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June 24, 2019

Smarter futures with AWS and Isentia

The times are still changing for communication. Ask organisations a few questions about the core reasons for this continual disruption, and more often than not the expansion and speed of new media, the proliferation of data, and an inability to connect all the multitude of platforms their company now uses are usually somewhere at the top of that list.

In short – the arrival of digital and social media the communications landscape has brought new challenges to the fore for every business in every industry. And while exciting, this once in a generation communications change has also led to a larger workload for Communication and Marketing Professionals alike. 

With a focus on relieving and reimagining how some of these impacts may be minimalised or even resolved, the team behind Isentia’s powerful Mediaportal engine have been collaborating with the likes of Amazon Web Services in a bid to bring client success to the forefront with new technologies based on the Cloud.

Everything at Isentia is built around client success. So with the recent announcement at the AWS re:Invent featuring a wide range of product launches, we’re excited to share three that we’ve been working with AWS in below three key areas.

Natural language processing (NLP)

For our clients, the insight that lies in the unstructured text – blogs, social media posts and comments, provides an enormous resource for businesses. This intelligence can be used by our clients to better connect with their customers. Isentia is using a diverse range of AWS services including Amazon EMR, Amazon Kinesis, Amazon Lambda in conjunction with various open source NLP and machine learning solutions which has enabled us to provide rich information to our clients who can, in turn, develop tailored messages that resonate with customers and deliver results. This includes entity extraction, identifying dominating themes and topics, sentiments expressed in media items.

Real-time transcription

At Isentia, we enable customers to analyse and monitor the media coverage for their brands. We create more than 13K summaries per day from radio and TV content. Currently, we are working to implement a cloud-based solution for automated real-time transcription to transcribe all the audio/video content that we monitor and store using AWS services such as Amazon EC2 and Amazon S3 . In addition, we have been working on algorithms which helps us to generate automated summary from full text documents using techniques such as abstractive and extractive summarisation.

Smart translation

At Isentia, we built our media intelligence software in a single language. To expand our capabilities and address the diverse language needs of our customers, we need translation support to generate and deliver valuable insights from non-English media content. We have been working with various cloud-based translation services including Amazon Translate to build a translation layer which acts as service facade to enable us to use best of each translation service. To implement translation layer we use Amazon API Gateway and Amazon Lambda as key building block.

To learn more about Isentia products that help communication professionals make more informed and timely business and communication decisions –contact the team!

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Every stakeholder relationship is different, and managing them effectively takes more than a one-size-fits-all approach.

From campaign planning to long-term engagement, having the right tools and strategy in place can make the difference between missed connections and meaningful impact.

This guide covers:

  • Identifying and understanding your key stakeholders
  • Mapping and modelling for influence and engagement
  • Equipping your team to maintain and grow strategic relationships

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Blog
The fundamentals of stakeholder strategy

A practical guide to tailored stakeholder management, offering strategies and tools to identify, map, and nurture relationships.

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Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters.

In too many organisations, relationship management is still built around tools designed for customer sales. CRM systems, built for structured pipelines and linear user journeys, have long been the default for managing contact databases. They work well for sales and customer service functions. But for communications professionals managing journalists, political offices, internal leaders and external advocates, these tools often fall short.

Stakeholder relationships don’t follow a straight line. They change depending on context, shaped by policy shifts, public sentiment, media narratives or crisis response. A stakeholder may be supportive one week and critical the next. They often hold more than one role, and their influence doesn’t fit neatly into a funnel or metric.

Managing these relationships requires more than contact management. It requires context. The ability to see not just who you spoke to, but why, and what happened next. Communications teams need shared visibility across issues and departments. As reporting expectations grow, that information must be searchable, secure and aligned with wider organisational goals.

What’s often missing is infrastructure. Without the right systems, strategic relationship management becomes fragmented or reactive. Sometimes it becomes invisible altogether.

This is where Stakeholder Relationship Management (SRM) enters the conversation. Not as a new acronym, but as a different way of thinking about influence.

At Isentia, we’ve seen how a purpose-built SRM platform can help communications teams navigate complexity more confidently. Ours offers a secure, centralised space to log and track every interaction, whether it’s a media enquiry, a ministerial meeting, or a community update, and link it to your team’s broader communications activity.

The aim isn’t to automate relationships. It’s to make them easier to manage, measure and maintain. It’s about creating internal coordination before the external message goes out.

Because in today’s communications environment, stakeholder engagement is not just a support function. It is a strategic capability.

Interested in how other teams are managing their stakeholder relationships? Get in touch at nbt@isentia.com or submit an enquiry.

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Blog
SRM vs CRM: which is right for PR & Comms teams?

Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]

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