In short – the arrival of digital and social media the communications landscape has brought new challenges to the fore for every business in every industry. And while exciting, this once in a generation communications change has also led to a larger workload for Communication and Marketing Professionals alike.
With a focus on relieving and reimagining how some of these impacts may be minimalised or even resolved, the team behind Isentia’s powerful Mediaportal engine have been collaborating with the likes of Amazon Web Services in a bid to bring client success to the forefront with new technologies based on the Cloud.
Everything at Isentia is built around client success. So with the recent announcement at the AWS re:Invent featuring a wide range of product launches, we’re excited to share three that we’ve been working with AWS in below three key areas.
For our clients, the insight that lies in the unstructured text – blogs, social media posts and comments, provides an enormous resource for businesses. This intelligence can be used by our clients to better connect with their customers. Isentia is using a diverse range of AWS services including Amazon EMR, Amazon Kinesis, Amazon Lambda in conjunction with various open source NLP and machine learning solutions which has enabled us to provide rich information to our clients who can, in turn, develop tailored messages that resonate with customers and deliver results. This includes entity extraction, identifying dominating themes and topics, sentiments expressed in media items.
At Isentia, we enable customers to analyse and monitor the media coverage for their brands. We create more than 13K summaries per day from radio and TV content. Currently, we are working to implement a cloud-based solution for automated real-time transcription to transcribe all the audio/video content that we monitor and store using AWS services such as Amazon EC2 and Amazon S3 . In addition, we have been working on algorithms which helps us to generate automated summary from full text documents using techniques such as abstractive and extractive summarisation.
At Isentia, we built our media intelligence software in a single language. To expand our capabilities and address the diverse language needs of our customers, we need translation support to generate and deliver valuable insights from non-English media content. We have been working with various cloud-based translation services including Amazon Translate to build a translation layer which acts as service facade to enable us to use best of each translation service. To implement translation layer we use Amazon API Gateway and Amazon Lambda as key building block.
To learn more about Isentia products that help communication professionals make more informed and timely business and communication decisions –contact the team!
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In the second of our Communicating through Change webinar series, we chat to Bec Brown from The Comms Department about working from home during this time. We also chat to Isentia’s ANZ Head of Insights, Ngaire Crawford about the traditional and social media conversations around the largest working from home experiment.
The effects of the COVID-19 pandemic are being felt far and wide. During these times of crises, choosing the right brand messaging and behaviour plus executing it at the right time can instil greater meaning to your brand and strengthen customer relationships.
Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
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