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This report aims provides insight into the Banking Industry in Vietnam. We look into people's preferences into their customer experience; using either traditional or digital banks, we deep dive into the topics driving social conversations about the banking industry, and the top mentioned brands related to the banking industry in Vietnam.

We have explored the latest trends and unpacked the current situation faced by the digital banking industry in Vietnam.

Download the whitepaper and read more.

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Media Monitoring is more than just a buzz word 

There are many common misconceptions about media monitoring that need to be cleared up sooner rather than later to give your brand the best chance of positive PR. Rather than letting your company succumb to the myths and misinformation being spread around, here are three of the most prevalent misunderstandings and the fact behind the fiction:

There's more to media monitoring than the digital platforms.

Myth #1 - You only need digital

While digital platforms are becoming more important to media monitoring, this is by no means the only area you need to be covering. Tweets, online newspapers and blogs are of course crucial, but so too are traditional media options, like local newspapers, talkback radio and other offline sources.

In fact, the best way to approach your media monitoring strategy is to accept that digital and traditional media are commonly connected, rather than separate features. For instance, social is often used as an extension to broadcast offerings, according to a study from Nielsen.

Here at Isentia, we understand that all platforms are important. No matter how small. 

Myth #2 - Only the big publications matter

For many companies, getting the brand name or products mentioned on a national radio show or published in a country-wide newspaper can mean a big break. Alternatively, a negative story across these major platforms could result in a significant blow to your reputation and profitability.

It is clear, then, that keeping tabs on the big media players is crucial. However, while some media monitoring providers will focus on national newspapers, big brand radio shows and other major publications, these strategies could be missing an important element.

National publications can give you a clear picture of what millions of consumers are reading, thinking and discussing, but this is unlikely to give you much information on what the local people believe.

If your business operates in a rural or remote location, you need to be tracking the local publications.

If your business operates in a rural or remote location, you need to be tracking the local publications - no matter how small. Similarly, even newspapers circulating in smaller parts of big cities can provide a significant level of insight, if only you are aware of their readership and content.

Myth #3 - Listening is the most important part

While media monitoring is critical for business success, listening to the conversations about your brand and industry is far from the be-all and end-all to your strategies.

Once you have uncovered a relevant story or discussion, it's not enough to simply stand idly by and learn from the experience. Taking the next step involves getting an insightful and useable report, deciding on relevant and effective action and getting involved in the discussions.

Of course, this is all easier said than done, but with the right media monitoring tools, you can get started with your best foot forward. Click here to check out some of our services so that you can be on the right track! 

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A look into the changing consumption of news, and believability

It’s not a new statement to say we’ve shifted the way we consume or engage with news. However, it’s often forgotten that this shift isn’t occurring at a ‘moment in time’, it continues. While whether we click, scroll or turn a page, how we choose to consume our media is also more interesting when considering how this changes the behaviors or trust surrounding this activity.

‘When we are no longer able to change a situation- we are challenged to change ourselves ‘– Viktor E. Frankl

Much like the saying ‘you are what you read’, is our chosen method of consumption a reflection of our identity and which does our level trust in what we read, depend on the format.

While it may be easy to image an older generation still pouring over the news within a double page spread, every generation is playing its part in this shift. Looking at Australia specifically, the younger generation is still driving the most change but is this perhaps only a result of never relying on ‘one’ channel for news.

We look into how the landscape has changed, and what else can be unearthed.

Key findings in the shift of the media landscape   

• The growth of stories format and the shift to online videos, audios, images and live streams
• Digital rival’s TV for news consumption
• Social media has replaced ‘serious news’ with the trending, the viral and the buzzworthy
• The news cycle is now 24/7
• There has been a significant increase in fake news and a shift in the amount of trust people have in news
• Australians get their news from the following sources:

• Facebook 41%
• FB Messenger 11%
• WhatsApp 10%
• Instagram 9%
• Snapchat 5%
• 6 out of 10 New Zealanders read news content online and audiences spend almost 3 hours per watching broadcast TV

Trending news

With unlimited access to news and a 24/7 news cycle, people have to find a way to process the information. News happens instantaneously now and what happens today is often forgotten tomorrow.  In the world of social media, most scroll through their newsfeed and only stop to look at topics and buzzworthy or trending stories that are relevant to their current situation. Not only that, watching short video clips that provide main headlines and brief conclusions are on the rise.

Fake news

A recent study conducted by the News and Media Research Centre revealed that 73% of Australian news consumers have experience a range of fake news including:

• Poor journalism (40%).
• Politically or commercially fabricated news (25%)
• Stories pushing a political agenda (38%);
• Advertorial (33%);
• Satire (25%); and
• The use of the term ‘fake news’ to discredit the media (37%)

Those who mainly use online news as their news source were more susceptible to encountering fake news compared to print and TV and as a result, their trust in the news has diminished.

The number of stories labelled ‘fake news’ seems to be increasing almost as quickly as our concern about it. The term has been used for everything from hoaxes and satire, to contentious articles, and genuinely false information. After a data search was conducted for the number of fake news mentions across broadcast, press and online across ANZ, it was discovered Australia had a significantly higher mention rate over a 6-month period in comparison to New Zealand especially across broadcast. Over November, December and January we saw a large spike in fake news mentions across the ANZ region, especially across online - this could be as a result of Facebook being in the spotlight around fake news stories on their platform and several inquests happening during this time.

With this data it can be assumed that with so much fake news being reported, our trust in news will be affected.

Trust in news

'Trust in the news is up — but there's still only a 50-50 chance you'll trust me on that', ABC News Online

The trust in news on social media remains low however trust is highest in established news brands, public broadcasters and print newspapers. Consumers seek quality, credibility and reputation when seeking out the news and albeit its use has been declining since 2016, television is still the most popular platform for news consumption. Although there is mistrust, consumption of news on social media is very much on the rise and although there has been a steady hold with the decline in traditional formats, it could be considered ‘a new balancing act’ as it becomes the norm for digital news consumption behaviours to coexist alongside more traditional means.

Shift in demographics

A study conducted by Western Sydney University outlines younger Australians are the ones driving change in terms of news consumption and below are some interesting facts from the study:

• YouTube is their preferred social media platform (37 per cent), Facebook (15 per cent) Instagram (10 per cent) and Snapchat (6 per cent)
• They do not trust news organisations and are not reading print newspapers
• They engage with news stories as it makes them feel happy and motivated and knowledgeable
• They think news organisations don’t understand young people’s lives and don’t cover the issues that matter to them.
• Social media is a popular news source, but they are not confident about spotting fake news online

Paywalls

Trust leads to payment for news and those who pay for print newspapers or online news sources are much more likely to trust news than people who don’t pay for it. Australians remain overwhelmingly reluctant to pay for online news as there is so much information readily available for free. But when they do pay, they expect more than just the headlines – with trust in the brand and in-depth news analysis being the primary reasons that they would be willing to pay. Interestingly, although print runs are decreasing, their overall readership is not. The combined print and online readership of newspapers has been growing steadily over the past few years. One of the main reasons for the increased discussions around paywalls are due to businesses having a loss in net profit. As a result of this, businesses are introducing an online paywall, to “win back” their lost net profit. After some analysis, we found mentions around paywall to be increasing month on month in New Zealand as it is becoming more of a topical conversation in the land of the long white cloud. Comparatively, Australia are also discussing paywall however the more prominent conversations were earlier this year (February and March) and have been declining since. Could paywalls and digital subscription services be the future of receiving online content and news?

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Isentia’s analysis of stakeholder reactions to the NSW Budget across 11 key sectors.

The 60-second summary

In his fourth budget, handed down on Tuesday, Treasurer Daniel Mookhey prioritised cost-of-living assistance for New South Wales residents.

In response to rising fuel prices and three interest rate increases, the government announced a $100 discount on car registration, a reduced toll cap, and frozen Opal fares. The budget also includes a record $10.3 billion commitment to health and a significant increase in funding for domestic violence services.

In reaction to the announcements, stakeholders responded with caution rather than celebration. Economic growth forecasts have been revised down to 1%. The budget has returned to deficit, and property tax revenue is declining. 

Industry groups broadly described the budget as careful and responsible, while advocates for renters, farmers, the homeless and people with disabilities criticised the limited support. Groups representing the almost 3 million people who live in regional New South Wales - almost one-third of the state’s population - felt the budget fell short for the regions.

And with a state election approaching in early 2027, many stakeholders indicated they will continue to advocate for additional measures from the Minns government.

The numbers at a glance

Key figures highlighted by stakeholders:

$10.3 billion Health funding increase (4 yrs)	$561.4 million Transport Affordability Package
$100 Off private car registration	$50 Weekly toll cap (down from $60)
$184.1 million Domestic & family violence boost	$9.2 billion New & upgraded schools
$6.5 billion Electric buses (10 yrs)	$116.7 billion Total infrastructure pipeline
$2.3 billion 2026-27 deficit	1.0% Growth forecast (down from 2.5%)

Sector scorecards

Cost of living relief [Mixed]

The budget’s headline announcement is a 12-month, $561.4 million Transport Affordability Package, offering $100 off private car registration, a reduced weekly toll cap from $60 to $50, Opal fares frozen at 2025 prices, and the removal of toll administration fees. 

Additionally, $557.1 million was committed to the Home Energy Saver scheme, continuing the interest-free loans for households to install energy-saving upgrades. 

The New South Wales public sector is the largest employer in Australia, so a $1,000 bonus for 120,000 government workers was well received by the Public Service Association and for  public servants living in Sydney. The bonus comes off the back of the announcement that Sydney’s CPI had exceeded 4 per cent since this time last year. 

Australia’s peak industry association, the Australian Industry Group, described the cost-of-living measures as a sensible response, acknowledging current economic challenges, noting that the relief is intended to be temporary.

"Today's NSW Budget treads carefully, given the challenging economic times ahead for the State's economy."

— Helen Waldron, NSW State Head, Australian Industry Group

Leading community services organisation Social Futures welcomed the support but cautioned that it is limited, noting that lower public transport fares and tolls primarily benefit urban areas, and that low-income households remain at risk. 

And the Insurance Council of Australia expressed concern that the Emergency Services Levy continues to rise, with NSW households and businesses carrying the load, set to pay $1.5 billion this year. 

Health and mental health [Mixed]

The NSW health sector received the largest commitments in this year’s budget, with a $10.3 billion increase over four years. This increase includes 9,000 additional health workers, and an $11.9 billion building program for 32 hospitals and 2,500 extra beds. 

The industry group representing NSW general practitioners welcomed support for patient transitions out of hospital, funding for rural travel, and the Thriving Kids and ADHD initiatives.

"GPs can help to cure a healthcare system struggling under the burdens of an ageing population, an epidemic of chronic disease, and a growing need for mental health care."

— Dr Rebekah Hoffman, RACGP NSW & ACT Chair

The doctors’ union was more guarded in its response, with the Australian Salaried Medical Officers Federation (ASMOF) welcoming the funding but stating it does not address the core issue of recruiting and retaining staff, as NSW continues to offer the lowest doctor salaries in Australia.

"Doctors, nurses and other health professionals have kept the public health system functioning under enormous pressure, but dedication is not a workforce plan."

— Dr Nicholas Spooner, President, ASMOF NSW

The NSW branch of the Australian Medical Association took the criticism further, with NSW AMA claiming the government’s health funding has gone backwards in real terms, due to health inflation rising at 4.9 per cent. 

"The NSW Government has promised 9,000 additional health workers, including paramedics, nurses and allied health staff, but there is no mention of doctors. That is a serious gap in today’s Budget."

— Dr Fred Betros. President, AMA NSW 

Mental health groups expressed concerns about their stakeholders being overlooked in this year’s budget. The Mental Health Coordinating Council welcomed crisis funding, but stated the budget relies too heavily on hospitals to deliver services. 

"Mental health reform cannot rely primarily on hospitals and crisis responses."

— Dr Evelyne Tadros, CEO, Mental Health Coordinating Council

NSW’s Network of Alcohol and Other Drugs Agencies (NADA) also criticised the government for not addressing priorities from the 2024 Drug Summit, leaving over 100,000 people waiting for treatment.

Housing, property and homelessness [Negative]

Housing was the most challenged area in the budget announcement. The government highlighted planning reforms, an expanded Pre-Sale Finance Guarantee, and funding for Modern Methods of Construction. 

Community housing group, Faith Housing and the Planning Institute of Australia viewed these as positive steps. However, the Urban Development Institute raised concern over an $8 billion reduction in property tax revenue.

"The lack of direct investments in supply-side initiatives in this Budget will make it harder for us to turn around the housing crisis."

— Stuart Ayres, CEO, UDIA NSW

The peak body for property developers in Australia, Urban Taskforce described the budget as a missed opportunity to increase housing supply, and the Property Council warned that additional federal tax changes could further reduce the number of new homes. 

Homelessness and tenant advocates were more critical. Homelessness NSW described the housing package as insufficient, and the Tenants' Union noted that the government holds $2.5 billion in renters' bonds, forgoing up to $200 million annually in interest.

"We should not let the pursuit of budget savings punish the state's most vulnerable people by putting off meaningful investment in housing and homelessness."

— Amy Hains, A/CEO, Homelessness NSW

The Retirement Living Council welcomed the removal of foreign surcharge duty on large retirement village projects, describing retirement living as essential infrastructure.

Domestic violence and social services [Positive]

A $184.1 million increase put forward by the government would raise funding by 50% across six frontline domestic and family violence programs, marking the largest core funding boost for the sector in over a decade. 

The Male Family Violence Prevention Association, or “No to Violence”, had advocated for this change, and welcomed the recognition of programs directly addressing men who use violence.

"Men's Behaviour Change Programs play a vital role in stopping violence at the source."

— Phillip Ripper, CEO, No to Violence

The NSW Council of Social Service (NCOSS), NSW’s peak social services body, responded to the announcements positively. They welcomed funding for award wage increases for community workers and enhanced patient travel support, while advocating for increased investment in preventative measures.

"This Budget lays the groundwork for deeper investment in people and communities."

— Cara Varian, CEO, NCOSS

Community groups like Uniting NSW.ACT and Social Futures agreed, stating the budget missed an opportunity to invest in early support to prevent families from reaching crisis.

Infrastructure and construction [Mixed]

While the government highlighted a $116.7 billion infrastructure pipeline, industry stakeholders pointed to a downward trend. Infrastructure Partnerships Australia reported a $1.1 billion reduction in infrastructure funding, but characterised this as a deliberate measure, rather than neglect.

"The Budget isn't flash, it doesn't hand out treats like confetti, but it does deliver a sizeable serving of sensible government."

— Adrian Dwyer, CEO, Infrastructure Partnerships Australia

Construction industry groups expressed concern, with the NSW Civil Contractors Federation (CCF NSW) warning that without a consistent pipeline, skilled workers may relocate interstate and become costly to attract back.

"This State Budget reflects an underwhelming level of infrastructure investment relative to the scale of NSW's growth needs."

— Kylie Yates, CEO, CCF NSW

The NSW Master Builders Association and the Housing Industry Association were more optimistic, noting increased housing approvals and welcoming the emphasis on prefabrication and materials supply.

Business and industry [Mixed]

Business groups acknowledged the Treasurer’s fiscal discipline but noted a lack of direct support. 

Business NSW welcomed the $4.1 billion workers’ compensation premium freeze for employers but highlighted the absence of a payroll tax cut and no changes to the Emergency Services Levy.

"The Government is expecting to collect an additional $1 billion in payroll tax – or about $25,000 per eligible business – pushing more of the tax burden onto employers at a time they can least afford it."

— Daniel Hunter, CEO, Business NSW

Unions NSW viewed the budget differently, describing the end of the wage cap and the return of hospitals and prisons to public management as positive outcomes for workers.

"We are seeing the dividend of a government that understands the value of essential workers."

— Mark Morey, Secretary, Unions NSW

Regional NSW and agriculture [Negative]

Perhaps the strongest criticism on budget night came from regional stakeholders across the state. The Country Women’s Association of NSW stated the budget prioritised those living in Sydney, with significant funding for Western Sydney hospitals, schools, and transport, while regional roads, maternity services, and mobile coverage were not addressed.

"Billions for Western Sydney. Crumbs for the bush. The Budget does not lie."

— Tanya Jolly, State President, CWA of NSW

NSW Farmers also criticised the budget, stating it was repeating previous announcements and not in support of the sector’s goal of reaching a $30 billion industry by 2030. Both groups indicated they will make regional NSW a key campaign platform ahead of the 2027election.

"Producers are facing generational challenges and what we've seen today is a recycled response that does nothing to address the issues that matter most."

— Xavier Martin, President, NSW Farmers

Education and early learning [Mixed]

The budget included education commitments of $9.2 billion, including over 260 new and upgraded schools, with a quarter of the funding to be directed to regional areas. 

Education workers unions welcomed the move to make tens of thousands of teaching positions permanent. However, the early learning sector received no immediate funding boost, noted by the Independent Education Union. They cited the absence of promised support for community preschools, although an announcement is expected soon.

"It's time for wages that properly value the work of community preschool staff."

— Carol Matthews, Branch Secretary, IEUA NSW/ACT

Energy, environment and transport [Positive]

The budget outlined $6.5 billion over ten years to build electric buses and depots in NSW, a measure supported by unions for supporting local manufacturing. 

The continuation of funding to households looking to make energy savings was mostly well received, with $557.1 million promised for the Home Energy Saver program.

Further to this, the budget looks to unlock up to $77 billion in private investment through the Electricity Infrastructure Roadmap. Master Builders of NSW emphasised the benefits of the funding, creating regional construction jobs with the rollout of renewable energy projects.

Legal and justice [Negative]

The NSW Police were promised funding across a range of initiatives in a challenging period for law and order in the state. In reaction to the funding announcements, the Police Association of NSW (PANSW) welcomed the $108.8 million investment targeting digital infrastructure and crime-fighting technology. However, the union pushed for more workplace reform and funding for front-line resources. 

To the contrary, the legal sector expressed dismay about being excluded from infrastructure spending. The Law Society of NSW stated the legal profession was overlooked in the budget’s building program, with no funding for key asks such as safe rooms for victims or digital court upgrades. 

"Our members will be disappointed that the court system was allocated a meagre share of the $116.7 billion in state infrastructure investments through to 2030."

— Ronan MacSweeney, President, Law Society of NSW

Community Legal Centres NSW further noted that $3.5 million promised under a national agreement for community legal practice a year ago remains unfunded.

"People cannot pay their rent with promises, and community legal centres cannot deliver services with funding that has never arrived."

— Sarah Marland, Executive Director, Community Legal Centres NSW

Mining and resources [Positive]

The resources sector responded positively, highlighting in statements that mining royalties are projected to reach $3.4 billion next year. The Association of Mining and Exploration Companies (AMEC) welcomed the continuation of the Critical Minerals Royalty Deferral Scheme and progress on land access reform, while emphasising the need for faster project approvals.

"There's no better way to improve productivity than approving projects quicker."

— Warren Pearce, CEO, AMEC

The NSW Minerals Council had a similar sentiment but took the opportunity to criticise the federal government for recent inflation and interest rate hikes and proposed changes to capital gains tax and negative gearing. They pointed to the claim that the NSW budget will now lose at least $8.4 billion in foregone property-related taxation revenues, and that mining royalties will need to help cover that gap. 

The winners and losers

Stakeholders point to the positives and negatives out of this year’s Budget. 

WINNERS

LOSERS

Nurses, midwives and essential public workers — the wage cap is gone, with pay rises of 16–28% over three years and a $1,000 cost-of-living payment for 120,000 staff. Drivers and commuters — $100 off rego, a $50 weekly toll cap, frozen Opal fares and scrapped toll admin fees. Women and children escaping violence — a 50% funding lift across six frontline domestic violence programs. First home buyers — average savings of $20,400, with about 30,000 more expected to benefit next year. Hospital patients — $11.9 billion to build 32 new and upgraded hospitals and 2,500 extra beds. Older people downsizing — foreign surcharge duty waived on large retirement village and build-to-rent projects. Local bus manufacturing — $6.5 billion to build electric buses and depots in NSW.

Renters — the government forgoes up to $200 million a year in interest on $2.5 billion of held bonds. People sleeping rough — homelessness advocates call the $224 million housing package “crumbs”. Young people without a home — no new investment in specialist homelessness services since 2012. Farmers and the bush — no new transformational funding; “billions for Western Sydney, crumbs for the bush.” Businesses — no payroll tax or Emergency Services Levy relief, with payroll taking up about $1 billion. Insurance holders — the Emergency Services Levy is forecast to raise $1.5 billion, up 66% over five years. Drug and alcohol services — the 2024 Drug Summit priorities go unfunded as 100,000 people wait for treatment. Community legal centres — $3–3.5 million promised a year ago, still undistributed.

What this means for communicators

This budget is defensive in nature, presented as a relief budget to the people of New South Wales. With growth slowing, inflation continuing to rise, and an election approaching in March 2027, the government is prioritising measures that directly impact voters, such as everyday costs for fuel, tolls, fares, and power bills, over large new projects.

 Cost-of-living measures, health funding, and domestic violence spending are expected to be central to the government’s messaging in the coming days and weeks. 

A clear pattern in stakeholder reactions is the divide between metropolitan and regional interests. Regional groups, including the CWA, NSW Farmers, and rural health and legal groups have consistently expressed concerns about being overlooked, and have noted Sydney projects receiving significant funding. This regional grievance is likely to become a prominent narrative in the lead-up to the election.

Housing remains another hot issue for the government. Industry representatives warn that housing supply is stagnating and the tax base is shrinking, while homelessness and tenant advocates argue that vulnerable groups are being overlooked. 

With both ends of the spectrum - from developers to welfare organisations - claiming ongoing dissatisfaction, housing will be a persistent challenge for the Minns government. 

The opposition has characterised the budget as evidence that NSW is regressing, suggesting that housing, regional services, and business costs will shape the election debate as we head into 2027. A clear understanding of audience groups and what drives them will be key to success for any government in such uncertain times. 

---

For real-time monitoring of the budget reactions and the journey to the 2027 state election, register here and we'll reach out to you.

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