain. It’s about creating internal coordination before the external message goes out.
Because in today’s communications environment, stakeholder engagement is not just a support function. It is a strategic capability.
Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]
