The hashtag is a hash symbol (#) followed by a word or short phrase. It has since became an imperative element of social media platforms. What are the various roles of a hashtag and how can it be used effectively in branding strategies?
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The COVID-19 pandemic required people to change their lifestyle and behaviour in everyday life. It also created a new demand for the essentials to surviving the pandemic, especially for the retail industry. In this whitepaper, we set out to provide the retail industry with an understanding of the consumers’ behaviours. Specifically, what and how people […]
Both internet and telecommunications services have become primary needs for consumers in this digital era, especially in a COVID-19 – stricken Philippines. There is a growing demand for telecommunications companies to deliver continuous and reliable services to their subscribers. As a result, thousands of digital public feedback on the benefits and lapses among the Philippines’ […]
We are fast approaching one of the largest health undertakings in 60 years, since the move to eradicate polio in the 1950’s. Australia’s vaccination initiative presents a mammoth challenge for everyone, particularly communicators. From government at all levels, to aged and health care services, to logistics providers as we distribute the vaccine; to the business […]
The COVID-19 pandemic has placed incomparable high demands on the pharmaceutical and healthcare industry and its ability to adapt and respond has intensely demonstrated its capacity to bring about their research, solutions, and innovations to the global stage faster than expected. While we have experienced businesses fluctuate in demand due to the lockdowns and quarantines, […]
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