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Whitepaper
May 7, 2021

SEA Trendspotting Report: The Retail Industry and COVID-19 Essentials in the Philippines

The COVID-19 pandemic required people to change their lifestyle and behaviour in everyday life. It also created a new demand for the essentials to surviving the pandemic, especially for the retail industry.

In this whitepaper, we set out to provide the retail industry with an understanding of the consumers’ behaviours. Specifically, what and how people talk about COVID-19 essentials on different social media platforms.

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