Being an intern at Isentia was definitely a great experience.
I learned a lot in terms of working experience, socialising and it has greatly enhanced my personal horizons and career opportunities.
I still remember my first working day at Isentia. The receptionist picked me up from the lobby and introduced me to everyone in the company. From day one everyone welcomed me into the office and was really friendly and open with me, which made my life easier particularly as I’m from abroad.
During my 3-month internship in the HQ in Sydney I worked across several departments ranging from HR to Insights, Sales and Finance. And while I did receive a lot of help, especially in fields of expertise I was not familiar with, I was also able to bring in ideas of my own and handle my workload with my own approach which was happily accepted by my colleagues.
I didn’t feel like an intern but more like an integral part of the Isentia family.
But Isentia isn’t all about working hard; it is also a tremendous social place. In my time we had a rooftop barbeque and every Friday our team would have lunch together, which was really fun and refreshing as colleagues took me out to lots of different places and gave me ideas what to do on the weekend, which was a big help since it was my first time in Australia.
In the end, I can only recommend doing an internship Isentia as it gives you an experience beyond a lot of normal internships. As I said before, at Isentia you are not treated as intern, you are treated like an employee making you feel more comfortable and making things easier for you.
I wish all of the Isentia family the best and hopefully our paths will cross again.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Every stakeholder relationship is different, and managing them effectively takes more than a one-size-fits-all approach.
From campaign planning to long-term engagement, having the right tools and strategy in place can make the difference between missed connections and meaningful impact.
This guide covers:
Identifying and understanding your key stakeholders
Mapping and modelling for influence and engagement
Equipping your team to maintain and grow strategic relationships
Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters.
In too many organisations, relationship management is still built around tools designed for customer sales. CRM systems, built for structured pipelines and linear user journeys, have long been the default for managing contact databases. They work well for sales and customer service functions. But for communications professionals managing journalists, political offices, internal leaders and external advocates, these tools often fall short.
Stakeholder relationships don’t follow a straight line. They change depending on context, shaped by policy shifts, public sentiment, media narratives or crisis response. A stakeholder may be supportive one week and critical the next. They often hold more than one role, and their influence doesn’t fit neatly into a funnel or metric.
Managing these relationships requires more than contact management. It requires context. The ability to see not just who you spoke to, but why, and what happened next. Communications teams need shared visibility across issues and departments. As reporting expectations grow, that information must be searchable, secure and aligned with wider organisational goals.
What’s often missing is infrastructure. Without the right systems, strategic relationship management becomes fragmented or reactive. Sometimes it becomes invisible altogether.
This is where Stakeholder Relationship Management (SRM) enters the conversation. Not as a new acronym, but as a different way of thinking about influence.
At Isentia, we’ve seen how a purpose-built SRM platform can help communications teams navigate complexity more confidently. Ours offers a secure, centralised space to log and track every interaction, whether it’s a media enquiry, a ministerial meeting, or a community update, and link it to your team’s broader communications activity.
The aim isn’t to automate relationships. It’s to make them easier to manage, measure and maintain. It’s about creating internal coordination before the external message goes out.
Because in today’s communications environment, stakeholder engagement is not just a support function. It is a strategic capability.
Across the communications landscape, teams are being asked to do more with less, while staying aligned, responsive and compliant in the face of complex and often shifting stakeholder demands. In that environment, how we track, report and manage our relationships really matters. In too many organisations, relationship management is still built around tools designed for […]
