Sustainability: Mapping the Media & Public Conversations
Understanding the conversational landscape is essential to the right messaging
With each successive year, sustainability becomes a greater focus for legislators, the media and audiences themselves. Since the pandemic, however, the views around the topic have become more intensely polarized and politicized, even as the cost-of-living crisis emerges to confuse the picture further.
It all means that brands and institutions alike are being held to a higher standard in their messaging and actions. So it’s more important than ever for professionals in the PR & Comms space to understand how the topic is being discussed, the potential pitfalls around issues such as greenwashing, and an in-depth understanding of the audiences who ultimately receive this messaging.
In exploring this topic, and surfacing the kinds of insights useful to crafting tactical responses and longer-term communications strategies, we’ll explore:
Unraveling trends in the sustainability conversation
Assessing brand & industry reputations
Navigating greenwashing & misinformation
Understanding the diverse audiences of sustainability
Analysing how sustainability is framed and discussed
To access these insights, simply fill in the form below:
Every stakeholder relationship is different, and managing them effectively takes more than a one-size-fits-all approach.
From campaign planning to long-term engagement, having the right tools and strategy in place can make the difference between missed connections and meaningful impact.
This guide covers:
Identifying and understanding your key stakeholders
Mapping and modelling for influence and engagement
Equipping your team to maintain and grow strategic relationships
As AI becomes more embedded in daily life, the reputational stakes are rising. Make sense of the shifts shaping perception.
In this report, we explore how AI is being framed in Australian media, the risks comms teams should be tracking, and how public perception is shifting.
Discover:
How high-profile AI cases reshaped the conversation
Why ethical risks get more cut-through than technical wins
What audiences want to hear, and what they don’t
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Blog
How to manage your reputation in a world transformed by AI
Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.
AI is reshaping political discourse, from election campaigns to government services. As media coverage and social discussions evolve, political actors, media professionals, and government agencies must navigate an increasingly complex information landscape.
This report breaks down key trends in AI’s role in Australian and New Zealand politics, revealing:
✅ Government efficiency vs. accountability tensions – While news highlights AI’s role in modernising government services, social media raises privacy and transparency concerns.
✅ AI-driven political strategy & satire – Labor’s AI-generated video mocking Dutton’s nuclear plan blends satire with election messaging, with news taking a measured approach and audiences debating AI’s impact on public perception.
✅ National security vs. economic transformation – Australia’s AI discussions focus on defence, cybersecurity, and misinformation risks, while New Zealand’s leaders highlight AI’s potential for economic growth and social welfare.
To access these insights, simply fill in the form
Download now
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AI in Politics: Media Narratives, Public Perceptions & The 2025 Election
Explore how BNPL is transforming consumer spending, financial strategies, and industry perceptions amidst regulatory and media scrutiny.
AI is reshaping the beauty industry, forcing brands to navigate a delicate balance between innovation and authenticity. While AI-driven tools offer hyper-personalised experiences and new creative possibilities, they also raise concerns about unrealistic beauty standards, ethical transparency, and audience trust. Brands must carefully craft their messaging—lean too far into AI, and they risk alienating audiences who crave innovation but are increasingly wary of artificiality. The challenge lies in meeting audience demand for cutting-edge beauty solutions while maintaining credibility in an industry where authenticity is everything.
By analysing industry trends and online discussions, we uncover the shifts driving the next era of communications and visualisation, but through the lens of an industry that is one of the first to tackle AI intervention head-on.
Key insights include:
How AI is redefining beauty standards and personalisation
The ethical considerations shaping trust and brand decisions
The role of social media in amplifying AI beauty trends
Get your copy now
Download now
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Blog
How AI is transforming beauty conversations & communication
Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.
