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Whitepaper
December 21, 2020

The Changing Luxury Landscape in Southeast Asia

Southeast Asia’s large population and growing purchasing powers have boosted the growth of luxury brands in the region. Prominently perceived as a symbol of status and material wealth, these brands are objects of desire in Southeast Asia. However, the diversity and complexity of people, tastes and engagement methods with luxury in the region demands a greater degree of understanding towards its industry’s landscape.

In this white-paper, we explore notable trends and how the industry landscape in Southeast Asia is changing as we wrap up 2020.

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