Don’t be deceived by the tip of the iceberg
Likes, shares, comments and retweets. These social media metrics are often used by marketers to measure the performance of their campaigns or contents. However, this is just the tip of an iceberg. In this whitepaper, Isentia reveals why.
Marketing Specialist – Lead Gen at Isentia
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.
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The Your Right to Know Campaign was established in response to deteriorating media freedom. It’s prompted an unprecedented collaboration between competitors. All in an effort to call for reforms to protect public interest from Australia.
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This study covers online discussions relating to a beauty advertisement called Pandemic Effect. It showed a woman’s physical transformation – including having dark under eyes, pimples, growing facial and body hair, and gaining weight amid the pandemic. It came under fire as netizens called it out for body shaming, being out of touch, and insensitive. […]
When the COVID-19 pandemic in Ho Chi Minh City has getting more and more complicated, the continuous social distancing directives by the Government have grown concerns among consumers, leading to panic shopping. This has been causing shortages of goods and price disturbances. Isentia, Asia-Pacific’s Award-Winning Media Intelligence and Insights platform, has looked into the most […]
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