Blog post
June 24, 2019

The life changing power of a magazine

What it means to think big and support The Big Issue.

From being founded in 1982 by advertising pioneer Neville Jeffress, Isentia has grown beyond the shores of Sydney and has established itself as a leader in Media Intelligence with a strong reputation for smart tech and smart people across Asia Pacific.

 With over 1,200 staff in 12 locations, it’s no surprise that the ‘big picture’ isn’t often spoken about at a local level. However, with the rise of homelessness across Australia, and in particular Sydney where Isentia’s Headquarters can be found – the topic is never too far from the mind of CEO, John Croll who this Monday stands beside Michael, a vendor of The Big Issue, to help sell for the cause. 

If you’re unfamiliar with The Big Issue, it’s a fortnightly, independent magazine that’s sold on the streets by homeless, marginalised or disadvantaged people. Vendors buy copies for $3.50 and sell them to the public for $7, earning a meaningful income.

“It’s a great opportunity to give back and make a real difference in someone’s life. With our proud heritage in media and our journey from small beginnings to one of the largest media intelligence companies in the world, helping to sell The Big Issue felt like a natural fit and an honour. The team do so much to build a community environment that Vendors can grow from – so if you’re in the neighbourhood, come and grab a copy.” 

John Croll, CEO at Isentia

Monday 5th February will see John and Michael selling Edition #554 – a celebration of Vendors and interviews with filmmakers, writers and musicians alike. If you’re interested in learning more about the cause or to see where you can buy a copy visit https://www.thebigissue.org.au/

#VendorWeek #CelebratingVendors

Share

Similar articles

Whitepaper
E-Commerce In The Digital Age

A change in lifestyle preferences, such as time-consciousness, resulted in the rise of e-commerce platforms. Read on to find out how some popular e-commerce platforms fare against each other in the highly competitive media landscape.

Blog
Overcoming The Data-Anxiety Wave

Greater Privacy Concerns It is only a little over a year since the Facebook Cambridge Analytica data scandal erupted on the news but it has caused a major perception shift among internet users. Even those who were apathetic about social media usage are made more aware of its privacy infringing properties. Many have expressed being […]

Blog
Sustainable Social Media Hype

WHAT IS SOCIAL MEDIA HYPE? In today’s digital age, hype is a powerful marketing tool on social media platforms. The social media sphere is often caught up in different waves of hype. Hype takes shape in the form of seemingly unending buzz around a particular new product, event, venue opening and so on. As with […]

Blog
Reputation Management: Winning Trust In Today’s Changing Mediascape

In today’s ever-changing media landscape, sharing data and information are made easy with the convenient access to social media and the fact that brand’s online reputation is never fully controllable, is what makes it so valuable and trustworthy. Organizations are using digital content and online search to position their brand. The importance of online presence […]

Ready to get started?

Get in touch or request a demo.