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Whitepaper
December 3, 2020

The Rise of Gaming and eSports

The gaming industry has grown from being a source of entertainment to becoming a mainstream platform for brand partnerships and advertising. The COVID-19 pandemic has further strengthened gaming across all platforms as a popular hobby, allowing brands to make themselves known in this new market. 

From casual mobile games to competitive computer games broadcasted worldwide, games have transformed into a platform where audiences have also become a potential target market for brands big and small, ranging from fast-food chains to luxury fashion brands.

In this whitepaper, we explore:

  • The shift in consumer behaviour in gaming during the pandemic
  • How brands are using gaming platforms for partnerships
  • Virtual eSports events
  • Key trends in mobile gaming

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