The hashtag is a hash symbol (#) followed by a word or short phrase. It has since became an imperative element of social media platforms. What are the various roles of a hashtag and how can it be used effectively in branding strategies?
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This case study covers an Indonesian viral TikTok video covering a particular coffee brand attempting to reach their market. Isentia, the leading media intelligence and insights platform in Asia-Pacific, has looked into how a small coffee brand has reached out to potential customers through their viral video, “Expresso vs Espresso,” along with how their brand’s […]
This study covers all discussions relating to the Airlines Industry in Bangkok, Thailand. Through this report, Isentia, the leading media intelligence and Insights provider in Asia-Pacific, aims to provide an understanding of the public’s perception and conversation drivers on the airlines industry, and which companies are gaining public attention. Fill up the form below to […]
This study covers online discussions relating to a beauty advertisement called Pandemic Effect. It showed a woman’s physical transformation – including having dark under eyes, pimples, growing facial and body hair, and gaining weight amid the pandemic. It came under fire as netizens called it out for body shaming, being out of touch, and insensitive. […]
When the COVID-19 pandemic in Ho Chi Minh City has getting more and more complicated, the continuous social distancing directives by the Government have grown concerns among consumers, leading to panic shopping. This has been causing shortages of goods and price disturbances. Isentia, Asia-Pacific’s Award-Winning Media Intelligence and Insights platform, has looked into the most […]
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