What it means to think big and support The Big Issue.
From being founded in 1982 by advertising pioneer Neville Jeffress, Isentia has grown beyond the shores of Sydney and has established itself as a leader in Media Intelligence with a strong reputation for smart tech and smart people across Asia Pacific.
With over 1,200 staff in 12 locations, it’s no surprise that the ‘big picture’ isn’t often spoken about at a local level. However, with the rise of homelessness across Australia, and in particular Sydney where Isentia’s Headquarters can be found – the topic is never too far from the mind of CEO, John Croll who this Monday stands beside Michael, a vendor of The Big Issue, to help sell for the cause.
If you’re unfamiliar with The Big Issue, it’s a fortnightly, independent magazine that’s sold on the streets by homeless, marginalised or disadvantaged people. Vendors buy copies for $3.50 and sell them to the public for $7, earning a meaningful income.
“It’s a great opportunity to give back and make a real difference in someone’s life. With our proud heritage in media and our journey from small beginnings to one of the largest media intelligence companies in the world, helping to sell The Big Issue felt like a natural fit and an honour. The team do so much to build a community environment that Vendors can grow from – so if you’re in the neighbourhood, come and grab a copy.”
John Croll, CEO at Isentia
Monday 5th February will see John and Michael selling Edition #554 – a celebration of Vendors and interviews with filmmakers, writers and musicians alike. If you’re interested in learning more about the cause or to see where you can buy a copy visit https://www.thebigissue.org.au/
About Author Louise Wallace