The gaming industry has grown from being a source of entertainment to becoming a mainstream platform for brand partnerships and advertising. The COVID-19 pandemic has further strengthened gaming across all platforms as a popular hobby, allowing brands to make themselves known in this new market.
From casual mobile games to competitive computer games broadcasted worldwide, games have transformed into a platform where audiences have also become a potential target market for brands big and small, ranging from fast-food chains to luxury fashion brands.
In this whitepaper, we explore:
Fill up the form below to download the whitepaper and read more.
Your submission was successfully received and someone will be in touch shortly.
We are fast approaching one of the largest health undertakings in 60 years, since the move to eradicate polio in the 1950’s. Australia’s vaccination initiative presents a mammoth challenge for everyone, particularly communicators. From government at all levels, to aged and health care services, to logistics providers as we distribute the vaccine; to the business […]
The COVID-19 pandemic has placed incomparable high demands on the pharmaceutical and healthcare industry and its ability to adapt and respond has intensely demonstrated its capacity to bring about their research, solutions, and innovations to the global stage faster than expected. While we have experienced businesses fluctuate in demand due to the lockdowns and quarantines, […]
In Southeast Asia (SEA), the strict movement control restrictions this year due to the COVID-19 pandemic was expected to hit the automotive industry hard, as with other industries regionally and globally. Or so assumed. A study of digital journalism coverage and social media postings in key Southeast Asian countries, namely Singapore, Malaysia, Indonesia, Philippines, Thailand […]
In Southeast Asia, the Covid-19 pandemic has become the biggest challenge for many industries and economies. Businesses are struggling with maintaining their distribution channels while practicing social distancing. Under this circumstance, banks and financial service entities’ role was to help economies avoid downfalls and businesses overcome difficulties caused by the pandemic. On the other hand, […]
Get in touch or request a demo.