Disneyland and Ocean Park are two major theme parks in Hong Kong. As two must-go amusement parks, price increase were announced by both parks in November and December 2015. While Disneyland increased its price by 8%, Ocean Park had an 11% increase. Different voices were heard from Hong Kong netizens and Mainland netizens on the topic.
A downfall for Hong Kong
When Hong Kong Disneyland first announced its price increase in November 2015 it created a huge buzz across the internet, mostly commenting on related articles. Most Hong Kong netizens see Disneyland as a focus for tourists and is inconsiderate of local communities. As Shanghai Disneyland opening date approaches, both Hong Kong and Mainland netizens believe that there will be a significant downfall for Hong Kong Disneyland and the price increase would be the last opportunity for the park to perform well. As the ticket price reaches HK$539, Tokyo Disneyland, Shanghai Disneyland, and even Ocean Park become the top choices for Hong Kong netizens. It is obvious that price is netizens’ main concern and they would rather spend a little more to travel across the border for Disneyland or go to Ocean Park for free on birthdays.
The Other Side of Hong Kong Disneyland
However, a professor at the Nicholson School of Communication, Jonathan Matusitz, supports Disneyland by pointing out that Hong Kong Disneyland has made its effort to integrate itself into the community. The Hong Kong Disneyland ticket price was initially lowered following the Asian Financial Crisis and SARS epidemic. In another words, the price increase would be baby steps to bring the price point to Disneyland’s average. In the beginning Disneyland realized that the themes were not attracting Mainland visitors because they were not familiar with the habit and culture. As an effort to please Mainland visitors, Chinese culture was added to many aspects of the park. For example, Mickey was dressed in Red Mao suit and buildings were altered to fit the belief of Feng Shui (the ancient Chinese study of arrangements).
Hong Kong or Shanghai?
On February 3, 2016, Shanghai Disneyland announced its ticket prices at RMB370 (about HK$438) on non-peak days and RMB499 (about HK$591) on peak days. In another words, Shanghai is the cheapest Disneyland in the world on non-peak days, yet more expensive than Hong Kong Disneyland on peak days. Hot debate on the Disneyland topic rises once again between Hong Kong netizens and Mainland netizens after the announcement, mostly commenting on related articles. While Mainland netizens laugh and say that “nobody will go to Hong Kong this time”, Hong Kong netizens reply by saying “Thank you shanghai, Hong Kong Disneyland is ours again”. Two different voices were observed among Hong Kong netizens with one preferring Shanghai Disneyland regardless, and another saying it’s time to support Hong Kong Disneyland. Some netizens prefer Shanghai Disneyland because Hong Kong Disneyland is way too small and boring. Interestingly, the decrease of Mainland visitors becomes the priority for those who support Hong Kong Disneyland and the heavy price seems to be forgotten.
As more details on Shanghai Disneyland is yet to come, netizens’ preference between Shanghai and Hong Kong is expected to change with every new announcement. With less than 4 months to go, it will be interesting to see what Shanghai and Hong Kong will do to attract their new target visitors.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Australia’s
vast distances from west to east coasts, typically means most visitors to the
country prioritise the east coast for their travels, aspiring for the touristic
photos with either the iconic Sydney Opera House, the Great Ocean Road or the
Great Barrier Reef. Ironically, none of these iconic landmarks were named the
number one place to visit, but Margaret River – a town in the south-west of the
wildflower state took the trophy. The badge of honour was awarded as the best
place to visit in the Asia-pacific for 2019 by travel authority, Lonely Planet
– trumping other idyllic places in New Zealand and Singapore.
It marks
the first time an Australian tourism spot has taken the top award in fifteen
years and according to Tourism WA, in
the year ending December 2018, Margaret River alone had 1,690,800 visitors - an
increase of 8.9 per cent on the previous year.
The New Sporting Capital
This accolade
brings Western Australia even more into the spotlight.
Perth has recently
taken the sporting capital crown from Melbourne (the original sporting capital)
after hosting impressive crowd-pleasing events including the recent 2nd game of the State of Origin which attracted 15,000 interstate visitors. Other
blockbuster slate of fixtures includes the English soccer giants Manchester
United and Leeds United heading to Optus Stadium next month, followed by
Perth’s first Bledisloe Cup match between the Wallabies and All Blacks in
August. These are all on top of the weekly AFL fixtures. Heading into summer,
the Fed Cup and ATP World Cup will bring the world’s best tennis stars to Perth
as well as the ICC Women’s T20 World Cup.
The McGowan
government will continue to seek out these world class events with recently
expressing interest to bid for Australia to host the FIFA Women’s World Cup as
well as potentially steal the NRL grand final from the east coast in 2021. As interstate
visitors are spending an average $1006 for every trip and international
tourists splashing out $2280 each visit, these events will result in a healthy
injection of tourism into the local economy and will mark 2019 as the biggest
year on record in sport for WA.
Local Tourism At Its Finest
Perth,
Margaret River and their surrounding cities have received some serious praise
in the past months, with over 900 media mentions across broadcast, online and
print in the past month alone. With the cities hosting events such as Gourmet
Escape in Margaret river, Truffle Kerfuffle, Jazz by the Bay in Dunsborough,
the Drop Music Festival in Busselton and the Margaret River Pro to name a few,
it is easy to understand the reasons why people from all over Australia and the
world are taking time out to visit. Local hoteliers and Perth based tourism
providers are also taking advantage of the increased exposure to WA tourism as
their businesses thrive.
Perception And Reputation
Interestingly, the reputation and perception of Perth has also been a talking point in recent months with discussions around the quality of Perth for a place to live, work, visit, study and/or invest. These conversations have been particularly apparently across online channels with 67 per cent of media mentions occurring from 1st April through to 30th June 2019. Mentions across press were a distant 2nd with 30 per cent during this period. Despite there being largely positive views of Perth held by those who live outside WA, the Committee for Perth states Perth residents are slow to recommend the city to outsiders.
If you’d like to understand the media lens on any topic, brand or audience, get in touch with us today.
"
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Blog
Go Wild In Western Australia
Australia’s vast distances from west to east coasts, typically means most visitors to the country prioritise the east coast for their travels, aspiring for the touristic photos with either the iconic Sydney Opera House, the Great Ocean Road or the Great Barrier Reef.
The C-suite is now expected to be the face of the brand, the primary storyteller, and a digital thought leader. But despite the pressure to post more, engagement on executive content is plummeting.
Why? Because in a feed flooded with AI-generated thought leadership and corporate updates, audiences have developed a "BS detector." They are scrolling past and looking for something else.
In our recent "Future of Measurement" webinar, Prashant Saxena, VP of Revenue & Insights, SEA, pinpointed that it’s not about posting more, but about getting real. Being authentic is a daily ritual, it’s not just a buzzword.
Where do C-Suite leaders go wrong?
Why do so many capable leaders struggle to build traction on LinkedIn?
1. The "corporate bot" syndrome
Many executives treat LinkedIn like a press release distribution channel. Their posts are perfectly grammatically correct, sanitized by three layers of PR approval, and utterly devoid of personality. If your post sounds like it could have been written by any CEO in any industry, it’s not doing its job.
2. Delegating too much
It is standard practice for executives to have ghostwriters. However, the mistake lies in delegating the perspective. When a leader completely hands off their LinkedIn presence to a team without providing personal voice notes, opinions, or raw thoughts, the content feels hollow. Audiences waste no time in picking up how artificial something reads or sounds.
3. Broadcasting, not engaging
Many "Creator CXOs" view social media as a megaphone rather than a telephone. They drop a piece of "thought leadership" and leave. They don't reply to comments, they don't engage with other creators, and they don't show up in the messy, human conversations happening in the comments section.
The ritual of being authentic: A 3-step framework
During the webinar, Prashant broke down the solution into a "daily ritual of authenticity." It’s a practical framework to move from being a "corporate bot" to "trusted leader."
1. Signal the Right Values: Values mean more than titles
The Shift: Instead of sharing company wins ("We hit Q3 targets!"), share the why behind the decisions.
The Tactic: When you post about a new initiative, explain the difficult trade-offs you faced or the core value that drove the decision. What was the moral compass of the decision made?
2. Share the "Behind-the-Scenes": Perfection is intimidating; progress is inspiring.
The Shift: Move away from only posting the "highlight reel."
The Tactic: Share the messy middle. Did a product launch almost fail? Did you have to pivot your strategy? Posting about a challenge you are currently navigating (or recently overcame) invites empathy and engagement that a polished success story never will.
3. Leverage Third-Party Proof Points: Validation is stronger when it comes from others.
The Shift: Stop being the only one talking about how great your company is.
The Tactic: Elevate the voices of your employees, customers, and partners. Repost an employee’s win with your personal commentary on why you’re proud of them. It shows you are listening and that your leadership has a tangible impact on real people.
C-Suite leaders who “get it”
Who is actually doing this well? Here are a few leaders who have mastered the art of engagement by being human first and executives second.
1. Satya Nadella (CEO, Microsoft)
Why he wins: Signaling values. Satya rarely posts generic corporate updates. His content is deeply philosophical and tied to his core mission of empathy and empowerment. Even when discussing AI or cloud computing, he frames it through the lens of human impact. He doesn't just sell Microsoft; he sells a worldview that people want to align with.
2. Melanie Perkins (CEO, Canva)
Why she wins: Behind-the-Scenes reality. Melanie is famous for sharing the rejection letters and the "no's" she received in the early days of Canva. By sharing the struggle, she makes her massive success feel earned and relatable. She frequently highlights the culture and the team (the "Canvanauts") rather than just her own accolades.
3. Ryan Holmes (Founder, Hootsuite)
Why he wins: Third-party proof & engagement. Ryan understands the platform mechanics. He uses polls, asks questions, and champions other entrepreneurs. He frequently shines a spotlight on industry trends that validate his company's mission without being overtly salesy. He acts as a curator of industry wisdom.
The bottom line
As Prashant Saxena highlighted, reputation is a downstream outcome of an upstream habit.
If you want to fix your engagement, sounding like a "Creator CXO” does a lot of harm to one’s personal brand. Starting to sound like a person who happens to be a CXO would be so much better.
Interested in viewing the whole recording? Watch our webinar here.
Alternatively, contact our team to learn more insights into meaningful measurement, KPIs and communicating using the right dataset.
"
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Blog
Why is CXO engagement dropping (and how to fix it)?
We explore how CXOs can move from a corporate bot to a trusted leader and improve their personal branding online.
The media landscape is accelerating. In an era where influence is ephemeral and every angle demands instant comprehension, PR and communications professionals require more than generic technology—they need intelligence engineered for their specific challenges.
Isentia is proud to introduce Lumina, a groundbreaking suite of intelligent AI tools. Lumina has been trained from the ground up on the complex workflows and realities of modern communications and public affairs. It is explicitly designed to shift professionals from passive media monitoring back into the role of strategic leaders and pacesetters.
“The PR, Comms and Public Affairs sectors have been experimenting with AI, but most tools have not been built with their real challenges in mind.” said Joanna Arnold, CEO of Pulsar Group.
“Lumina is different; it is the first intelligence suite designed around how narratives actually form today, combining human credibility signals with machine-level analysis. It helps teams understand how stories evolve, filter out noise and respond with context and confidence to crises and opportunities.”
Setting a new standard for PR intelligence
Lumina is centered on empowering, not replacing, the human element of communications strategy. This suite is purpose-built to help PR, Comms, and Public Affairs professionals significantly improve productivity, enhance message clarity, and facilitate early risk detection.
Lumina enables communicators to:
Understand & Interpret: Move beyond basic alerts to strategically map the trajectory and spread of narrative evolution.
Focus & Personalise: Achieve the clarity necessary to execute strategic action before critical moments pass.
We are launching the Lumina suite by making our first module immediately available: Stories & Perspectives.
In the current fragmented, multi-channel media environment, communications professionals need to be able to instantly perceive not just how a story is growing, but also how it is being perceived across different stakeholder groups.
Stories & Perspectives organizes raw media mentions into clustered, cohesive Stories, and the Perspectives that exist within each, reflecting distinct media, audience, and public affairs angles. This unique functionality allows users to:
Rise above the noise: Instantly identify which high-level topics are gaining momentum or fading from attention.
Get to the detail, fast: Uncover the influential voices, niche communities, and specific channels actively shaping the narrative.
Catch the pivot point: Precisely identify the moment a story shifts—from a strategic opportunity to a reputation risk—or when a new key opinion former begins guiding the conversation.
"Media isn’t a stream of mentions," said Kyle Lindsay, Head of Product at Pulsar Group. "But rather a living system of stories shaped by competing perspectives. When you can see those structures clearly, you gain the ability to understand issues as they form, anticipate how they’ll evolve, and act with precision. That’s what we mean when we talk about AI built for communicators, and that's what an off-the-shelf LLM can't give you."
The Lumina Roadmap: AI tools for the future of comms
The launch of Stories & Perspectives is the first release of many. Over the upcoming months, we will systematically roll out the full Lumina roadmap, introducing a comprehensive set of AI tools engineered to handle every phase of the communications lifecycle.
The full Lumina suite will soon incorporate:
Curated media summaries: AI-driven daily summaries customized specifically to the priorities of senior leadership, highlighting only the most relevant stories.
Reputation analysis: Advanced measurement tracking how critical themes like ethics, innovation, and leadership are statistically shaping corporate perception.
Press release & media relations assistant: Tools designed to accelerate content creation and craft hyper-focused, personalized pitches that reach the precise contacts faster.
Predictive intelligence layer: Technology engineered to track and anticipate story momentum and strategic change before the window of opportunity closes.
Intelligent agents: Background agents continuously scanning all media channels for emerging key spokespeople and previously undetected reputation risks.
Enhanced audio, broadcast & crisis detection: Complete, real-time oversight of all channels—including audio and broadcast—enabling rapid context building and optimal crisis response delivery.
Want to harness the power of Lumina AI for your PR, Comms, or Public Affairs team? .
Complete the form below to register your interest.
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Blog
Announcing Lumina: The purpose-built AI suite for PR, Comms, and Public Affairs
An intelligent suite of AI tools trained on the language, workflows, and realities of modern public relations and communications.
