The hashtag is a hash symbol (#) followed by a word or short phrase. It has since became an imperative element of social media platforms. What are the various roles of a hashtag and how can it be used effectively in branding strategies?
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WHAT IS SOCIAL MEDIA HYPE? In today’s digital age, hype is a powerful marketing tool on social media platforms. The social media sphere is often caught up in different waves of hype. Hype takes shape in the form of seemingly unending buzz around a particular new product, event, venue opening and so on. As with […]
In today’s ever-changing media landscape, sharing data and information are made easy with the convenient access to social media and the fact that brand’s online reputation is never fully controllable, is what makes it so valuable and trustworthy. Organizations are using digital content and online search to position their brand. The importance of online presence […]
You may be surfing some of the popular Facebook pages and have noticed this little jewel icon with the legend of ‘Top fan’ on some of the commenter’s posts. This is a new Facebook feature as part of the global roll out, meant to help brands like yours, identify top fans of your content. Isentia […]
The Uluru Statement from the Heart was released in May 2017 by delegates to an Aboriginal and Torres Strait Islander Referendum Convention, calling for a First Nations voice to parliament and a Marrakatta Commission to oversee agreement-making between governments and First Nations and truth-telling about their history.
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