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June 24, 2019

Smarter futures with AWS and Isentia

The times are still changing for communication. Ask organisations a few questions about the core reasons for this continual disruption, and more often than not the expansion and speed of new media, the proliferation of data, and an inability to connect all the multitude of platforms their company now uses are usually somewhere at the top of that list.

In short – the arrival of digital and social media the communications landscape has brought new challenges to the fore for every business in every industry. And while exciting, this once in a generation communications change has also led to a larger workload for Communication and Marketing Professionals alike. 

With a focus on relieving and reimagining how some of these impacts may be minimalised or even resolved, the team behind Isentia’s powerful Mediaportal engine have been collaborating with the likes of Amazon Web Services in a bid to bring client success to the forefront with new technologies based on the Cloud.

Everything at Isentia is built around client success. So with the recent announcement at the AWS re:Invent featuring a wide range of product launches, we’re excited to share three that we’ve been working with AWS in below three key areas.

Natural language processing (NLP)

For our clients, the insight that lies in the unstructured text – blogs, social media posts and comments, provides an enormous resource for businesses. This intelligence can be used by our clients to better connect with their customers. Isentia is using a diverse range of AWS services including Amazon EMR, Amazon Kinesis, Amazon Lambda in conjunction with various open source NLP and machine learning solutions which has enabled us to provide rich information to our clients who can, in turn, develop tailored messages that resonate with customers and deliver results. This includes entity extraction, identifying dominating themes and topics, sentiments expressed in media items.

Real-time transcription

At Isentia, we enable customers to analyse and monitor the media coverage for their brands. We create more than 13K summaries per day from radio and TV content. Currently, we are working to implement a cloud-based solution for automated real-time transcription to transcribe all the audio/video content that we monitor and store using AWS services such as Amazon EC2 and Amazon S3 . In addition, we have been working on algorithms which helps us to generate automated summary from full text documents using techniques such as abstractive and extractive summarisation.

Smart translation

At Isentia, we built our media intelligence software in a single language. To expand our capabilities and address the diverse language needs of our customers, we need translation support to generate and deliver valuable insights from non-English media content. We have been working with various cloud-based translation services including Amazon Translate to build a translation layer which acts as service facade to enable us to use best of each translation service. To implement translation layer we use Amazon API Gateway and Amazon Lambda as key building block.

To learn more about Isentia products that help communication professionals make more informed and timely business and communication decisions –contact the team!

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Australia has been a hot destination in higher education for international students, but with recent policy changes and growing anxiety around housing, the student journey has seen a shift, impacting intake into the top Australian universities and making the process a bit unpredictable.

In our analysis we also zoom into the Southeast Asian region, where we uncover what priorities drive students from this region to apply at Australian universities, how housing plays a role and what kind of career outcomes they would expect post-study.

In this report we analyse over 3k posts across social and online media to unpack:

  • How Australian universities are navigating a "crisis of governance" and public trust, with intense media scrutiny on budget deficits, leadership accountability, and long-term financial sustainability.
  • How the rapid integration of AI is seen as both a transformative academic toolkit and an existential threat, forcing institutions to prioritise AI literacy and redesign assessments to combat risks like deep fakes and academic misconduct.
  • How shifting Australian migration policies have made policy safety the primary concern for Southeast Asian students, influencing how they weigh university reputation against visa hurdles and long-term career ambitions.

Reflecting on the media reporting from 2025 provides institutions with the tools to craft communication strategies that address both the domestic demand for accountability and the international student's need for security and value.

Please fill in the forms below and access our reports to get a deeper insight on audience sentiment and behaviour when deciding an education and career in Australia.

Access the SEA insights report here

Access the ANZ insights report here

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Blog
Analysing Australia’s higher education landscape in 2025

A deep dive into how global audiences perceive Australian higher education and the university sector with a spotlight on the SEA region.

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The media landscape is accelerating. In an era where influence is ephemeral and every angle demands instant comprehension, PR and communications professionals require more than generic technology—they need intelligence engineered for their specific challenges.

Isentia is proud to introduce Lumina, a groundbreaking suite of intelligent AI tools. Lumina has been trained from the ground up on the complex workflows and realities of modern communications and public affairs. It is explicitly designed to shift professionals from passive media monitoring back into the role of strategic leaders and pacesetters. 

“The PR, Comms and Public Affairs sectors have been experimenting with AI, but most tools have not been built with their real challenges in mind.” said Joanna Arnold, CEO of Pulsar Group. 

“Lumina is different; it is the first intelligence suite designed around how narratives actually form today, combining human credibility signals with machine-level analysis. It helps teams understand how stories evolve, filter out noise and respond with context and confidence to crises and opportunities.”

Setting a new standard for PR intelligence

Lumina is centered on empowering, not replacing, the human element of communications strategy. This suite is purpose-built to help PR, Comms, and Public Affairs professionals significantly improve productivity, enhance message clarity, and facilitate early risk detection.

Lumina enables communicators to:

  • Understand & Interpret: Move beyond basic alerts to strategically map the trajectory and spread of narrative evolution.
  • Focus & Personalise: Achieve the clarity necessary to execute strategic action before critical moments pass.
  • Execute & Monitor: Rapidly deploy strategy firmly rooted in real-time, actionable insight.

Get a demo today: Stories & Perspectives module

We are launching the Lumina suite by making our first module immediately available: Stories & Perspectives.

In the current fragmented, multi-channel media environment, communications professionals need to be able to instantly perceive not just how a story is growing, but also how it is being perceived across different stakeholder groups.

Stories & Perspectives organizes raw media mentions into clustered, cohesive Stories, and the Perspectives that exist within each, reflecting distinct media, audience, and public affairs angles. This unique functionality allows users to:

  • Rise above the noise: Instantly identify which high-level topics are gaining momentum or fading from attention.
  • Get to the detail, fast: Uncover the influential voices, niche communities, and specific channels actively shaping the narrative.
  • Catch the pivot point: Precisely identify the moment a story shifts—from a strategic opportunity to a reputation risk—or when a new key opinion former begins guiding the conversation.

"Media isn’t a stream of mentions," said Kyle Lindsay, Head of Product at Pulsar Group. "But rather a living system of stories shaped by competing perspectives. When you can see those structures clearly, you gain the ability to understand issues as they form, anticipate how they’ll evolve, and act with precision. That’s what we mean when we talk about AI built for communicators, and that's what an off-the-shelf LLM can't give you."

The Lumina Roadmap: AI tools for the future of comms

The launch of Stories & Perspectives is the first release of many. Over the upcoming months, we will systematically roll out the full Lumina roadmap, introducing a comprehensive set of AI tools engineered to handle every phase of the communications lifecycle.

The full Lumina suite will soon incorporate:

  • Curated media summaries: AI-driven daily summaries customized specifically to the priorities of senior leadership, highlighting only the most relevant stories.
  • Reputation analysis: Advanced measurement tracking how critical themes like ethics, innovation, and leadership are statistically shaping corporate perception.
  • Press release & media relations assistant: Tools designed to accelerate content creation and craft hyper-focused, personalized pitches that reach the precise contacts faster.
  • Predictive intelligence layer: Technology engineered to track and anticipate story momentum and strategic change before the window of opportunity closes.
  • Intelligent agents: Background agents continuously scanning all media channels for emerging key spokespeople and previously undetected reputation risks.
  • Enhanced audio, broadcast & crisis detection: Complete, real-time oversight of all channels—including audio and broadcast—enabling rapid context building and optimal crisis response delivery.

Want to harness the power of Lumina AI for your PR, Comms, or Public Affairs team? .

Complete the form below to register your interest.

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Blog
Announcing Lumina: The purpose-built AI suite for PR, Comms, and Public Affairs

An intelligent suite of AI tools trained on the language, workflows, and realities of modern public relations and communications.

Ready to get started?

Get in touch or request a demo.

Contact us Request a demo