Media Release
Isentia expands suite of products and services with new Reputation Analysis
Isentia (ASX:ISD) has today launched a new form of Reputation Analysis, that is set to be a game-changer in traditional market research circles
The hashtag is a hash symbol (#) followed by a word or short phrase. It has since became an imperative element of social media platforms. What are the various roles of a hashtag and how can it be used effectively in branding strategies?
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Isentia (ASX:ISD) has today launched a new form of Reputation Analysis, that is set to be a game-changer in traditional market research circles
In today’s highly diversified world, it is tricky to formulate the best targeting strategy with a high Return on Investment. Read on to find out the importance of social segmentation for businesses and how to go about doing it.
A change in lifestyle preferences, such as time-consciousness, resulted in the rise of e-commerce platforms. Read on to find out how some popular e-commerce platforms fare against each other in the highly competitive media landscape.
Greater Privacy Concerns It is only a little over a year since the Facebook Cambridge Analytica data scandal erupted on the news but it has caused a major perception shift among internet users. Even those who were apathetic about social media usage are made more aware of its privacy infringing properties. Many have expressed being […]
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