Isentia secures ISO certifications to become leader in enterprise-ready media insights

Blog post

February 5, 2025

Isentia secures ISO certifications to become leader in enterprise-ready media insights

In this evolving media landscape, Isentia has established itself as a leader in secure media intelligence solutions by achieving the ISO/IEC 27001: 2022 certification, demonstrating highest standards in information security. Additionally, we earned the ISO 9001 certification for our Quality Management System for the third consecutive year. This has ensured we are insights-driven, enterprise ready and ISO-certified when we serve our 1000+ clients.

Commitment to consistent quality and process efficiency

ISO 9001 is more than just a certification—it is a testament to our dedication to delivering reliable and high-quality services. Our streamlined workflows ensure accuracy and timeliness, while our customer-centric approach ensures that your needs drive our processes. Regular audits and continuous monitoring mean that we are always refining our methodologies to meet and exceed global standards. This dedication translates into seamless, efficient, and effective solutions for managing your media and communication strategies.

Elaborating on this achievement, Joanna Arnold, CEO of Pulsar Group and Isentia APAC, shared her thoughts around how security and confidentiality of internal systems and clients’ data is a priority:

“Cybersecurity is only becoming more important to audiences across Southeast Asia, and that’s why we’re delighted to have passed our ISO accreditation.”

Measuring what matters: The Media Impact Score (MIS)

Beyond achieving the certifications, Isentia continues to innovate with the Media Impact Score (MIS), a best-practice methodology that assesses the true influence of your media coverage.

Unlike outdated metrics like Advertising Value Equivalency (AVE), MIS integrates both quantitative and qualitative factors—such as tone, audience reach, and content prominence—to provide an accurate and actionable measurement of media impact. This ensures that PR and marketing professionals can make data-driven decisions based on reliable insights.

Advanced media analysis with customisable metrics

The power of MIS lies in its adaptability. Whether you want to assess leadership visibility or track key message penetration, our methodology is flexible enough to align with your strategic objectives. By incorporating audience size, media influence, and tone analysis, MIS provides a clear and measurable benchmark for evaluating the success of your communications strategy. It also seamlessly integrates across traditional and digital media platforms, offering a holistic view of your media footprint.

Quality control and data integrity at the core

Our commitment to quality extends beyond process management to the integrity of our data. Our dedicated team of media analysts ensures consistency through rigorous manual reviews, access to historical data archives, and strict quality control measures. A structured codebook guides our analysis, guaranteeing objectivity and accuracy across all reports. This approach ensures that our clients receive insights that are not only precise but also actionable for strategic decision-making.

Elevate Your Communications with a Trusted, Certified Partner

At Isentia, we understand that effective media intelligence goes beyond data collection—it’s about delivering strategic value through accuracy, customisation, and quality assurance.

Our ISO 9001 certification, combined with the cutting-edge MIS methodology, empowers PR and marketing professionals to make informed decisions with confidence. Partner with us for insights-driven, enterprise-ready solutions that set new benchmarks in quality and impact measurement.

This achievement is a significant milestone, but our work doesn’t stop here. At Isentia and Pulsar Group, we remain committed to ensuring top-tier security and product quality standards, safeguarding our clients and keeping their interests paramount.

Want to catch up to our latest insights and reports? Contact nikita.gundala@isentia.com to learn more.

Nikita Gundala

Content Marketing Executive, APAC

Nikita Gundala manages brand marketing and thought leadership for Pulsar Group across the SEA and ANZ markets. With over three years of first-hand experience in the influencer marketing and PR industries, she specializes in translating real-time insights and audience intelligence into actionable content. Nikita holds a master’s in Marketing and Digital from ESSEC Business School, Singapore. She has contributed to the wider industry conversation by co-authoring articles and reports for The Business Times Marketing Interactive.

Similar articles

object(WP_Post)#7493 (24) { ["ID"]=> int(48566) ["post_author"]=> string(2) "75" ["post_date"]=> string(19) "2026-07-14 07:25:05" ["post_date_gmt"]=> string(19) "2026-07-14 07:25:05" ["post_content"]=> string(3540) "

Audiences have quietly moved from giving leaders — CEOs and operational leaders — the benefit of the doubt to actively scrutinising them. Smarter communication leaders have realised that content with proof and evidence, over anything performative, is much more valued by audiences.

Our latest report analyses how top communications leaders are discussed by audiences online and reveals what actually earns trust and reputation in an age of scrutiny.

In the report, we unpack how:

Comms leaders' online presence is affected because of increased audience scrutiny
Operational leaders out-communicate CEOs and audiences read them as more authentic
Proof, people, and place are prioritised in comms leaders' posts — that in turn deepens trust the most
Isentia’s AI-built suite of tools can help uncover the right story for the comms leader of today

To access the full report, fill in the form below:

Discover our Lumina AI suite here.

" ["post_title"]=> string(50) "How can leaders communicate in an age of scrutiny?" ["post_excerpt"]=> string(177) "This report analyses how comms leaders are constantly adapting their content online as a result of increased audience scrutiny - in order to earn trust and maintain reputation. " ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(49) "how-can-leaders-communicate-in-an-age-of-scrutiny" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2026-07-15 03:14:40" ["post_modified_gmt"]=> string(19) "2026-07-15 03:14:40" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=48566" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }

Blog

How can leaders communicate in an age of scrutiny?

This report analyses how comms leaders are constantly adapting their content online as a result of increased audience scrutiny – in order to earn trust and maintain reputation.

object(WP_Post)#12100 (24) { ["ID"]=> int(47963) ["post_author"]=> string(2) "75" ["post_date"]=> string(19) "2026-06-03 02:01:58" ["post_date_gmt"]=> string(19) "2026-06-03 02:01:58" ["post_content"]=> string(5651) "

There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers?

To navigate this landscape, public relations professionals don't need generic tools, but rather technology that speaks their language, and addresses the realities of a changed media and informational landscape.

That is why we're unveiling Lumina AI View, the latest addition to our intelligent suite of AI tools from Isentia. Trained specifically on the workflows and challenges of modern PR & communications, Lumina AI View helps you understand exactly what AI knows about you, and how it learned it.

A new standard for AI visibility

AI View tracks your citation strength and source quality alongside those of your competitors, giving you a clear view of where you hold authority and where you have gaps.

Lumina AI View maps your AI reputation from the ground up, allowing you to:

See which sources matter: When tools such as ChatGPT or Gemini discuss your organisation, which outlets do they cite? Track your source footprint over time and view the impact of key target media on how you’re discussed. We measure your citation strength and source quality alongside those of competitors, giving you a clear view of where you have authority and where you have gaps.
Gain industry-specific insight: Your competitors get cited from Financial Times and Bloomberg. You get cited on Reddit. Each brings opportunity – and risk. Discover how you measure up against industry standards, and target the sources that actually influence how AI represents you.
Catch narrative shifts early: AI responses change when new sources appear, sentiment shifts, or old controversies resurface. Get alerts when citation patterns change suddenly, before they impact the way you’re perceived by stakeholders.

Measure your progress: From media monitoring to full media intelligence

Lumina AI View is built on the principle that insights get stronger with repeated measurement. To help you maintain a clear view of your reputation, our proprietary scoring system provides regular updates that show you:

Evolving trends in how sources cite your organisation
Competitive standing and benchmark metrics
Where models differ in information presented, and sources cited

Whether you run it weekly, on-demand, or whenever you need a check-in, patterns will emerge, trends will become clear, and you will build a baseline that makes any sudden narrative changes both comprehensible and the prerequisite to action.

Lumina AI View is part of Lumina AI, a comprehensive suite of AI tools built specifically for communicators. Our Lumina suite evolves traditional media monitoring into narrative intelligence, enabling you to truly understand how perceptions form, evolve, and impact your reputation.

Get in touch to register your interest and see what Lumina AI View can do for you.

" ["post_title"]=> string(66) "Introducing Lumina AI View: AI Visibility Built for PR & Comms" ["post_excerpt"]=> string(158) "Lumina AI View, the latest in Isentia's AI suite, is trained on PR & comms workflows to help you understand what AI knows about you — and how it learned it." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(59) "introducing-lumina-ai-view-ai-visibility-built-for-pr-comms" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2026-07-15 03:12:57" ["post_modified_gmt"]=> string(19) "2026-07-15 03:12:57" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.isentia.com/?p=47963" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }

Blog

Introducing Lumina AI View: AI Visibility Built for PR & Comms

Lumina AI View, the latest in Isentia’s AI suite, is trained on PR & comms workflows to help you understand what AI knows about you — and how it learned it.

Ready to get started?

Get in touch or request a demo.