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Whitepaper
May 19, 2021

E-commerce in the Philippines – pioneering change

Since the start of the COVID-19 pandemic, Filipinos have looked for ways to adapt to the ever-changing commerce landscape. E-commerce in the Philippines has provided a new monetary outlet to this resourceful region. Businesses big and small have searched for ways to reach out to the market, with one of the particular adjustments that companies have adopted is the use of delivery couriers.


Isentia, the leading media intelligence organisation in Asia-Pacific, provides readers with an understanding of the trending topics for the e-commerce industry. Specifically the growing courier service industry here in the Philippines and, in the end, translating said trends into actionable insights.

Download the white-paper and understand why you should pay attention to e-commerce in the Philippines.

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The COVID-19 pandemic in the Philippines has not hindered Filipinos to find ways to enjoy and relax. Among those activities of leisure may include alcohol and tobacco consumption.


From marketing campaigns to online sentiments, this paper aims to provide readers with an understanding of how consumer behaviour has changed in terms of alcohol and tobacco consumption, with Isentia translating said trends into actionable insights.

Click here download the whitepaper.

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The Alcohol and Tobacco Industry in the Philippines

The pandemic created a shift in lifestyle and everyday behaviour, and created new demand for essentials to surviving, especially for retail.

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The COVID-19 pandemic required people to change their lifestyle and behaviour in everyday life. It also created a new demand for the essentials to surviving the pandemic, especially for the Filipino retail industry.

In this white-paper, we set out to provide the retail industry with an understanding of the consumers' behaviours. What and how are people talking about COVID-19 essentials on different social media platforms?

Download the whitepaper to discover the insights.

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Both internet and telecommunications services have become primary needs for consumers in this digital era, especially in a COVID-19 - stricken Philippines. There is a growing demand for telecommunications companies to deliver continuous and reliable services to their subscribers. As a result, thousands of online feedback on the benefits and lapses among the Philippines’ Internet Service Providers’ (ISP) services have flooded online - a rich source of critical data-driven decisions for telco industry players.

In this white-paper, we set out to uncover discussions and consumer sentiments on how they experience the services provided by Philippine ISPs. We identified the good, the bad, and the newbie, that have led social conversations in the market.

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The COVID-19 pandemic has placed incomparable high demands on the pharmaceutical and healthcare industry and its ability to adapt and respond has intensely demonstrated its capacity to bring about their research, solutions, and innovations to the global stage faster than expected. While we have experienced businesses fluctuate in demand due to the lockdowns and quarantines, it is the pharmaceutical, healthcare, and wellness industry that is expected to skyrocket in growth. Companies in this industry across the Southeast Asian markets have been pushing to evolve their business strategies to stay afloat and maintain their business continuity amid the pandemic.

In this whitepaper, we set out to uncover on-the-ground discussions of the notable trends and brands within the pharmaceutical, healthcare and wellness industry in Singapore, Malaysia, Vietnam, the Philippines, Indonesia, and Thailand. We identified key trends, markets, and brands that have led mainstream media coverage and social conversations in Southeast Asia.

Download the whitepaper and read more.

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