Blog
The push to be ‘on’ by 6am
This is not a list of what to do to be more successful. Or a list about the highly successful morning habits of CEOs and CIOs.
What I’m talking about here is how traditional media ignited a social media conversation between Elon Musk and Mike Cannon-Brookes, and as a result brought the world’s largest lithium ion battery to South Australia.
What I find to be really interesting and what our media analysis shows, is that a conversation between two business people – that would normally be had in private and reported on ‘after the fact’ – played out for a public audience to witness in what could really be described as real time. This in turn created a compelling news event that was amplified by traditional media.
Once we saw political commentary, from Malcolm Turnbull, this traditional media exposure really began to peak. So what we see here is a significant interplay between traditional and social media until it really became a mushroom cloud of activity. The rest, as they say, is history.
What we were able to do in our media analysis is interpret and analyse the data from all of those mediums, radio, television, online/internet and social media, and determine some distinctive insight into the story. What we have here at Isentia is a single platform to access all of those data points/coverage.
On a side note, what excites me personally is how a problem solver was able to really take the challenge on and circumvent the traditional process of politics and negotiation, or at the very least shorten it. A true example of disruption!
What did you learn from Tesla’s ‘history in the making’ power play in 2017?
Asha Oberoi
Head of Insights, Australia
ANZ Marketing Manager at Isentia
Creative and strategic marketing professional with experience in planning and delivering end-to-end marketing campaigns across multi-channel platforms. As a Marketing Manager at Isentia, Vittorio loves creating educational content for the media and communications industry.
This is not a list of what to do to be more successful. Or a list about the highly successful morning habits of CEOs and CIOs.
New Zealand’s top 10 ceos have been revealed in the launch of Isentia’s new Leadership Index: The Impact of Presence.
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