This is not a list of what to do to be more successful. Or a list about the highly successful morning habits of CEOs and CIOs.
Instead, it’s a call-out to others who read the titles of articles like these on a Monday and sometimes feel exhausted by the amount of additional ‘work’ that is actually recommended to be more productive or successful.
But, it’s not about being lazy either, in fact Australia was listed in Collective Hub’s Top 15 of the world’s most productive countries, so as a nation we still like to get things done.
This is, however, a question as to whether our push for productively has blurred into so many areas of life that we’ve forgotten why we strive to be increasingly efficient in the first place. Are we now too focused on volume, rather than value?
For example, in the last week alone we’ve seen the launch of a five-minute workout video series, been served an ad for an app which gives you the world’s best nonfiction books in bite-sized formats and scrolled past a ‘mindfulness in microseconds’ Instagram post.
While squeezing more into everyday life is a common challenge (and arguably a goal) for many professionals, it does present an interesting behavioural shift where we start to use smart technology to speed up activities that perhaps we shouldn’t.
Working in the always-on media Industry, we work with some of the most pressed-for-time people on a daily basis.
These communications and marketing professionals are dealing with huge amounts of fragmented media across channels that sometimes need urgent attenuation or action, particularly in times of crisis. However, this is where our technology thrives – it puts in the hard yards for them. Crunching huge volumes of data, providing the tools to report, alert, shred and more, and helping to give back time that should be spent on the more important strategic tasks, away from a computer.
From a professional standpoint this could mean more time for pitching ideas, benchmarking results against business strategy or presenting to the board. This is where value is achieved – with time spent on activities that need extra thinking space and deserve focus. From a personal standpoint, this may mean taking time back to pick up the kids from school, getting to yoga or simply enjoying a cup of tea in silence.
It’s not a case about fitting more into the day, but about filling your day with more valuable activities. Smart technology holds so much power in helping us spend less time on task-based needs like emails, to-do lists and life admin to free up the time for (hopefully) more than a ‘mindfulness in microseconds’ quick fix.
Remember, effort is not the same as impact.
ANZ Marketing Manager at Isentia
Creative and strategic marketing professional with experience in planning and delivering end-to-end marketing campaigns across multi-channel platforms. As a Marketing Manager at Isentia, Vittorio loves creating educational content for the media and communications industry.