Blog post
June 26, 2026

NSW Budget 2026: Cost of living relief ahead, but regions, renters, and businesses remain unconvinced

Isentia’s analysis of stakeholder reactions to the NSW Budget across 11 key sectors.

The 60-second summary

In his fourth budget, handed down on Tuesday, Treasurer Daniel Mookhey prioritised cost-of-living assistance for New South Wales residents.

In response to rising fuel prices and three interest rate increases, the government announced a $100 discount on car registration, a reduced toll cap, and frozen Opal fares. The budget also includes a record $10.3 billion commitment to health and a significant increase in funding for domestic violence services.

In reaction to the announcements, stakeholders responded with caution rather than celebration. Economic growth forecasts have been revised down to 1%. The budget has returned to deficit, and property tax revenue is declining. 

Industry groups broadly described the budget as careful and responsible, while advocates for renters, farmers, the homeless and people with disabilities criticised the limited support. Groups representing the almost 3 million people who live in regional New South Wales – almost one-third of the state’s population – felt the budget fell short for the regions.

And with a state election approaching in early 2027, many stakeholders indicated they will continue to advocate for additional measures from the Minns government.

The numbers at a glance

Key figures highlighted by stakeholders:

$10.3 billion Health funding increase (4 yrs)$561.4 million Transport Affordability Package
$100 Off private car registration$50 Weekly toll cap (down from $60)
$184.1 million Domestic & family violence boost$9.2 billion New & upgraded schools
$6.5 billion Electric buses (10 yrs)$116.7 billion Total infrastructure pipeline
$2.3 billion 2026-27 deficit1.0% Growth forecast (down from 2.5%)

Sector scorecards

Cost of living relief [Mixed]

The budget’s headline announcement is a 12-month, $561.4 million Transport Affordability Package, offering $100 off private car registration, a reduced weekly toll cap from $60 to $50, Opal fares frozen at 2025 prices, and the removal of toll administration fees. 

Additionally, $557.1 million was committed to the Home Energy Saver scheme, continuing the interest-free loans for households to install energy-saving upgrades. 

The New South Wales public sector is the largest employer in Australia, so a $1,000 bonus for 120,000 government workers was well received by the Public Service Association and for  public servants living in Sydney. The bonus comes off the back of the announcement that Sydney’s CPI had exceeded 4 per cent since this time last year. 

Australia’s peak industry association, the Australian Industry Group, described the cost-of-living measures as a sensible response, acknowledging current economic challenges, noting that the relief is intended to be temporary.

Today’s NSW Budget treads carefully, given the challenging economic times ahead for the State’s economy.

— Helen Waldron, NSW State Head, Australian Industry Group

Leading community services organisation Social Futures welcomed the support but cautioned that it is limited, noting that lower public transport fares and tolls primarily benefit urban areas, and that low-income households remain at risk. 

And the Insurance Council of Australia expressed concern that the Emergency Services Levy continues to rise, with NSW households and businesses carrying the load, set to pay $1.5 billion this year. 

Health and mental health [Mixed]

The NSW health sector received the largest commitments in this year’s budget, with a $10.3 billion increase over four years. This increase includes 9,000 additional health workers, and an $11.9 billion building program for 32 hospitals and 2,500 extra beds. 

The industry group representing NSW general practitioners welcomed support for patient transitions out of hospital, funding for rural travel, and the Thriving Kids and ADHD initiatives.

GPs can help to cure a healthcare system struggling under the burdens of an ageing population, an epidemic of chronic disease, and a growing need for mental health care.

— Dr Rebekah Hoffman, RACGP NSW & ACT Chair

The doctors’ union was more guarded in its response, with the Australian Salaried Medical Officers Federation (ASMOF) welcoming the funding but stating it does not address the core issue of recruiting and retaining staff, as NSW continues to offer the lowest doctor salaries in Australia.

Doctors, nurses and other health professionals have kept the public health system functioning under enormous pressure, but dedication is not a workforce plan.

— Dr Nicholas Spooner, President, ASMOF NSW

The NSW branch of the Australian Medical Association took the criticism further, with NSW AMA claiming the government’s health funding has gone backwards in real terms, due to health inflation rising at 4.9 per cent. 

The NSW Government has promised 9,000 additional health workers, including paramedics, nurses and allied health staff, but there is no mention of doctors. That is a serious gap in today’s Budget.

Dr Fred Betros. President, AMA NSW 

Mental health groups expressed concerns about their stakeholders being overlooked in this year’s budget. The Mental Health Coordinating Council welcomed crisis funding, but stated the budget relies too heavily on hospitals to deliver services. 

Mental health reform cannot rely primarily on hospitals and crisis responses.

— Dr Evelyne Tadros, CEO, Mental Health Coordinating Council

NSW’s Network of Alcohol and Other Drugs Agencies (NADA) also criticised the government for not addressing priorities from the 2024 Drug Summit, leaving over 100,000 people waiting for treatment.

Housing, property and homelessness [Negative]

Housing was the most challenged area in the budget announcement. The government highlighted planning reforms, an expanded Pre-Sale Finance Guarantee, and funding for Modern Methods of Construction. 

Community housing group, Faith Housing and the Planning Institute of Australia viewed these as positive steps. However, the Urban Development Institute raised concern over an $8 billion reduction in property tax revenue.

The lack of direct investments in supply-side initiatives in this Budget will make it harder for us to turn around the housing crisis.

— Stuart Ayres, CEO, UDIA NSW

The peak body for property developers in Australia, Urban Taskforce described the budget as a missed opportunity to increase housing supply, and the Property Council warned that additional federal tax changes could further reduce the number of new homes. 

Homelessness and tenant advocates were more critical. Homelessness NSW described the housing package as insufficient, and the Tenants’ Union noted that the government holds $2.5 billion in renters’ bonds, forgoing up to $200 million annually in interest.

We should not let the pursuit of budget savings punish the state’s most vulnerable people by putting off meaningful investment in housing and homelessness.

— Amy Hains, A/CEO, Homelessness NSW

The Retirement Living Council welcomed the removal of foreign surcharge duty on large retirement village projects, describing retirement living as essential infrastructure.

Domestic violence and social services [Positive]

A $184.1 million increase put forward by the government would raise funding by 50% across six frontline domestic and family violence programs, marking the largest core funding boost for the sector in over a decade. 

The Male Family Violence Prevention Association, or “No to Violence”, had advocated for this change, and welcomed the recognition of programs directly addressing men who use violence.

Men’s Behaviour Change Programs play a vital role in stopping violence at the source.

— Phillip Ripper, CEO, No to Violence

The NSW Council of Social Service (NCOSS), NSW’s peak social services body, responded to the announcements positively. They welcomed funding for award wage increases for community workers and enhanced patient travel support, while advocating for increased investment in preventative measures.

This Budget lays the groundwork for deeper investment in people and communities.

— Cara Varian, CEO, NCOSS

Community groups like Uniting NSW.ACT and Social Futures agreed, stating the budget missed an opportunity to invest in early support to prevent families from reaching crisis.

Infrastructure and construction [Mixed]

While the government highlighted a $116.7 billion infrastructure pipeline, industry stakeholders pointed to a downward trend. Infrastructure Partnerships Australia reported a $1.1 billion reduction in infrastructure funding, but characterised this as a deliberate measure, rather than neglect.

The Budget isn’t flash, it doesn’t hand out treats like confetti, but it does deliver a sizeable serving of sensible government.

— Adrian Dwyer, CEO, Infrastructure Partnerships Australia

Construction industry groups expressed concern, with the NSW Civil Contractors Federation (CCF NSW) warning that without a consistent pipeline, skilled workers may relocate interstate and become costly to attract back.

This State Budget reflects an underwhelming level of infrastructure investment relative to the scale of NSW’s growth needs.

— Kylie Yates, CEO, CCF NSW

The NSW Master Builders Association and the Housing Industry Association were more optimistic, noting increased housing approvals and welcoming the emphasis on prefabrication and materials supply.

Business and industry [Mixed]

Business groups acknowledged the Treasurer’s fiscal discipline but noted a lack of direct support. 

Business NSW welcomed the $4.1 billion workers’ compensation premium freeze for employers but highlighted the absence of a payroll tax cut and no changes to the Emergency Services Levy.

The Government is expecting to collect an additional $1 billion in payroll tax – or about $25,000 per eligible business – pushing more of the tax burden onto employers at a time they can least afford it.

— Daniel Hunter, CEO, Business NSW

Unions NSW viewed the budget differently, describing the end of the wage cap and the return of hospitals and prisons to public management as positive outcomes for workers.

We are seeing the dividend of a government that understands the value of essential workers.

— Mark Morey, Secretary, Unions NSW

Regional NSW and agriculture [Negative]

Perhaps the strongest criticism on budget night came from regional stakeholders across the state. The Country Women’s Association of NSW stated the budget prioritised those living in Sydney, with significant funding for Western Sydney hospitals, schools, and transport, while regional roads, maternity services, and mobile coverage were not addressed.

Billions for Western Sydney. Crumbs for the bush. The Budget does not lie.

— Tanya Jolly, State President, CWA of NSW

NSW Farmers also criticised the budget, stating it was repeating previous announcements and not in support of the sector’s goal of reaching a $30 billion industry by 2030. Both groups indicated they will make regional NSW a key campaign platform ahead of the 2027election.

Producers are facing generational challenges and what we’ve seen today is a recycled response that does nothing to address the issues that matter most.

— Xavier Martin, President, NSW Farmers

Education and early learning [Mixed]

The budget included education commitments of $9.2 billion, including over 260 new and upgraded schools, with a quarter of the funding to be directed to regional areas. 

Education workers unions welcomed the move to make tens of thousands of teaching positions permanent. However, the early learning sector received no immediate funding boost, noted by the Independent Education Union. They cited the absence of promised support for community preschools, although an announcement is expected soon.

It’s time for wages that properly value the work of community preschool staff.

— Carol Matthews, Branch Secretary, IEUA NSW/ACT

Energy, environment and transport [Positive]

The budget outlined $6.5 billion over ten years to build electric buses and depots in NSW, a measure supported by unions for supporting local manufacturing. 

The continuation of funding to households looking to make energy savings was mostly well received, with $557.1 million promised for the Home Energy Saver program.

Further to this, the budget looks to unlock up to $77 billion in private investment through the Electricity Infrastructure Roadmap. Master Builders of NSW emphasised the benefits of the funding, creating regional construction jobs with the rollout of renewable energy projects.

Legal and justice [Negative]

The NSW Police were promised funding across a range of initiatives in a challenging period for law and order in the state. In reaction to the funding announcements, the Police Association of NSW (PANSW) welcomed the $108.8 million investment targeting digital infrastructure and crime-fighting technology. However, the union pushed for more workplace reform and funding for front-line resources. 

To the contrary, the legal sector expressed dismay about being excluded from infrastructure spending. The Law Society of NSW stated the legal profession was overlooked in the budget’s building program, with no funding for key asks such as safe rooms for victims or digital court upgrades. 

Our members will be disappointed that the court system was allocated a meagre share of the $116.7 billion in state infrastructure investments through to 2030.

— Ronan MacSweeney, President, Law Society of NSW

Community Legal Centres NSW further noted that $3.5 million promised under a national agreement for community legal practice a year ago remains unfunded.

People cannot pay their rent with promises, and community legal centres cannot deliver services with funding that has never arrived.

— Sarah Marland, Executive Director, Community Legal Centres NSW

Mining and resources [Positive]

The resources sector responded positively, highlighting in statements that mining royalties are projected to reach $3.4 billion next year. The Association of Mining and Exploration Companies (AMEC) welcomed the continuation of the Critical Minerals Royalty Deferral Scheme and progress on land access reform, while emphasising the need for faster project approvals.

There’s no better way to improve productivity than approving projects quicker.

— Warren Pearce, CEO, AMEC

The NSW Minerals Council had a similar sentiment but took the opportunity to criticise the federal government for recent inflation and interest rate hikes and proposed changes to capital gains tax and negative gearing. They pointed to the claim that the NSW budget will now lose at least $8.4 billion in foregone property-related taxation revenues, and that mining royalties will need to help cover that gap. 

The winners and losers

Stakeholders point to the positives and negatives out of this year’s Budget. 

What this means for communicators

This budget is defensive in nature, presented as a relief budget to the people of New South Wales. With growth slowing, inflation continuing to rise, and an election approaching in March 2027, the government is prioritising measures that directly impact voters, such as everyday costs for fuel, tolls, fares, and power bills, over large new projects.

 Cost-of-living measures, health funding, and domestic violence spending are expected to be central to the government’s messaging in the coming days and weeks. 

A clear pattern in stakeholder reactions is the divide between metropolitan and regional interests. Regional groups, including the CWA, NSW Farmers, and rural health and legal groups have consistently expressed concerns about being overlooked, and have noted Sydney projects receiving significant funding. This regional grievance is likely to become a prominent narrative in the lead-up to the election.

Housing remains another hot issue for the government. Industry representatives warn that housing supply is stagnating and the tax base is shrinking, while homelessness and tenant advocates argue that vulnerable groups are being overlooked. 

With both ends of the spectrum – from developers to welfare organisations – claiming ongoing dissatisfaction, housing will be a persistent challenge for the Minns government. 

The opposition has characterised the budget as evidence that NSW is regressing, suggesting that housing, regional services, and business costs will shape the election debate as we head into 2027. A clear understanding of audience groups and what drives them will be key to success for any government in such uncertain times. 


For real-time monitoring of the budget reactions and the journey to the 2027 state election, register here and we’ll reach out to you.

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Audiences are no longer finding information through traditional search engines that favour established news outlets. AI models now highlight highly relevant and contextual information to audiences to often include niche and regional publications alongside major news media. This change challenges the old media hierarchy around tiered publications and pushes organisations to reconsider how and where they need to show up to stay visible in an AI-first world. 

Yes, organisations must focus on optimising their own content for LLMs, but will that always drastically increase the chances of AI models picking up your page? Probably not always. Smart strategy means targeting the specific publications your actual target audience reads — because those are the sources AI models retrieve when answering niche questions. 

It’s closer to digital PR than SEO

Generative Engine Optimization (GEO) is changing how brands approach online visibility. For years, traditional SEO meant focusing on your own site—optimising keywords, building backlinks, and improving on-page content. But AI models work differently. Instead of just using your website, these AI engines rely on trusted third-party sources to answer questions. This shift is taking place  gradually, of course. LLMs increasingly source from earned media (where it is accessible) and even offsite links from trusted sites. Owned media is still where the organisation has maximum control of how it’s own content travels, but a pivotal strategy shift is needed to match what AI models are picking up and citing.

To succeed with AI search, comms professionals need to think more like a digital PR strategist than a SEO expert. The best way to stand out is by earning mentions, quotes, and citations in the external publications your audience—and the AI systems they use—trust most. This does not make a distinction between Tier 1 or Tier 2 media. If AI models are crawling sites that mention an organisation, but the organisation does not acknowledge or even know those sites are being prioritised by LLMs, they risk falling behind in being the right kind of visible. 

To make this strategy work, looking beyond common metrics like traffic to the site or domain authority is not enough. Even a respected industry site will probably not influence AI answers as much if its content is behind a paywall or blocked from search engines. For AI visibility, accessibility to the site or page, structured data that can be crawled, and strong audience alignment are important. Since AI systems use both slow training cycles and fast real-time web searches (RAG), being featured on accessible, relevant niche sites helps an organisation show up accurately when models learn and when they search the web in real time. 

Why is Tier 2 media punching at Tier 1 weight?

According to Isentia's report How AI is destabilising trust and reputation amongst audiences, LLMs cite industry and trade publications about twice as often as traditional news sources. Company content and industry press make up over 60% of the share of voice LLMs use, while traditional news is twice as likely to generate negative sentiment. Thus, tier 1 outlets no longer automatically dominate AI-generated responses and may sometimes have the opposite effect.

Two main factors are driving this shift in which media is picked up by LLMs:

  • The paywalled problem was further expanded on by Dr Momoko Fujita during the Digital News Report: Australia webinar that news organisations must figure out how to make paywalled content easily readable by LLMs. By bridging this gap, these organisations can ensure that AI tools deliver accurate, high-quality reporting rather than missing out on premium content. If not, high-quality coverage may never reach the model. Isentia’s Prashant Saxena, VP of Revenue and Insights, SEA, during a recent partner event with IABC APAC on Why AI Visibility is the next reputation frontier illustrated a paywalled Bloomberg story, for example, that was accurately summarised details it could read at the top level, but fabricated details about raised guidance, even though guidance had been cut. This is because it could not read the rest of the article and tried its best to assume what it can with the information that’s accessible.
  • Specificity outweighs prestige. Tier 2, trade, and specialist publications are often more accessible, focused, and likely to provide the concrete, citable facts models need. Amy Chappell, Vuelio's Head of Insights Strategy, found a similar trend across sectors in her report on the visibility of supermarkets in the UK “ The role of AI, LLMs, and earned media in shaping reputation” and noted that supermarkets were most often cited by trade publications like The Grocer and Grocery Gazette, not national newspapers. Trade press stories, being more focused and well-sourced, provide models with clearer, more citable facts than broader national articles. This doesn’t mean that Tier 1 coverage does not matter — CEOs value front-page exposure because it remains highly influential. However, relying only on tier 1 hits now means missing significant AI visibility opportunities.

Cited vs consulted: LLMs read a hundred sources, but cite only a few

Which type of media gets cited relies upon how AI models scan different pages. If these models are citing much more niche media outlets, we can assume that a lot of these pages that are consulted could be a part of very relevant Tier 2 media that ends up actually getting cited, and that we’re seeing more and more examples of in AI answers.  At the IABC APAC and Isentia webinar on measuring brand visibility in AI answers, Prashant Saxena, Isentia's VP of Revenue and Insights for SEA, stated that in the search era "we would get sources on our page one, page two, mostly page one", and people would click through to form their own opinions. The combined click-through rate in that era was 35 to 40 per cent. Nowadays, he says, "it's just four to five per cent" — since LLMs provide a smooth, ready-made answer and "most of us aren't really checking the citations".

Communications teams now face a new consideration: the distinction between sources that are consulted and those that are cited. At the IABC APAC and Isentia webinar, Takeo Apitzsch, Hoffman Agency’s Chief Digital and AI Officer, explained that AI models scan hundreds of pages to generate an answer but cite only a select few to users. This means that the audience sees only a small, curated portion of the sources that actually influenced the AI's response and a lot of what actually shapes the AI answer doesn’t get visible credit. Therefore, organisations need to make sure they reach out to those publications that AI models can actually crawl and audiences trust the most. 

What does this mean for communications professionals?

We are seeing four practical shifts:

  • Rebuild your tier list based on what LLMs actually cite, not on internal assumptions. A so-called “low-priority” trade publication or niche forum may contribute more to your AI visibility than a national outlet you have long targeted.
  • Keep your reshuffled tier list fresh, not just correctly ranked. In Why is content freshness the new currency for AI visibility? we discuss that a page that hasn't been updated in eighteen months is far more likely to drop out of AI answers altogether, no matter how well it once performed. Getting the right tier 2 outlets on side is only half the job done. Feeding them (and your own owned channels) on an ongoing basis is the other half.
  • Treat consistency as an essential. The largest gap between an organisation’s claims and what an LLM will confidently state is often due to inconsistencies between owned content and third-party coverage. When this occurs, the model may stop providing factual answers altogether.
  • Shift your focus from share of voice to share of mind. It is now less about how much you are discussed and more about whether the systems mediating the most have got the correct information about your organisation.If the system holds the wrong version, your audience may never access the right one.

Structurally, as Ashley Knapp, Head of Brand and Corporate Affairs, East Asia at Schneider Electric noted during the webinar, these efforts can no longer remain siloed. Owned, earned, shared, and paid media have traditionally been managed by separate teams. Now, because of AI visibility, this required a unified approach, as models do not distinguish between departments but are first to detect inconsistencies. 

This also means reconsidering the PESO (paid, earned, shared and owned) strategy deployed by organisations since the way that LLMs access and prioritise them has changed. They prioritise brevity in content due to the high costs of GPUs and data centres. As a result, the shortest, clearest, and most trusted answers are favoured which benefits brands with strong reputations. Earned media remains important, but its influence now depends more on the credibility of the analyst than the platform. Shared content amplifies messages more than ever but is also where misinformation spreads fastest. Paid media is becoming more prominent in some models, though brands are still learning how this impacts visibility.

Media monitoring companies are becoming strategic AI visibility consultants

This shift requires media monitoring companies to evolve. Tracking mentions and sentiment across media channels has been central to media intelligence, but AI visibility has added a new dimension to this.  This means monitoring not only what is said about an organisation, but also which sources AI models use when answering questions about that organisation, and assessing how current, authoritative, and consistent those sources are. This gives media monitoring organisations an opportunity to own what they’ve developed and also be thought leaders in this space. Stakeholders value the “so what” advice much more than just knowing “this is what is being said about you in the media”.

Lumina AI View addresses this by tracking which sources ChatGPT, Gemini, Claude, and other models cite when representing an organisation, benchmarks citations against competitors, identifies narrative shifts before they reach stakeholders, and regularly scores AI visibility against four reputation pillars: Direction, Performance, Integrity, and Innovation, These pillars have always supported reputation management, now applied to a largely unseen audience.

If you're weighing up where a tool like this sits alongside the rest of your stack, our own comparison, Best AI Tools for PR & Comms Teams (2026), breaks down how AI-assisted coverage, measurement, crisis response and reporting tools stack up, Lumina included.

Because that’s really the mindset shift comms teams, and the firms advising them both need to make. As Takeo put it on the IABC APAC and Isentia webinar: “I fear that this is the mindset shift communications teams and their advisors must adopt. I fear that AIs will be your secondary, and if not, at least equal… audience in the future.” Beyond human visibility, reputation is about being accurately represented by the systems that mediate access to your audience, which is an additional layer that cannot be trivialised anymore. 


Want to see which sources are shaping how AI describes your organisation? Get in touch about Lumina AI View.

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Blog
How relevant is Tier 1 and Tier 2 media hierarchy in impacting how organisations show up in LLMs?

The hierarchy that exists between Tier 1 & 2 publications today is being challenged. AI models are the new way audiences discover information requiring organisations to rethink how they show up to remain visible in an AI-mediated environment.

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Would you trust a brand more if an AI model recommended it? For many, the answer is yes – and it’s changing the very nature of PR & Comms.

Our latest report digs into the changing nature of trust, as audiences turn to AI models for quick answers instead of going to organisations or media outlets directly, with AI fast becoming the final stop in the comms cycle. 

This report unpacks:

  • Why trust has shifted, and where audiences are having these conversations
  • Why AI has become the last stop in the comms cycle
  • Methods for staying on top of your brand trust and reputation

To access the full report, fill in the form below:

Discover our Lumina AI suite here.


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How AI is destabilising trust and reputation amongst audiences?

Learn how LLMs reshape brand perception and actionable steps organisations can take to maintain trust and reputation in the new information era.

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