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Australia’s vast distances from west to east coasts, typically means most visitors to the country prioritise the east coast for their travels, aspiring for the touristic photos with either the iconic Sydney Opera House, the Great Ocean Road or the Great Barrier Reef. Ironically, none of these iconic landmarks were named the number one place to visit, but Margaret River – a town in the south-west of the wildflower state took the trophy. The badge of honour was awarded as the best place to visit in the Asia-pacific for 2019 by travel authority, Lonely Planet – trumping other idyllic places in New Zealand and Singapore.

It marks the first time an Australian tourism spot has taken the top award in fifteen years and according to Tourism WA, in the year ending December 2018, Margaret River alone had 1,690,800 visitors - an increase of 8.9 per cent on the previous year.

The New Sporting Capital

This accolade brings Western Australia even more into the spotlight.

Perth has recently taken the sporting capital crown from Melbourne (the original sporting capital) after hosting impressive crowd-pleasing events including the recent 2^nd game of the State of Origin which attracted 15,000 interstate visitors. Other blockbuster slate of fixtures includes the English soccer giants Manchester United and Leeds United heading to Optus Stadium next month, followed by Perth’s first Bledisloe Cup match between the Wallabies and All Blacks in August. These are all on top of the weekly AFL fixtures. Heading into summer, the Fed Cup and ATP World Cup will bring the world’s best tennis stars to Perth as well as the ICC Women’s T20 World Cup.

The McGowan government will continue to seek out these world class events with recently expressing interest to bid for Australia to host the FIFA Women’s World Cup as well as potentially steal the NRL grand final from the east coast in 2021. As interstate visitors are spending an average $1006 for every trip and international tourists splashing out $2280 each visit, these events will result in a healthy injection of tourism into the local economy and will mark 2019 as the biggest year on record in sport for WA.

Local Tourism At Its Finest

Perth, Margaret River and their surrounding cities have received some serious praise in the past months, with over 900 media mentions across broadcast, online and print in the past month alone. With the cities hosting events such as Gourmet Escape in Margaret river, Truffle Kerfuffle, Jazz by the Bay in Dunsborough, the Drop Music Festival in Busselton and the Margaret River Pro to name a few, it is easy to understand the reasons why people from all over Australia and the world are taking time out to visit. Local hoteliers and Perth based tourism providers are also taking advantage of the increased exposure to WA tourism as their businesses thrive.

Perception And Reputation

Interestingly, the reputation and perception of Perth has also been a talking point in recent months with discussions around the quality of Perth for a place to live, work, visit, study and/or invest. These conversations have been particularly apparently across online channels with 67 per cent of media mentions occurring from 1^st April through to 30^th June 2019. Mentions across press were a distant 2^nd with 30 per cent during this period. Despite there being largely positive views of Perth held by those who live outside WA, the Committee for Perth states Perth residents are slow to recommend the city to outsiders.

If you’d like to understand the media lens on any topic, brand or audience, get in touch with us today. 

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There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers?

To navigate this landscape, public relations professionals don't need generic tools, but rather technology that speaks their language, and addresses the realities of a changed media and informational landscape.

That is why we're unveiling Lumina AI View, the latest addition to our intelligent suite of AI tools from Isentia. Trained specifically on the workflows and challenges of modern PR & communications, Lumina AI View helps you understand exactly what AI knows about you, and how it learned it.

A new standard for AI visibility

AI View tracks your citation strength and source quality alongside those of your competitors, giving you a clear view of where you hold authority and where you have gaps.

Lumina AI View maps your AI reputation from the ground up, allowing you to:

• See which sources matter: When tools such as ChatGPT or Gemini discuss your organisation, which outlets do they cite? Track your source footprint over time and view the impact of key target media on how you’re discussed. We measure your citation strength and source quality alongside those of competitors, giving you a clear view of where you have authority and where you have gaps.
• Gain industry-specific insight: Your competitors get cited from Financial Times and Bloomberg. You get cited on Reddit. Each brings opportunity – and risk. Discover how you measure up against industry standards, and target the sources that actually influence how AI represents you.
• Catch narrative shifts early: AI responses change when new sources appear, sentiment shifts, or old controversies resurface. Get alerts when citation patterns change suddenly, before they impact the way you’re perceived by stakeholders.

Measure your progress: From media monitoring to full media intelligence

Lumina AI View is built on the principle that insights get stronger with repeated measurement. To help you maintain a clear view of your reputation, our proprietary scoring system provides regular updates that show you:

• Evolving trends in how sources cite your organisation
• Competitive standing and benchmark metrics
• Where models differ in information presented, and sources cited 

Whether you run it weekly, on-demand, or whenever you need a check-in, patterns will emerge, trends will become clear, and you will build a baseline that makes any sudden narrative changes both comprehensible and the prerequisite to action.

Lumina AI View is part of Lumina AI, a comprehensive suite of AI tools built specifically for communicators. Our Lumina suite evolves traditional media monitoring into narrative intelligence, enabling you to truly understand how perceptions form, evolve, and impact your reputation.

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Get in touch to register your interest and see what Lumina AI View can do for you.

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