The hashtag is a hash symbol (#) followed by a word or short phrase. It has since became an imperative element of social media platforms. What are the various roles of a hashtag and how can it be used effectively in branding strategies?
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COVID-19 outbreak is evolving around the world and brands have to move quickly. Isentia is here to help with insights on how consumer trends in delivery services and e-commerce are shifting for brands to adapt and respond.
Coronavirus has captured the headlines for the past three months. It has received not only the complete attention of the World Health Organization (WHO) but also governments across six continents. While this crisis has yet to slow down, it has revealed lessons in building a long-term reputation for public and corporate communications professionals. North and […]
COVID-19 outbreak is evolving around the world and brands have to move quickly. Isentia is here to help with insights on how consumer trends are shifting for brands to adapt and respond.
Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
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